t is a known fact that the distributor ends up getting quite a bit of product returns(At least 30% of all products ordered online are returned).
The reasons are product damage, wrong pricing, wrong order to name a few.
From an e-commerce company owner or a product owner perspective, the reasons for damage and the price may not be relevant, but you can take steps in ensuring that your customers don’t order the wrong products.
Wrong orders happen because the visitors do not see adequate information about the product that they search. Since some customers may have a time pressure to purchase, they end up making some assumptions about the product and buys it in-spite of this lack of product information.
However, the customers figure out the lack of fitment, when the product reaches the warehouse. The customers return the products to the store. The store owner incurs the cost of shipment, inventory and a loss of faith with these customers.
How can you ensure adequate product information?
You have to locate the product information from multiple sources and provide the information in a structured manner. You should also give adequate technical specifications about the product for the customers to compare and to confirm the fitness of the product to the industrial use case requirement. You should cross map the products in multiple application areas which are the place where the bulk of oversight happens
How would you benefit?
- Saving significant cost in handling returns
- Improved customer loyalty and satisfaction
- Better inventory management
- Retaining existing customers
- Lowering support costs