SEO is a vital digital marketing tool. It is a valuable tool because it builds brand awareness, promotes quality traffic and enhances users experience.SEO is important because it makes your website more visible and that means more traffic and higher conversion ratio. If you genuinely wish to rank high on search engine, certain SEO tips which you cannot ignore. These diversified SEO tips will help you to drive traffic to your website in order to rank well on search engines.
# 1. Image quality matters :
Image quality is one of the key performance indicators. An e-commerce store have a number of products listed, items vary from category, style, color, design etc.., It is the image which appeals their eyes, where they click for better outlook .
- By zooming the image the buyer gets a better idea of the product, its utility and quality.
- Product image is the main tool for convincing your customers. They give users confidence in the product.
- This helps your website visitors to be your customers.
- Descriptive product name is another key factor to get better ranking.
- Your product name should match with your product. You cannot have any random name for your product.
#2. Effective & unique content :
Unique content always works wonders for online business. It means content should be original and not duplicated from anywhere else. Because search engine ranking, rate unique content high and improves the website’s position.
It is found that 2 out of every 5 e-commerce content is duplicate. Websites can be penalized for posting duplicate content and can also be removed.
Google wants to provide their users the best experience through unique content. Content should be effective. It should be capable of driving traffic to your website and converting them to your customer.
# 3. Effective keywords :
Effective keywords helps your site to target the qualified traffic from search engines to your website. If the keywords used are not proper then all your efforts of starting an online store goes in vain. Optimizing keywords is the most important aspect of SEO. Make sure you use keywords which the customers are using regularly and also should match with your content. Effective keywords helps you to measure traffic potential of your website.
# 4. Consistent URL :
SEO friendly URL [uniform resource locator] structure helps in building consistency. It also helps to promote your page ranking and enhance the user experience. Offering a great user experience and useful unique content will help your website to optimize your URL structure.
Following tips helps you to keep your URL consistent
- Keep it simple and consistent
- Use short URL’s
- Keep it organized
- Use right keywords
Make sure that your URL structure and format is same for all the pages of your website. Also the words in the URL should be same to the content on your website. And so this will enhance users experience.
# 5. Optimize your page :
Optimizing page on your website helps your site to become more search engine friendly. It helps your site to draw a significant level of online traffic, also helps in improving the users experience. It also helps to grow your ranking level on SEO. Use custom title tags and meta descriptions; it will contribute to a higher click rate from search engines.
Pull up :
SEO helps your business to accomplish a number of goals such as brand awareness, traffic conversion, users experience and much more. SEO is still of the utmost importance for any business that wants to be visible online.