Why Taxonomy and Attributes in e-Commerce Sales Important?
In the world of digital shopping, customers want to find products and their related information at lightning speed.
Having proper taxonomy and attributes is key to making this possible.
The big B2B and B2C players who are into e-commerce have paid great attention to these assets to enable the process of successfully converting a search into a sale.
How Taxonomy Works?
Taxonomy is a term used for grouping of products into different classifications or categories.
They are like departments to place your products providing easy navigation.
We have to create a well-structured hierarchy that directs the shoppers to the products easily. A top down approach is followed where the primary level is a generalized name that leads to the more specific products.
Naming conventions for the top level must include words that the customers search for incorporating the best search engine optimization (SEO) practices.
The next few levels in the taxonomy includes product specific names that lead to the end product quickly. This involves expertise and market research.
Providing Maximized Attributes
Most customers nowadays are quite tech-savvy and make comparisons with the competitor products before they make a purchase.
If the technical specifications and features are not available for the product, they might get turned away. Attributes are characteristics and specifications of a product that includes the brand, dimensions, color, material and more. We must ensure that all the relevant details pertaining to the product are provided in the site. Providing optimum attribute values in the site is extremely crucial when it comes to e-commerce.
This will make it easy for your customers to decide if the product is right for them and make a satisfied purchase.
Now, are you ready to convert your eStore visitor into a buyer?
Then, Altius Technologies can provide quality data and content for your product catalog to make this possible!!
To discuss more, kindly email us at firstname.lastname@example.org or visit our website at www.altiussolution.com