How to Develop an Online Product Catalog for Your E-Commerce Business

An online product catalog plays a very important role in an e-commerce business. It gives a prospective customer the technical details of the product that enables him to make the purchase decision. This catalog is usually detailed and accurate along with multiple images of the product itself.

Here, we give you a few tips for effective product catalog management.

Give maximum information available

An interested customer should never have to look for other sources to get additional information of the product you have displayed for their purchase.

Ensure that the title and the description of your listing is not the same as that of your competitors if they sell identical products. Use appropriate keywords within 50 characters limit without overusing them. Separate the keywords using a single space. Avoid punctuations to do the same.

Choose a white background and either a PNG, GIF, JPG or TIFF format for your image. Remember to check that the clarity is not affected when the image is zoomed.

Use bullet points to highlight details

Bullet points will make it easy for interested customers in their decision-making process. Mention the essential points at the beginning followed by other details.

For best results, mention the bullet points appear just below or to the right of the product image. This will help customers see the details without having to scroll down.

Maintain consistency throughout

Use the same format and notations for all product listings. For example, if you mention the color as ‘BLUE’ for a product, do not use ‘blue’, ‘Blue’ or ‘BLU’ for other products of the same color. This makes the search process easy.

List the attributes in the same order for all products. If you list the attributes color, size and price in the mentioned order for a product, retain the same order for all products.

Ensure accurate category mapping

Category mapping serves as the guide to your product catalog. It helps a prospective customer easily find what he wants from the huge list of products available. With correct category mapping and product filters, a customer can make his selection from just the set of appropriate products.

Deploy cross-selling techniques

Cross-selling techniques can help you to improve your sales. After a product listing, use a “You may be interested in” link that prompts them to related products.

For example, if a viewer is looking at a lipstick, you can use the “You may be interested in” link to direct her to the category that displays your collection of lip glosses.

Maintain user friendly internal search

Keep the search function as user friendly as possible. If a prospective customer starts typing the name of a product in the search bar, display various appropriate suggestions to minimize the typing time.

You can also direct customers to the right product even when they accidentally make a spelling mistake.

Avoid using duplicate content

Do not use the same content for a product listing even if two products have same features. In other words, do not reuse content from a page of your own catalog or another website. This will be considered as duplicate content and can trigger SEO problems.

An online product catalog can play an important role in transforming occasional customers to loyal shoppers. With ample information and images about the product listings, it can make customers make up their mind without much apprehension.


How distributors can increase sales with B2B ecommerce website?

Create your e-store now for increasing your online sales by 10X

We are in the age of B2B e-commerce and online shopping. Your customer’s decision-making process has changed dramatically over the years. Customers now do extensive research about a product online before making the purchase. The internet makes online shopping easier and faster. Selling directly on the internet increases your reach. With a B2B e-commerce store,your profits are no longer limited by the number of customers visiting your brick & mortar store. You can sell beyond limited geographical locations.

Online stores can

  • Save time for both the buyer and seller
  • Reduce phone calls about product availability
  • Increase your operation hours
  • Provide easy access to company and product information
With the opulence of mobility and maintaining continued order in work-flow in factories, purchase through an e-store is now the most preferred point of purchase. B2B e-commerce for distributors worldwide is taking a shift in paradigm for their sales approach. It is inevitable that you too will have to join the race for having a B2B e-commerce website soon.


Convenience is the biggest perk. No lines to wait, no assistants to wait on to help the customers, buyers can do their shopping in minutes. Giving a 24/7 accessibility, products can be ordered from anywhere at any time.

No travel or crowds

It is chaotic to be part of crowds and make purchases feel rushed and hurried. With no personal attention to be given, the customer tends to go into another shop for his other requirements. This is completely avoided in an e-store. The customer can patiently look through and decide on the products to buy.

Offers and Price Comparisons

You can run offers for products that no other online/ offline store would be running now. This can help you reach more customers and increase sales. With online stores, the customer gets the freedom to compare prices sitting at one place. So, if you have the most cost-efficient product, more chances of increasing sales.

