UNSPSC/eclass/Etim classification.. why they are needed?

by contenteCommerceblog

When working with product master data management [MDM] and Product Information Management [PIM], one important thing is product classification. There are two types of product classification standards 1. Internal standard classification  2. External classification standards. Internal standard classification, is using your own internal classification being product grouping and hierarchy management within your organization. External standard includes 

1.UNSPSC 2.eclass 3. Etim 4. GPC 5.commodity codes or HS codes.

Here we discuss about the first three external standards :

UNSPSC :

It stands for the United nations standard products and services code [UNSPSC]. Mostly used for the UN Development Programme [UNDP]. It is a global standard for classification of product and services. This standard is often used in public tenders and at some marketplaces. It has five levels of hierarchy with eight digit coding numbers. UNSPSC competes with a number of other product and commodity coding system like eclass, GPC etc.,

      The levels allow users to search products more precisely. The five levels of classification are : [segment, family class, commodity, business function]. Each level contains a two character numerical value and textual description.

UNSPSC classification example :

The UNSPSC can be further extended by adding a 9th & 10th digit after the commodity number. These numbers can indicate business relationships to the supplier such as rental/lease. For instance the classification code is “43-20-15-01-14”

Segment: 43 information technology broadcasting and telecommunication devices and accessories.

Family : 20 components for information technology or broadcasting or telecommunications computer equipment and accessories.

Class : 15 computers accessories

Commodity : 01 computer switch boxes. Docking station.

Business function : 14 retail.

  • Each level including the lowest “commodity” level of the UNSPSC hierarchy has a unique number assigned to it. For any given UNSPSC number, you can tell which segment, family and class the particular commodity belongs to.
  • Along with UNSPSC, companies can create their own taxonomies.
  • Also having a unique number for a given commodity doesn’t create confusion while translation of the commodity’s description in any language.

Eclass :

One of the standard classifications is eclass. It is suitable for different industrial branches, internationally successful and available in multiple languages. Eclass classifies a wide range of industrial products and was developed by leading German companies. It represents a standard for the exchange of information between suppliers and customers and especially represents the procurement markets for buyers. Eclass operates on the principle of a hierarchical system and classifies products and services into four step category [main groups, groups, commodity classes, properties]  

Classification example for the computer doc station.

19-01-92-01

19- information, communication and media technology.

  1. Computer system.

92- Computer system accessories.

  1. Docking station.

Similarities between UNSPSC and eclass :

  • Both UNSPSC and eclass have four levels of hierarchy.
  • Both support multiple language

Compared to UNSPSC, eclass has one more advantage. The standardized classification system under eclass, helps to perform statistical evaluation. It also helps to find, seek and describe products in a targeted manner. For this reason standard sets of properties are attached to the four levels of classification structure. These properties are used to describe the classified products.

ETIM :

It stands for European Technical Information Modes. Etim is used for the classification and technical description of products in the electronic industry. The central association of electro technical craftsmen [UNETO] in Netherlands, developed the basic model of this. The Etim standardization was initiated in Germany and has so far been supported by the association.

      Similarly, Etim provides product information from one source – the manufacturer. The main aim of this type of classification is to make sure that there are no ambiguities or misunderstandings when it comes to sharing the technical characteristics of products. So Etim helps manufacturers send product information to their wholesalers in a streamlined way.

Benefits of Etim : 

  • Reduces the risk of errors in product data.
  • Model is multi-lingual and translations are provided automatically for international markets.
  • Information can be sent either digitally or in print.
  • The consumers get better, more accurate product information.
  • The model is a reusable template.

ETIM uses the following way to classify products:

  • product groups
  • Product classes
  • synonyms [alternative keywords]
  • features
  • values
  • units

For example : EG000009 

Here G stands for group.  A string of six numbers that identifies the type.

The following are the industries that are adopting Etim:

  • Electro-technical
  • HVAC and sanitary
  • Building construction
  • Ship building.

          Likewise, we see that Etim is a free and open standard. However, Etim international allows companies to become influencing numbers of the association that allows them to vote on changes and improvements to the Etim standard.

Need for classification :

Even if you have already sorted your products into your own classification, and use this classification in your web shop, as a search tree. Customers and partners may ask you to additionally sort the products according to standard classification such as Etim, eclass etc.; above all the wholesalers want the industry to sort their products into standardized classes in order to offer their customers products from different manufacturers via uniform classifications.

