All companies will want to be unique in their own way. But are they unique? Not so much. Almost all of them have similar methods to market their product, advertising strategies are the same. So, what can they do to be different? How can they reach their goal?
Here’s what they can do, they can make a content marketing strategy! It is not as difficult as it sounds.
Content Marketing Strategy!
In general, content marketing strategy is your “why?”
Why do you want to create content?
Whom do you want to address?
How exactly can you help others in such a way that no one else can?
Companies create content to attract more customers. Their final goal is to increase their revenue, gain more valuable and loyal customers, last but not the least – low cost management.
According to Kristina Halvorson, content strategy goes deep into the “creation, publication, and governance of useful, usable content.” At the core, it helps the business to manage all the content they have.
Should I really have a content marketing strategy?
Let’s just say that your content marketing strategy is the outline of your business. It is a plan in detail of how to use your data usefully. Now, not all strategies are similar, every business will have its own design.
But they all have the following 4 elements in common.
Research includes learning completely about your competitors, customer needs and their issues. Its important to write content regarding what your customers demand and not what you think your readers want. Instead of promoting your product or talking about how great your service is you can always choose to fill a void or even address a clear defined pain point.
Pulling your readers or pushing them away depends on how interesting and strong your headline is. The headline is supposed to be useful to the reader. It must be capable of including a sense of urgency to the reader. It should also convey the benefit in a unique way.
CTA (Call to action)
Do you think your CTA is effective enough to convince your audience to take an action immediately? The most effective CTA must guide your customer to decide the next step. It can be done using free product trial, entertaining video, or in-person consultation.
Visual content can come in handy when you want to engage with the target audience. Using slides, infographics, videos and photos can communicate more than you think.