Any-time accessibility

Through a smart-phone or a computer, customers can keep track of the items purchased. Date of delivery, exchange status or even feedback can be tracked for every product. Having access to a plethora of products from various manufacturers helps customers in making informed decisions.


Running a brick & mortar store is so much more expensive in comparison to an online store. You save on manpower, electricity, space, rent and the whole management of the floor space. Having an online store allows you to choose and plan your investment month wise. You save a great deal in every aspect compared to running a physical store.

B2B e-commerce for distributors is not new, though it is taking shape as a primary source of revenue.With customers having a flawless experience though e-commerce platforms on a day to day level, it is only natural that they expect the same from their B2B distributors.

Investing in your e-store is the right way forward for your B2B distributorship.

 We can help you to set up your online e-store 


Why eCommerce for Small and Medium Enterprises?

In the last few years, e-commerce has become one of the most preferred means of shopping. Be it B2C or B2B, customers have been spoilt for choice, price comparisons and delivery of products at their doorstep.

E-commerce has revolutionized the sales for small and medium enterprises. With geographical location not being an issue anymore, sales have seen an upward swing in the last couple of years, thanks to e-commerce.

Just like that, online shopping has now become more quick, convenient and more user-friendly.

If you are an SME and wondering if B2B e-commerce is the right way for you, there are a few things you need to consider:

Financial implications- Do you have what it takes to provide your customers an end to end online shopping experience.

Skilled IT Personnel team– To run an online store, you need a team of IT personnel to keep it up and running.

Operation architecture- Decide on your operating model architecture. From where you would source, store and sell your products. Operational structure is the foundation for the success of your e-store.

Risk-taker- Even if your e-store has the right products, product content, and in enriched with SEO keywords, it will still take time for a complete turnaround. So don’t lose hope. You may have to wait it out.

Management/board support- Without the collaborative effort from each member of your team, no store or e-store can be successful. If even one member does not comply with your thought and ideas related to e-store investment, you may have a problem brewing there for the future.

Legal assistance- Make sure you hire a lawyer to draft your sales policies and partnership policies if any. You do not want future customers dragging you to court for a faulty product or service.

Technology research to stay updated- Make sure you have done enough research product wise and technology wise in the market. You do not want to be out-dated as soon as you launch. Being up-to-date is key in managing a successful e-store.

Physical Infrastructure-Make sure you have the physical infrastructure needed to run an e-store. You will still need an office space for your small member teams to operate from or even a warehouse to store your products.

Government rules & policies- Every country has s different policy towards managing their internet accessibility and online sales. Make sure you adhere to the rules and regulations put out by the government.

Choosing the right e-commercesolution- Though this may sound as the most important of the 10 step check list, this is the most taken-for granted point by many start-ups.

  • Make sure your have an inbuilt software algorithm to map customer behaviour. This will help you understand consumer behaviour better. Recording the purchase journey of every customer will give you unfiltered access to insights that can be used for making future strategic decisions.
  • Categorization of products, creation of promotional email, targeted email campaigns etc., should be carried out in seasonally. Make sure the solution’s architecture supports this.
  • Some products’ demands may peak during certain times of the year. The solution you opt for should be able to handle these sudden demands.
  • The solution should be scalable enough to increase product numbers or be open to any upgrades in the years to come.
  • Make sure your solution provides a seamless buying experience for your customers. Given that B2C is now taking precedence and making a benchmark in online shopping, make sure the B2B shopping experience you provide is close enough to a B2C seasoning and sophistication.

Yes, there are many benefits in choosing the B2B e-commerce way.

Such as,

Low operating budget- Running an e-commerce store is much more financially viable compared to running a brick and mortar store. Consider the expenditure you would be shedding for the physical store itself, along with the sales force and operating cost.

Having an e-store, you only need a small office space, with the right technical people to run the show.

Increased ROI- With the absence of geographical limitations, the revenue you are bound to generate from an e-store is no comparison to a brick and mortar store.

