An online product catalog plays a very important role in an e-commerce business. It gives a prospective customer the technical details of the product that enables him to make the purchase decision. This catalog is usually detailed and accurate along with multiple images of the product itself.
Here, we give you a few tips for effective product catalog management.
Give maximum information available
An interested customer should never have to look for other sources to get additional information of the product you have displayed for their purchase.
Ensure that the title and the description of your listing is not the same as that of your competitors if they sell identical products. Use appropriate keywords within 50 characters limit without overusing them. Separate the keywords using a single space. Avoid punctuations to do the same.
Choose a white background and either a PNG, GIF, JPG or TIFF format for your image. Remember to check that the clarity is not affected when the image is zoomed.
Use bullet points to highlight details
Bullet points will make it easy for interested customers in their decision-making process. Mention the essential points at the beginning followed by other details.
For best results, mention the bullet points appear just below or to the right of the product image. This will help customers see the details without having to scroll down.
Maintain consistency throughout
Use the same format and notations for all product listings. For example, if you mention the color as ‘BLUE’ for a product, do not use ‘blue’, ‘Blue’ or ‘BLU’ for other products of the same color. This makes the search process easy.
List the attributes in the same order for all products. If you list the attributes color, size and price in the mentioned order for a product, retain the same order for all products.
Ensure accurate category mapping
Category mapping serves as the guide to your product catalog. It helps a prospective customer easily find what he wants from the huge list of products available. With correct category mapping and product filters, a customer can make his selection from just the set of appropriate products.
Deploy cross-selling techniques
Cross-selling techniques can help you to improve your sales. After a product listing, use a “You may be interested in” link that prompts them to related products.
For example, if a viewer is looking at a lipstick, you can use the “You may be interested in” link to direct her to the category that displays your collection of lip glosses.
Maintain user friendly internal search
Keep the search function as user friendly as possible. If a prospective customer starts typing the name of a product in the search bar, display various appropriate suggestions to minimize the typing time.
You can also direct customers to the right product even when they accidentally make a spelling mistake.
Avoid using duplicate content
Do not use the same content for a product listing even if two products have same features. In other words, do not reuse content from a page of your own catalog or another website. This will be considered as duplicate content and can trigger SEO problems.
An online product catalog can play an important role in transforming occasional customers to loyal shoppers. With ample information and images about the product listings, it can make customers make up their mind without much apprehension.