              Thus the need for classification is to create a uniform and logical system, to manage product data. And also to facilitate problem free communication among different subjects. For instance, you and your partner use different words to say exactly the same thing. Thus the classification of products and services can prevent misunderstanding and unite classification.

       Therefore, Data collected for product classification, is always available with the clients. And so, the customer can find exactly those products that meet his requirements the most on the market.

Best UX practices to ensure a pleasant experience for your customers

by contenteCommerceblog

What is UX ?

The way your visitor feels about your website determines whether he/she will use it again is all about user experience{UX}. While navigating your website, if the visitor finds it difficult what the website is all about, than Conversions are too far- in fact your visitor will not return to your site again. Hence it is necessary that you pay attention to the UX on your website and strive to improve it. 

Keep your website simple and easily understandable. Your content should be to the point. The same goes for advertisements. 72% of the users get annoyed when seeing irrelevant ad’s and promotions on a site. Users now expect more functionality and better usability. Your website should be rich with relevant content and designed to provide them with everything needed to purchase and use your service or product.

To transform your website into an effective marketing tool, you have to create an effective small business website with a dynamic user experience.

The following practices will ensure a pleasant experience for your customer :

#1. Clean website design :

A clean and simple web design makes it easy for the user to find what they are looking for. Remove the unnecessary clutter on your website. Most website visitors will spend fewer than 15 seconds on your website. Grab your users attention above this and impress them to increase the time they spend on your site.

#2. Choose colors and fonts appropriately :

we want the layout to look attractive. If the visitor feels hard, to make out what your page says, the more likely they are to back out of it. The website back ground should be simple clean and always easy to read. So look carefully while choosing color. Make sure that there is a healthy contrast between back grounds and font colors. Make your font size unique- so that your users can actually read it without squinting or zooming in.

#3. Keep it simple :

Readability and accessibility play an important role in creating great user experience. Just because the text in your app is error free, doesn’t mean it is easy to read. Low readability will create navigation problems and your user might feel lost. Instructions should be straight forward and easy to follow. You can achieve simplicity of your website, if you use simple language, which all users can understand it.

#4. Speed up the loading time :

Your website should fully load in a few seconds, even if you are using a secure website format. Study shows that 53% of visitors will abandon a web page if it takes more than 3 seconds to load. Many times slow speed affects user experience because people treat surfing the web is like talking to people. If your webpage is slow than users will look for something else that says more in less time. Google page speed helps to know about your website loading speed.

#5. Regular updates :

Your website is the first impression a customer or client will have of your business. Make sure the information they see is current and updated on your website, if the customer see stale information, they may not visit your site again. Keep your website updated, by uploading new content, product related videos and photos. This type of changes attract the visitors to your website.

#6. Mobile device compatibility :

We live in multi -screen world. This is great. Now-a-days customers find it handy and easy to search through mobile. Make sure your website is mobile friendly or you may lose many customers. mobile friendly websites are responsive. Responsive design helps solve many problems.

  • It adapts to screen size.
  • Improves users experience.
  • It is cost effective.
  • It is easier to manage.

#7. Easy to navigate :

Navigation is a huge factor when it comes to SEO, and this is because it directly affects the customer experience. Customers should move swiftly and easily around your site without confusion. Easy navigation will make customers and clients want to return to site over and over. When your website offers a rewarding experience, users will be more likely to return to it.

#8. Know your target audience :

You design products for specific users, this means you will have to get to know them inside out. Find out what their problems and pains are? What their needs are? Only by providing solutions to these queries the customers will get what they want with ease. This will give users a pleasant experience while shopping on your website.

#9. Clear call to action :

For eCommerce sites, your purchase call-to-action [CTA] will generally be an add to cart or a buy now button. Having a clear CTA is essential to convert traffic into sales. Tests have shown that CTA button performs best at the point in the page where the visitor finds information they need. Use a more strategic approach and place the button at the point where the visitor is prepared to make a decision. The button should look different on your page. Phrases like Buy now, Check out and Add to cart work really well. They are tested, tried and true.

#10. Functionality :

Functionality is what UX is all about. For a great functionality, remove stocky images and difficult terms. Use right images that work for your audience. For instance website like Amazon doesn’t have the most beautiful design, but it has excellent functionality. 