You can capture new audiences everyday with the written feedback from your old and happy customers. With e-store functioning 24/7, you are open to different times zones and holidays all year long.

Social media Recommendation-With the boom of social media, customers happy with your product and service talk about their experience in social media platforms like Facebook, twitter, Pintrest, LinkedIn, Instagram and more.

This is an added advantage against the biggies in the industry, who usually do not have their customer recommendations working for them.

Learning consumer behaviour- In a mom & pop shop, small businesses are forced to assume and speculate over the purchase journey of a customer. With no fixed data to support his findings, he hovers around pre-conceived notions usually from big players in the same industry.

Having an e-store, with the right software algorithm in-built, helps you understand consumer behavior. How much time a specific consumer spends on a product, what he reads, which page he goes to, how much time he spends on a page, so on and so forth.

The insights are extensive and proves beneficial in making strategic choices for the future.

Larger marketing ROI- After saving so much cost, all that money can be diverted to marketing your e-store. Advertising worldwide, online or offline, you can drive customers to your e-store.

You can also create targeted marketing messages to specific customers, based on their behavioural data collected by your e-store whilst they were browsing through their purchase journey.

There are so many reasons pointing towards e-commerce being the next big idea you are going to work on for your SME’s lifecycle.

Make sure you hire a consultant who can help you lead the way.

For more queries and a free consultGet in touch with us, Altius Technologies


Why Distributors Need to Think More Like E-Commerce Companies?

According to a survey conducted by Accenture, 86% of US-based B2B companies with over 500Million USD in annual returns have already implemented e-commerce solutions as part of their offerings. If you haven’t realized this yet, now is the time to wake up, before you miss the bus.

The emergence of e-commerce in the last 5years has made a drastic change in consumer behavior and expectations.

Since we can assume that our B2B customer will also be at some point a B2C customer, his needs- satisfaction scale has a higher benchmark today.

In order to sustain in the market and stay relevant to customers, many B2B marketers are forced to emulate ‘the thought’ and ‘digital ideas’ that have helped e-commerce companies provide a successful customer experience (CX), Omnichannel experience, provide a mobile-optimized site and having a 24/7 sales team and support.

Behold the growth of B2B eCommerce.

Need for Online Presence

Absence in the online world is good enough to be considered non-existent. If you want to survive this digital age you need to build your online website capable of making sales.

If this wasn’t enough, you also need to make sure that you are ‘approachable’.

Meaning- a seamless customer experience through easy navigation and easy to the eye designs across the site. Also, make sure you have the right content for every product you display.

As a distributor, if your competitive edge consists of your services, on-time delivery, and other value-added services, make sure you mention it on your home page. You need to stand out in the crowd.

Build Customer Trust

A first -time customer will always hesitate to buy a product. But by looking at the design and how you have marketed yourself on your home page, the customer may be inclined to go and view your products.

But, if you have done a sloppy job of providing low-res images and insufficient product content, the customer will exit your page immediately.

Hence, to avoid this blunder, make sure you provide accurate product content, tech specs, and also guidance notes, that would help the customer understand the other uses of a specific product. These qualifiable guidance notes might just take you to the home stretch.

Effective SEO

Today it’s all about SEO.

Search Engine Optimized keywords are KEY in writing product content. If your content words are not going to come up when somebody searches for a product, what use is your online presence.

Some B2B companies, use SEO keywords in writing their blogs & whitepapers. Google’s algorithm is much more likely to show a useful page than an e-commerce product page.

How do you do this?

Put yourself in your buyer’s shoes.

Imagine the toughest questions he may have for which you have the answers. Create a blog around this and publish it. Using effective SEO will help increase your B2B e-commerce sales.

Digital Upselling

As a brick and mortar distributor, your sales team will be in the habit of up-selling products to customers, claiming a future need that they may have. The same can be done in the digital world too.

Send email blasts– personalized your email blasts to customers who may need a specific product. Use limited language. Use a solution based content to get the maximum effect of your email.

