With the millennials taking over the distribution industry worldwide, their purchasing behaviour has been extremely different in comparison to their former generation.
Research is the first step of every process they do. With so much online content about everything, research has now become extremely easy to do too.. In the end they also expect an Amazon like online shopping experience for a B2B or a B2C product.
Since having an online presence has now become a mandate, you need to ask yourself how soon you can get onto the online wagon.
Usually, distributors do their research, hire an external source to get their company online. After months, he wonders, was the investment worth it. The traffic decreases bounce rate decreases, and lead flow decreases.
How do you fix this?
Bring your product at the top of the Google page!
When a buyer decides to buy a product, what does he do first?
Ans. Google it.
The right focus keyword
When a buyer researches a product, and he uses the right keyword, based on his knowledge, the options displayed will be related to the search term.
You need to make sure you understand your consumer jargon, to use the right key focus key word to relate to the query and continue the conversation.
Impact of content
Quality of content determines the ranking of the page on Google. Content plays a huge role in SEO and marketing.
The search engine ranks your website based on the website’s content. Good and detailed content attracts more traffic. Use your focus keyword as part of your content to keep the customers engaged.
Two important points to keep in mid while adding content:
- Meta-Title and Description
- Heading text appropriate to the focus keyword
Optimizing Online SEO
While creating your online store, imagine the kind of atmosphere and ambience the customer feels when he walks into your brick & mortar store. The same needs to be replicated in your online store.
- User friendly SEOs and URLs
- Convenient navigations
- Good product images and videos
- Detailed descriptions
- Optimize webpage and website’s speed
- Proper navigation
- Correct headline tags
- Updated sitemap
- Easy checkout
- Overall the best shopping experience that would persuade him for his next purchase at your e-store.
SEO for B2B Distributors
If you currently have only a brick & mortar store and looking to migrate to an online store, your first steps to consider:
- Look for a suitable e-commerce platform
- Create a website design plan
- Create an SEO plan
- Find your focus keywords
- Create content with the selected focus keywords
- Optimize your website for conversion
Hiring an SEO agency that specializes in SEO related content, marketing, copywriting and competitor analysis can help your website reach substantial growth.
These agencies have specialists with B2B and B2C backgrounds who would be able to understand your position better and advice you as well.
Still unclear on how to get started.