#11. Include reviews on product pages :

Including customer reviews on your product pages can be a very powerful tool in converting visitors into buyers. Visitors look for reviews as this will help them to learn about the service customers received when ordering products. Showing customer reviews on product page will show new visitors that you are a trust worthy seller. 

#12. Offer different payment methods :

Offering different payment methods on your e-commerce store has lots of advantages including

  • Customer convenience 
  • Payment customization
  • More security

If people don’t see their preferred methods of payment they’re much more likely to abandon their cart. There are more than 200 different ways to take payment online. Use those payment methods which are more popular with your customer. Some popular methods are PayPal, Alipay and credit cards.

Conclusion :

The primary purpose of UX design is to improve customer satisfaction and loyalty through utility, ease of use and pleasure provided in the interaction with a product. Users experience gives your business the ability to increase repeatable traffic. It also provides an excellent return on investment. Increases digital sales, saves labor and time.

Ways to Optimize your eCommerce product pages

by contenteCommerceTechnologyblogSEO

Beautifully designed home pages are important for making a good impression. But no pages have a greater impact on sales and overall conversions than product pages. It’s where your customers evaluate your products, look for special offers and ultimately decide to click the “add to cart” button. Thus helps the visitor to become the customer. Make sure that your product page is optimized, so that you don’t miss out on potential visitors.

The fundamental secret to e-commerce growth is not more traffic, but more conversions from the existing traffic. So there is a need to create a highly effective and optimized site that helps to convert as many visitors as possible into sales.

Ways to optimize your product pages..

#1. Clearly specify your product name :

product names affect search rankings to a great extent. Use the keywords to create descriptive product names. Ensure that they are to the point and include the necessary descriptions customers might be searching for. Make sure that your product names are relevant and match with the description provided on your landing page.

#2. Use high quality images:

Shoppers move rapidly through web pages or search engines, unless something catches their eyes. Large clear and high quality photos of your products can make it easy to grab the attention of the shoppers. The shoppers can’t see the product in person, but they can assess the product, its quality with a high quality photo/image. High quality photos cover all the product details and makes the buyer feel confident while making their online purchase.

#3. Provide detailed product content :

Beyond product images, a great ecommerce product page should provide a high level of information about the product. It’s the content that informs customers about the benefits and features of a product. It can convince them to buy from you. Make sure that you use a polite, engaging and personal touch in your product description. This will help the customers to decide while buying the product. Detailed content will also help you rank higher in SERPs and thereby bring in more customers to your store.

#4. Add trust badges :

Now-a-days we hear a lot about data breaches, cyber theft, credit card frauds and personal information being stolen by hackers. Due to this customers become more wary to share their personal information online. This is creating a barrier to e-commerce shopping. As an online owner, you have to convince the shoppers that their information is safe in your hands. To build this trust, trust badges are recommended. As per study, 48% of shoppers agreed that the trust seals help them to decide whether to make a purchase. Trust badges are easy way to let shoppers know that their purchases are safe and help to build confidence in your company and feel comfortable to make purchases. 

#5. Improve site speed :

Site speed is one of the main factors for ranking websites in the search engine. Searchers hate waiting. Check the loading time of the web page, if it takes more than three seconds to load then there is a need to make the website lightning fast. There are many tools available to make the site faster, such as web page test, Google page speed, Yslow and others. Quickening the site speed of your product pages is the ultimate remedy to cart abandonment, Rather than getting discouraged with slow pages.

#6. Make mobile a priority :

Today over 80% of online shoppers use their mobile phones to shop through e-commerce. Make sure that you optimize your website to use on mobile phones equally well. A mobile unfriendly store may lose its customers, sales revenue, traffic and everything.

#7. Sense of urgency :

Create a sense of urgency in the minds of your customers, so that they rush to make purchases. You must use FOMO[fear of missing out] well enough to convert engagement into purchase. One way of doing this is by announcing a limit time sale. You must ensure that you make them realize that they will miss out the sale if they are late. You can do so by adding a countdown clock. Another way of doing it, is by letting your customers know that a limited quantity of the products is left.

#8. Reviews from customers :

Reviews build trust and give potential customers the reassurance they need from others to make their purchasing decisions. Given the power of referrals, it’s best to prominently feature reviews from customers on your product pages. For instance Shopify users can download the product reviews app on the Shopify store.