Personalize suggested content– With the use of many tools online, you can reach out to your customer browsing your webpage with recommendations that you think he might like.

Digital Customer Service Acess

With e-commerce, some unlucky customers may have issues with drop shipments, or breakage of products during shipment.

Make sure you have a team to deal with this. Your customer needs to know that you understand his unhappiness and you are here to fix it. Bottom line- retain your customers. Do not lose him to the competition.

Increase Customer Service Accessibility Online

There are many tools online that one can use to create a chat screen or raise a ticket for issues.

The former tools can be placed as part of your home page, giving your customer easy accessibility to your sales & service team when he has a doubt or issue to be sorted.

Integrate your Systems

Small or big, you must unify all your information for better data management. This also helps in digital marketing and customer service efforts. Integrating all your information will save you unnecessary headaches and build long-lasting customer relationships.

Choosing the right CRM is key here.

Many world-famous B2B e-commerce companies known for their free drop shipping have implemented CRM for a seamless flow of information throughout the company.

Listen up Distributors

You are not the only B2B distributor in town. Certainly not in the online world either. The millennials go online, choose their requirement and get it shipped to them in a matter of minutes.

The whole sales process is completed in less than half the time needed in a brick & mortar store. If your standards and services do not meet the customer benchmark, you may lose to your competition.

It is very important to start alert, ahead and aware of your customer’s needs and choices.

Bringing out your very own e-commerce store is the need of the hour! Having said that, you also need to go that extra mile to satisfy your customers in every possible way from service offerings, product offerings and after-sales help to retain and build your customer loyalty online.

Choosing an entity/agency to handle your website requirements would be the smart thing to do.

Altius Technologies has helped many B2B distributors, set up their e-commerce store with a unique and flawless seamless design.


How Distributors & Manufacturers Double their Revenue in the first 3 Quarters?

Fortunately, thanks to the advancement of eCommerce industry, customers can find everything online ranging from cosmetics to electronics. And thanks to the upsurge of internet users across the globe, the eCommerce market is worth $1.1 trillion. However, the same internet upsurge that has benefited the e-commerce industry has become a source of competition for the distributors, retailers, and manufacturers. A market study shows that in 2018, 47.3% of internet users have made successful online purchases and the number has grown ever since. This clearly means that eCommerce distributors and manufacturers have a large scope of enhancing their profits. If you are looking for ways to take advantage of this growth, then this blog offers a master strategy that will double your revenue in the first 3 quarters, and in just 4 easy steps.

Standardize the Content

Needless to say, strong content helps you attain customer trust. Standardizing the content and efficient content marketing helps you in customer retention. A useful content strategy includes:
  • High-quality, detail-oriented, and informative product descriptions
  • A well-defined Schema to improve your search engine results. A recent study has shown that websites with schema rank an average of 4 positions higher in the Search Engine Result Pages (SERPs).
  • A user-friendly taxonomy to showcase your product list, enhancing the online shopping experience for the buyers
  • Appropriate meta titles and meta descriptions to make your website visible on the SERPs
  • Comprehensive product catalogs for showcasing product range
  • Product reviews to reflect the honest opinions of the existing customers.
There are roughly only 0.3% websites that are standardizing the content in real sense. This means you have more chances of increasing your visibility on SERPs by following a robust content strategy. Click here to view some best practices of writing product descriptions.

Build an online catalog

Distributors and manufacturers can be highly benefited by creating an online catalog of their products. Firstly, an online catalog offers an immediate view of all changes in the product list available for buyers. In today’s competitive era, quick product updates can be offered with the help of e-catalog One of the most important advantages of having an e-catalog is being able to sync the inventory across the value chain. For instance, if a manufacturer chooses to stop producing a product, the entire value chain is updated immediately and the product stops appearing in the e-catalog. This prevents any order being placed for the same product and saves any unsuccessful purchases. This means attracting more retailers, resulting in better sales. In addition, here are some more advantages of e-catalogs:
  • More accurate orders leading to better customer satisfaction
  • Better purchasing process
  • Reduced raw material costs like paper, printing, and so on.
  • Reduced costs for data processing operations.
Click here to read more about choosing the right platform for creating online catalogs.

