Product Taxonomy Development for Better Data
In a world revolving around internet and everything going online, we all agree to the fact that taxonomy is the backbone of the whole classification process. It helps in sorting the categories in a proper hierarchy for a better visibility of commodities online.
Taxonomy is extensive as it plays a vital part in user’s mindset of the website and the commodities/ products on it. If not for proper classification, a website becomes more of a confusing one. For example, we are buying a phone, we expect the salesman to display the phones in meaningful categories like iOS, Android, Windows and brand wise. Similarly, when it comes to business, content stored in a website should be categorized.
Designing a functional taxonomy involves figuring the types content and mapping them with data and defining word tag characteristics. Our content management approach and search approaches would now be able to be more compelling, enabling us to find all the data that relate to a product which enhances the find-ability which in-turn will reflect on the number of visitors and website users who will turn into buyers.
Each industry or company will be more likely to develop variations based on a classification scheme. For instance, an industrial tool manufacturing company will use terms like Solar, electrical, power tools, hand tools etc. a property builder will use terms like property, tenant, shopping center etc. Developing Taxonomy will include mapping out the sorts of data/content to be categorized and catalogued.
If your online website doesn’t have much sales, it means there isn’t much recognition and does not appear on top when searched for. Time to rethink about taxonomy – if your company doesn’t have one, it is high time you approach us to provide one. We will be the answer to your visitors queries like ‘No relevant product’, ‘takes too long to find the product’, ‘Under wrong category’ etc. Take steps now and make your site user-friendly and let your products be more visible and easy to find.