#9. Pricing and shipping costs :

On the product page, you should clearly mention the price of the product. One more aspect where most e-commerce websites fail is the shipping cost. Very few e-commerce product pages list the pricing and shipping information transparently. Usually the shipping and VAT charges are added later on. This will put off your customers interest. Instead try to be more transparent about your charges in the first place. Show your shipping charges and the complete cost of the purchase right on the product page. To make the offer more sweet, you can offer free shipping to your customers. 

#10. Display the return policy on your ecommerce product page :

Your goal should remain as transparent as possible with your customers. A great way of doing this is by outlining your return policy on the product page. Your customers must know the steps that they may need to take, if they wish to return the product. A clear return policy on the e-commerce product page makes things clear as well as reduces the conflict that might arise after the purchase of the product.

Conclusion :

As an online seller, the product page is your final moment to win the sale. If you can show buyers the benefits of your products on this page, they will complete their order and give you a sale. You can easily craft a product page that drives conversions, by using the tips in this guide. With few changes and adjustments, your product page will keep shoppers engaged and gradually lead them towards completing their purchase.

Why you need a product taxonomy

by contenteCommerceProduct Data EnrichmentProduct Taxonomy Development

Product taxonomy is a structural organizing of all the available products in such a way that it makes easy for the customer to find the product with less effort. It is similar to a departmental store, which organizes its products into certain areas, in order to help customers find what they are looking for. In simple words taxonomy means organizing, categorizing, grouping the products, by e-commerce sellers to make buying process easier for the customers.

ECommerce industry is growing at a lightning speed. More and more people are joining e-commerce industry. Most importantly if you want success, then first you have to learn the tactics and strategies of online business, which will help you to draw more customers and sell your products faster. Taxonomy is one of the strategy which will take you up the ladder of success.

How Product Taxonomy can boost sales?

It is clear that if information is not clear, properly categorized, website visitors will rarely continue to try and find the products they want. You cannot avoid product taxonomy. It is the ground level work. It has to be done to prevent users leaving the site before finding what they want.

Taxonomy places your products hierarchically. The customer, during browsing /searching for the product, move easily through all levels to find exactly what they want. Searchers know exactly what they are looking for. They are more specific and expect to find exactly what they want.

Why Taxonomy Development is Important?

Product taxonomy can change the game of your business. So you have to creatively categorize your products. People use different ways and different keywords to search for the same product. So as an only e-store owner, you have to identify those ways and words and then apply taxonomy on your products accordingly.

Every estore owner dreams to bring his business on the top of search engine ranking. This is achieved with proper taxonomy.

Taxonomy also has a big impact on internal decision making. Strong analytics are needed to know which products are selling and which are not.

With right taxonomy technique, you will make it easier for your customers to locate the product they want to buy very conveniently. This will help you in winning the loyalty of customers. Customer’s loyalty is a fortune to your eCommerce business.

Taxonomy combines product information with consumer browsing habits to create an efficient navigational structure. It provides easy navigation. Easy navigation plays a huge role in boosting your eCommerce sales. Easy navigations will make your customer to keep coming back to you again and again, whenever he would like to shop online.

Pull up :  Building or improving your taxonomy directly leads to increased traffic and sales. Well developed taxonomy not only satisfy your customer but thrills them, by allowing them to find and consume rich product. Well structured taxonomy will bring changes in your business and also you will love the increase in your revenues. Taxonomy is beneficial to both customer’s and owners.

Product data enrichment—best practices for B2B and B2C SaaS

by contenteCommerceProduct Data Enrichmentblog

Product data enrichment is about providing clear and complete information of your product. Customers visit your website but within no time they leave the site; as the data available of your product doesn’t keep them engage. The information of your product may not be relevant and acceptable as per customers need. This is here the product enrichment plays its role and helps the online owners to convert visitors into customers.

 Usually we come across the websites sharing a product with only text description or photo. Product enrichment helps by providing more details of your product; like color, size, measurements, product related accessories etc.,

Advantages of Product Data Enrichment

  • It helps the customer to understand the product completely with all updates.
  • Aids in increasing the engagement time with the visitors and converting them into customer.
  • It helps in the decision making power of the buyer.
  • It creates a reliability image of your product in the eyes of the buyer.

The Best Practices:

Data enrichment is a critical part of master data management, allowing users to have confidence in the information guiding their actions.

       Data enrichment facilitates faster product discovery, accurate search results and rich experience. Online stores have to enrich their products with the required content that includes relevant images, product descriptions and videos.