Build an API

API or Application Programming Interface is a gateway that connects two distinct databases, helping them communicate better. For instance, with the help of API two different e-catalogs can be easily uploaded online. APIs will connect your products with other products without the need for implementation. APIs will also sync the inventory online keeping the product list updated in real time. Here are some benefits of building an API
  • APIs can instantly help the retailers and distributors go online. This will eventually help them attract more customers online, increasing their revenues.
  • APIs can help distributors and manufacturers create a network with their clients, vendors, suppliers, partners and even employees.
  • APIs help to streamline operations

Promote your Products

A detailed product description made available to the customers through e-catalog does half the work for the distributors. A large percentage of the other half goes to product promotion. Studies have shown that 64.6% of people click on Google ads anytime they are wanting to buy something online. Here are some ways in which you can promote your products online.
    Search Engine Optimization (SEO) defines the product for its target audiences. SEO establishes the technical parameters that allow your product to appear on the top search results and helps you direct your customers to the most convenient distributor or retailer available.


    Standardizing content, e-catalog creation, API creation, and Online product promotion are the four key strategies that will attract more customers to your websites. By following these steps, customers will have an enjoyable shopping experience. This means the buying decision made on the website has increased by over 63% which means increased sales and revenue generation.

E-Commerce for Industrial & Machine Tool businesses

Regional Industrial & Machine Tool show like the upcoming expo in Tulsa, Oklahoma is great for businesses to stay relevant and updated with the latest trend in the industry. It is a great opportunity for distributors, retailers to gauge their client expectations and needs.

E-Commerce is extending your existing physical business to supply your products & services to a global audience of the small, medium, large businesses. In order to scientifically organize and set-up your business on an e-commerce platform, expert assistance may be required.

Altius Technologies is a leading e-commerce solutions provider for businesses in need of expanding their business interest online, increasing conversion rate, lead count or improving customer satisfaction.

Keeping in mind the following trends may lead to the successful inclusion of e-commerce for your Industrial & Machine Tool business.

Customers desire personalization of services

An interesting trend that has come out is that B2B customers are now expecting B2C services only with lesser time to spare.

Businesses can personalize services by offering product recommendations in the same window, options for dynamic B2B pricing for bulk orders, accessibility of delivery options when specific products are clicked, payment & transaction history are some of the emerging trends in e-commerce for B2B such as Industrial & Machine Tools.

Improve connect with the global audience

Having a multi-lingual User Interface is a good option to have if your e-store is eyeing for a global audience.

Often the ‘privacy policy’, ‘terms & conditions page’ & ‘about us’ pages are least cared for but are increasingly becoming important to make it more visibly crisp and short to gain legitimacy among the global audiences.

Multiple Product attributes

Having multiple product attributes on a single product with genuine information can make a regional player evolve into a major supplier of industrial & machine tools.

Also, the demand for refurbished or obsolete machine parts to manufacturers around the world is only to be increased with E-Commerce.

We would love to invite you to come and experience our various tools and techniques like product data enrichmentproduct data cleansingenriched segmentationpersonalization, etc. at the upcoming Tulsa Industrial & Machine Tool Show at Expo Square – Central Park Hall, TulsaOklahoma on May 6-7, 2020.


Opportunity for Home product & service distributors to prioritize their eCommerce essentials

There are specialized conventions for almost every trade. Businesses dealing with home products & services like flooring, kitchen, bath designs, and fixtures, window treatments, decks, fencing, windows, siding, doors, gardening tools, other building materials and so much more can prioritize their eCommerce essentials in an exclusive convention organized by the Home Builders Association of St.Louis and Eastern Missouri. 

The annual Building & Remodeling Show from September 25-27 2020 will be held at St. Charles Convention Centre in St. Louis.

