Why is it important to Enrich your product data in your e-store?
E-Commerce is a huge online industry that commands a good amount of revenue in the digital marketing space. Business has been booming in the last couple of years, as the millenials prefer to buy online instead of walking into a brick & mortar store.Leading companies now focus their marketing spends on promoting their e-store rather than traditional advertising.
Your e-store is now the face of your brand. Having an enriched e-store is crucial to increase brand image and tempt purchase to online surfers.
Now people prefer to purchase items online , that are not readily available in their hometown area. They look at product descriptions, feedback and reviews and make an informed purchase decision.
The main features for E-commerce Product content services
- Good product information
- Good site design & photos
- Easy search in website.
Information is the lifeblood of your organization & business. Altius Technologies has the resources and technology to help you enhance your data at any given point in time.
Enrichment allows you to value-add details for your product on a variety of landing pages and navigation links, which makes it rich and thorough.
An enriched e-store will always score above static pages. With many e-commerce market places now operating on a B2C level, customers expect the same kind of quality in B2B e-stores aswell.
Research shows that most e-store owners lose customers prior to check out due to the lack of product descriptions, SEO friendly keywords or low-res images. Purchase decisions are based on the product descriptors and tech specs the e-store provides. It is imperative that this information is correct and relevant to your customers.
Product data enrichment provides contextual and useful information related to your products and helps drive sales. Entities like us offering B2B product content services have been forced to switch or upgrade our strategies, particularly in product catalog management aswell.
Benefits of Product Data Enrichment
- Reduce overhead costs associated with in-house enrichment and management of product catalogues.
- Consistently deliver high-quality product information at scale to address your need for high-volume quality content.
- Get insight-driven content that makes product information relevant and engaging for your customers
Product Data Enrichment Services
- Specification Sheets
- MSDS (Material Safety Data Sheets)
- Instruction Manuals
- Technical Drawings
- Videos for example
Qualitative research is an important factor for Product content services, revolves around describing characteristics. It does not use numbers. A good way to remember qualitative products which are key for good content writing.
The Best E-commerce Platform for Growing Sales includes good images, content information in detail, web research, price details and most important is the payment gateway which gives a good kick start for the companies.