  • Category details : This simplifies search and sort products in the correct categories.
  • Certification : Labeling products with the correct certification will help users find product easily.
  • Size detail : For fashion products enrichment can be done by adding size details; which will facilitate easier decision by the customer.

       We can add relevant tags or information to products or catalogs to help users find relevant products easily. Such activities help Online Store in different ways like :

  • Customer can find the right product faster.
  • When products are labeled with correct values, they replace the fake products in search ranking.
  • It also improves customers experience and wins customer loyalty.

Higher Search Engine Ranking:

 When product catalogs are filled with rich product descriptions, it gets easier for search engines to sort and rank, these products higher. And so these search engines depend on alt tags, attribute values; and also other relevant information for ranking a product higher in search result.

Global Standards:

 ECommerce owners should make sure that no fake products are pushed through their platforms. So, Brands like Adidas and Nike are going behind market places that allow sellers to sell fake products. With product enrichment online stores can easily identify real products and label them with the necessary tag and display genuine products on site search result.

Influences Conversions:

The main motive of product enrichment is to provide good customer experience. If the product has all the details clearly laid, then surely the visitors will convert into loyal customer.

Boost Sales and Revenues:

The study shows that one in three customers are likely to never shop from a store after just one bad experience, which means a decline in sales and revenues. Also Data enrichment improve customer experience which leads in boosting sales and revenues.

Product Discovery:

Product discovery is the event where customers find their desired product. A faster product discovery can make or break a customer view point towards your store. This will also add on to revenues.

Pull Up:

ECommerce stores will continue to innovate; and bring in facilities to impress customer because of increased online competition. Product enrichment will play a vital role by offering quality customer experience; and quick pleasure for ECommerce success.

Product Attributes

Meaningful Analysis using Product Attributes

by contentblog
Product Attributes

Product attributes are considered to be a concrete means of analysis of any product. For an eCommerce business, this plays an important role in analysis since the attributes define the product qualities in a meaningful way. It also describes the inherent characteristics and qualities of a product; which consumers tend to give importance to.

Attributes are what distinguishes products from each other. It includes product aspects like color, size, flavor, package type, and so on. Attributes hold significance for the consumers because it determines their purchase decision. For the business, it offer a structure and help in creating product categories. Many times, it defines the products’ competitive set as well.

In an eCommerce business, if we take products as an example, then the largest level is a category and the smallest is an item. There are several levels between category and items which are defined by them. Different attributes allow you to define various product segments and helps you to stay updated as per trend. This also makes it easy to identify the potential growth opportunities.

All the product database items are coded with different attributes. Some of them are unique to the products, for example – food and beverage products have flavor as an attribute, while personal care products have a scent as an attribute. These attributes are generally not interchangeable. Some of them are applicable to all products, such as manufacturer, brand, category, size, and so on. Once you are sure of the list of attributes, you can analyze their performance depending on what holds importance for the business and for the consumers.

Some examples of meaningful analysis using product attributes include:

1.  What is the performance of the different brands and manufacturers?

2. What is the relative pricing between sizes?

3.  Are multi-serve packages more famous than single-serve packages?

4.  What is the competition between different types of containers? E.g. cans or bottles

Product attributes are generally available at the item level only. They do not apply at the level of total products. Although attributes are important, one cannot rely completely on them. This is because of keeping consumer behavior in mind. They might not necessarily be what the company wants. In addition, not all categories use the same unit of measure for an attribute. For example, for size attributes, different manufacturers may use different units of measures.

One must remember that attributes are related to product values and consequences. The combination of consumer behavior and sales patterns helps the business to determine this framework.

Top Three Reasons to Normalize Your Data

by contentblog

Data Normalization

Most businesses focus on data cleanliness. Having accurate data helps to segment customers and analyze the data in terms of marketing in order to engage the brand further. There are a number of reasons to normalize your Data. This facilitates the entire data cleaning process and keeps the customer data clean and organized. Without data normalization one may face several types of data errors.

Data normalization is the process of restructuring the data to ‘normal’ in terms of data integrity. It is a key part of data management that can improve data cleansing, lead routine, segmentation, and other data quality processes.

Data normalization makes the data look clean, organized, easy to read and navigate through, and uniform across the entire customer database. Normalization includes standardization of specific fields in the customer database which brings uniformity.

In addition, here are the top three reasons to normalize your data.