The show is regarded as the Area’s Largest Fall Home Event that offers the local retailersdistributers to acquire newer ideas & receive expert advice from consultants to improve business. 

The previous editions of the show have claimed to have converged the interests of local distributors, retailers in finding the latest products and develop themselves both personally and professionally.

The upcoming 40th edition of the Building & Remodeling Show in St. Louis will showcase various eCommerce solutions from Altius Technologies for targeting online customers more efficiently.

Must have eCommerce essentials

The increasing base of online customers has encouraged companies to re-platform their B2B eCommerce platforms to improve their improve customer service. 

Altius Technologies recommends the following checklist to keep in mind for full digital integration that could lead to a seamless account, warehouse, sales, and inventory management. 

Improve product discoverability Using Fully-Faceted Search

Maintaining a large product catalog can be cumbersome and it is essential to make their discoverability as simple as possible. In such a scenario, a regular site search system becomes redundant.

However, using a full-faceted search index that includes comprehensive product attributes, filters, comparison feature, etc. will improve your product discoverability for your customers. 

Include Multi-Lingual Product Selection

Go international by having your products and information available in different languages online.

This will dramatically expand your business reach while giving you a competitive advantage.

Improve Back Order Management

Make use of the backorder management tool to ensure that you always have the required stock.

It will also enable you to give your customers the option to receive an automated backorder report on a specified schedule, track deliveries and monitor delivery statuses to provide an accurate ETA. 

Personalize Content with Targeted News

Segmenting your customers into groups will make the content and features of products more relevant to the customers.

The functionality will then allow accurate targeting of news, banners, and other content to improve visibility and enhance customer satisfaction.

Meet the representatives from Altius Technologies and get the first-hand experience of its various eCommerce solutions to boost your business at the upcoming Building & Remodeling Show on September 25-27 2020 in St. Louis.  


4 Steps to Success in eCommerce

“If you do build a great experience, customers tell each other about that. Word of mouth is very powerful.”-Jeff Bezos, Founder of

“With so much competition, it is very difficult to succeed in the digital space. I am thinking of setting up a physical store instead of setting up an eStore.” This was told to me by a distributor who sells hardware products. At the end of the meeting, he understood that regardless of setting up the physical store or not, he has to be there in the digital space, just for a simple reason that it is more cost-effective and isn’t as hard as it sounds. We at Altius are in the process of setting up his online stores.

Let me explain the 4 simple steps that gave this business owner to take the online route.

1. Open your shop

Opening a physical store and an online store is not very different. The first step is to find the right location and just set up the shop.

In case of an online store, it is nothing but choosing the right domain name and the right platform to set up your store. You can read about how to find the right platform here.

2. Spread the Word Out

The next step after opening your shop is spreading the word out that you are now open. You may choose to advertise in the local magazine or distribute flyers, local TV Channels, etc.

It is the same in case of your online store as well. Choose the right channel (Social Media, Google Adwords, Retargetting, etc) and spread the word out.

3. Host your customers

Now that you are open, and have spread the word out, you have to make your customers feel comfortable, for which, you set up a nice name board designed, have signboards placed all across, guiding your visitors to the right place where they can find the product they are looking for (for example, Men’s Section, Women’s Section, Kid’s, etc)

This process is also the same when it comes to an online store, it is called On-Page optimization. You help your customers find the right information on your website, set up the right Taxonomy, fill your product pages with an adequate amount of information, helping your customers to make a buying decision.

4. Price it right

This is the final step where you price your product right and offer discounts wherever possible. This is a step that the business owner has to carefully and calculatingly take. Price your product right and in a way that you are highly competitive.

It is as simple as that. The process hasn’t changed at all, it is just the medium where we sell has changed.

Should you need any guidance on how to set up / get more business out of your online store, please ping me or write to me on You might want to check out our website and fill up the contact form there as well, our website address is



What is the Impact of eCommerce on Real Estate Industry?

Technology has influence over all the areas in our life.

E-books over hard bound books, e-papers over newspapers, e-mails over letters, and whatnot.

