User Experience (UX) and User Interface (UI) are two key parameters that play a key role in any design process. UX design is almost always followed by UI design.
The right combination of user experience and user interface marks the success of any product or service. The following are the key components of any UX/UI design.
Strategy pertains to analyzing various parameters related to a particular product or service. These factors include business objectives like why the product or service is needed and who the user is.
Scope takes into consideration both the functional and content requirements of the product or service.
Functional requirements deal with the functions and features. They specify how the various functions and/or features work independently and with each other.
Content requirements relate to the information required for proper functioning. These include details like videos, audios, images, text and more.
Utility focuses on building the right product for the right users. The factors analyzed above in Strategy are implemented in developing the product or service.
Usability aims at making the product or service easy to use for the customer. It deals with identifying the problems faced in using the same and correcting them. This helps the customer accomplish his/her task effortlessly.
This component also deals with how the system addresses errors and the instructions were given to a user if he encounters the same.
The structure is based on two features – Interaction Design and Information Architecture.
Functional requirements serve as the input for Interaction Design. It highlights how the user interacts with a product or service and the return response.
Content requirements form the inputs for Information Architecture. It helps to determine how the various content elements must be placed and/or organized for better human understanding.
Skeleton deals with the visual or sensory design of the product or service. It focuses on the appearance of content and controls like the correct layout, typography and such aspects. This guides the user on what he can do with the product.
Prototyping involves testing the look, interactive elements and usability of various elements of the product or service using multiple scenarios. This process is carried out before the actual development phase begins.
Desirability focuses on retaining the customer’s engagement with a product or service. The aim is to make his/her experience enjoyable and delightful each time the product is used.
Credibility assesses the user’s trust in the product or service offered. The user must have the assurance that the information rendered is accurate. He/she should also be convinced that the product does what it is expected to do. The performance will be steady for a considerate period of time.
Accessibility ensures that the product or service can be used by people with varying abilities. The ideal offering must be easily usable by both normal and differently-abled people alike.
The surface is the implementation of all the factors decided upon in Structure and Skeleton in the final product or service.
In general, User Experience highlights the attitudes and emotions of a person regarding the use of a product or service. User Interface focuses on the look and feels aspects while acting as the medium of interaction between humans and machines.