1. Identifying Duplication of Data

Data duplication is a crucial problem that companies face and getting rid of duplicates is an important part of data management. Data duplication can hinder the overall customer experience. Customers may receive the same data more than once which is not very appealing. It not only impacts the sales and marketing aspects of the business, but also increases data storage cost. Normalization makes it easier to locate and eliminate the duplicated data.

2. Improving Lead Scoring

Lead scoring is defined as the process of assigning a value to specific leads in the CRM so that you can identify and grasp potential opportunities. Effective lead scoring is dependent on high-quality data and effective segmentation. For example, a B2B company will assign value to its specific leads based on the job titles as a variable. Moreover, proper segmentation is not possible without normalization. This will impact the values and business might lose out on the best opportunities. Data normalization enhances data quality and improves the process of lead scoring.

3. Reduce Response Times through Normalization

In B2C companies, customers expect faster response time for their queries. Having to feed in thousands of names along with their responses can often be time-consuming. In order to achieve an organized data, companies must have a perfect internal administration team and must use the data normalization tools. Data normalization ensures reduced response times and well-structured data.

There are specific tools that can identify standardization issues and assist in the data normalization process. And also these tools analyze the existing customer data to generate an assessment report. So, based on the report, multiple categories are assigned to help companies normalize and standardize their customer data. This is an ongoing process, which means that the business can track and fix the standardization issues as they arise. In addition, the number of data normalization errors can be limited, resulting in a high-quality customer database.

Data Enhancement

How to Boost your Marketing Efforts using Data Enhancement Techniques

by contenteCommerceblog
Data Enhancement

Data Enhancement Techniques

Every business, be it product oriented or service oriented tends to face multiple challenges. These challenges can be in terms of production, resources, financial, sales or marketing. The marketing department of every business must work harder to satisfy their existing customers and attract new ones. This process becomes simpler with the help of data enhancement techniques.

Data enrichment, also known as data enhancement, is the process of enhancing your first-party data by completing the missing details. Data enhancement offers better insights and resources that help to implement an effective data marketing strategy. Detailed insights help in better decision-making processes and increased revenue. Data is usually obtained through various external data sources and they differ for different companies. While B2B companies use firmographic information such as employee data and revenue, B2C companies rely on purchase data or demographics.

Data enhancement provides a better ability to the sales and marketing teams enabling them to target the potential audience. Data that is correct, accurate, and organized in the right way can prove highly beneficial for right decision-making.

Business intelligence paves a way into developing effective marketing strategies. Companies are optimizing the ways in which the right data can be collected. It is important that before the data is analyzed, right technologies must be used to enhance the data collection process. Here are some of the sure-shot technologies used by businesses for data collection:

Using Internet Technology

Internet Technology

Web marketers prefer using the internet to collect their data sources. The internet data can be active or passive. For active data collection, customers are directly asked for the data that is required. And also, for Website visitor to fill in a survey that also consists of some essential personal information. This can be a challenging way to collect information since there are privacy issues related to collection of customer’s private information.

In passive data collection, web marketers do not require the direct involvement of customers. Instead, they use the information that is stored on the website server in the form of cookies. Also, Cookies help to track user history, activities, and website searches.

Using Mobile Technology

Today, smartphones have become an evident part of our lives. This means that using mobile technology for internet marketing data collection is a smart idea. Mobile data consists of a rich source of information related to customers’ shopping activities, preferences, and behaviors.

Using Online Survey Tools

Survey tools are a straightforward means of collecting marketing data. Through surveys one can achieve answers to specific questions, which are relevant to our marketing goals. This makes it possible to understand the customer’s preferences, interests, and opinions on certain products and services and data enhancement can be done.

Using GPS

GPS Technology

Collecting data using Global Positioning System (GPS) technology can benefit the local marketers. This technology helps to collect information that depicts the predictable shopping behavior of the consumers and their purchase patterns. Using GPS, we can obtain information like travel history and local competitors.

By using the information gained from the above-mentioned technology, data enrichment process can be carried out. They can be classified as three types:

1. Demographic Data Enhancement

This type of data enrichment involves data such as age, gender, qualification, marital status, number of kids, number of family members, number of cars owned, etc. Thus, it helps to enhance the performance of a marketing campaign.

2. Geographic Data Enhancement

It involves data such as postal address, zip code, office address, mapping insights, etc. This data enrichment is important for businesses to target their audience based on the geographic boundaries accordingly.

3. Behavioral Data Enhancement

This involves data related to purchase patterns, customers preferences, likes, dislikes, etc. So, it is important to understand customer behavior and provide them products and services that they would prefer to purchase.

Data enrichment is not a one-time process but a continuous one. Since consumer data keeps changing from time to time, it is important to update the collected data as per real-time scenario. If not, customers may receive irrelevant offers leading to dissatisfaction. Hence, the more updated data you have, the more satisfying results you will receive from your customers.

Benefits of PDF Extraction

Benefits of PDF Extraction

by with No Comment contentblog

It is a common perception that copying text from PDF is an easy task, since the information is right in front of you. However, it is not that easy as you think. Working with PDF becomes difficult because of the flexibility provided by the PDF format. Not many people know that PDF was never an input format but only an output format. PDF was meant to offer a polished output to the documents.

PDF extraction is the process of reusing selected pages of one PDF in a different format. It is not uncommon for PDFs to contain a lot of textual information, and in order to acquire the entire text one must be able to extract the PDF in a proper manner. Extracting useful information from PDFs can be a challenge when there is a large number of PDF files. However, there are specific tools that enable better PDF extraction and right information recovery.

Companies that deal with a large number of repurposing activities, have started using automated PDF extraction software which makes the task easier to handle. The software is time efficient and easy to use. The extracted information from PDFs can be stored in word, excel, or various Graphics formats. The acquired information can be easily and quickly distributed with the teams. The output has all the relevant information and no information is lost.  

Here are some of the benefits of PDF extraction:

·  Lesser time is spent on recreating data, which results in increased productivity

·  Errors are significantly reduced

·  PDF extraction software make data repurposing tasks easy-to-handle

·  PDF extraction software have user friendly interface, which is easier to understand and saves time and efforts

Automated PDF extraction is an easy and time-saving process which is meant to enhance work productivity. PDF extraction works best for the organizations that need to repurpose information in various ways. It proves to be the precise way to acquire accurate information.

Data Normalization and Its Importance

All about Data Normalization and Its Importance

by with No Comment contentProduct Data Enrichmentblog

Advancement in technology and the changing work pattern within organizations has led to an increased importance for data management. Companies are building databases that are helping them collect, store, and analyze information. When it comes to bid data, another term that is widely used is data normalization. In this blog, we will understand more about data normalization and its importance.

Data normalization can be defined as the process in which data is organized in a way through which data users can easily analyze the data further. Data normalization has several applications. For instance, data normalization helps to get rid of any duplicate data. This reduces any possible redundancies which can adversely affect the data and enhances the capability of efficient data analysis.

Data normalization also helps to group the data together. The data that relates to each other is clubbed together into a single group making it easy to view the entire data at once. Sometimes the datasets have conflicting information. Data normalization helps to resolve all the data conflicts before any further analysis. By using the data normalization process, one can convert the entire data into a specific format which is simpler to read and analyze.

Now that we know about the applications of data normalization, it is time to understand the importance of data normalization.

A well-functioning database must go through the data normalization process. By why you ask? As discussed earlier, data normalization helps to get rid of all types of data defects and makes it easier for the users to analyze the data. Since the defects can occur at all times while the data is modified or updated, data normalization must be carried out regularly.

If a company does not use the data normalization process, then although the company would gather data, most of the data would be unorganized and unused. The data would take up most of the space and will not be of any benefit to the company. And since there is a lot of money invested in data collection and database designing, unused or misused data can lead to serious financial losses.

In addition to rectifying any data anomalies and faster analysis, data normalization offers several benefits to the organization:

  • Databases take up less space – Although technology advancement gives bigger data storage options, data normalization offers ways in which lesser disk space can be used for storage.

  • Enhance performance – Databases that are not unnecessarily loaded can lead to faster data analysis and increased performance.

  • Faster data upgradation and modification – Since the data anomalies are rectified, data can be easily updated and modified.

  • Data can be used to improve an organization’s performance – Company can look at the data to understand the company’s performances in different departments.

  • Can be used as a business intelligence tool – Data normalization can easily cross-examine the data coming from various sources.

Data normalization process works wonders for data scientists, business analysts, and people involved in database maintenance. It is considered to be one of the most necessary processes to be carried out by every company that deals with large data collection, storage and analysis.