Foot falls in physical stores are not replaced by clicks on websites and e-stores.

The eCommerce industry has grown rapidly and even reached industries which were not thought of, like the real estate.

The shopping habits of the younger generation has shifted to mobile and digital platforms. This is the reason why businesses have transformed to an online version by taking the help of eCommerce technology.

Customers are getting more comfortable with using eCommerce in the real estate sector as it offers easier purchase and faster delivery time.

The real estate industry is reacting to new market trends and reevaluating its business models and strategies. eCommerce is helping the market adapt to the changing trends and technologies and stay updated. According to market research, the youngsters are wise buyers.

They visit malls and physical stores to check the products, its texture, and physical touch, and then check the same product online to check for alternatives and price options. This gives more clarity and purchase options to the interested buyers.

So, here are some prominent changes seen in the real estate industry due to eCommerce and related technologies.

  • The companies are working with eCommerce sites to find warehouses in metropolitan cities and other key locations to enable faster delivery.
  • Conventional and digital retailers are learning new marketing trends to connect with their target audiences.
  • Retail stores are not only going online but ensuring to have an offline presence for service-center and maintenance purposes.
  • Retailers are trying to innovate and re-work on their in-store product experience, which is helping them face online competition and sustain customer retention.
  • Retailers are coming up with omnichannel strategy which helps them diversify their sales and marketing activities across multiple online channels like mobile, in-store, social media, etc.

Although the real estate is adapting to eCommerce and other online technologies, it will take time before the market is completely evolved. With time, the waves of digital transformation will take over the real estate industry.

Experts from Altius Technologies will be showcasing their unique online customizable B2B products and services at the upcoming event Doha Exhibition and Convention Center on 7th to 9th April 2020.

This is an opportunity for our existing customers and new prospects to reach out to us to discuss their online business requirements.


Importance of adopting B2B selling strategies for eCommerce. Learn more at the National Hardware Show 2020

The obvious fact to boost your sales is to meet the needs of your end-user. 

However, in the case of Suppliers/Distributors/Manufacturers, their ultimate-Thule is another company rather than an individual. 

The usual B2C strategy is outdated in your case & you require a different strategy to manage your B2B business via eCommerce

Continue reading to learn more. 

The Upside of a dedicated B2B eCommerce

  • Get higher invoice volumes per client:Companies have a requirement of their own & they like to order in bulk.
  • Look more like B2C yet gather huge sales: The popularity of retail eCommerce has changed the habit of companies placing their order on an e-Commerce. Offer your clients the best customer experience by optimizing your -Commerce.
  • Stay ahead of your competition: B2B clients prefer to repeat purchases with the same supplier that they already know who has already met their needs instead of starting a new process of searching for new offers, validation, and decision-making. Build a website that retains them.

Optimize your website for B2B customer experience

You can find Altius Technologies at the National Hardware Show 2020 to implement the upsides of B2B eCommerce for you.

Your $1 spent on us= $4 ROI for you! Refer some of the common strategies followed to optimize a website to reduce website bounce rate & increase website referrals, website traffic rate and eventually sales conversion.

1 Give attention to your product page

A vibrant display of your product is an important part of optimizing your B2B e-commerce. It can be achieved with premium services from Altius Technologies like Product Catalogue ManagementProduct Data Management, Product Information ManagementEnriching product data or by developing product Taxonomy & basing all information on Search Engine Optimization (SEO). Visitors will very easily lose interest if the product information is not relevant. Essentially, the mentioned services will update your product page with missing or new attributes and high-quality images. Once such services are implemented well, the Non-technical buyers can also understand and will be motivated to buy the product.

2 Automate your Inventory Management

Companies order in bulk. Imagine a situation where you had received a bulk order whereas you have no adequate inventory to supply. It can potentially harm your brand image. Automating your inventory management can save you a great deal of your time, labor, and money. Implementing such a service will make it easy to update, sync, and monitor all of your products and variants while giving shoppers a clear view when a product is low or out of stock. Also, a tool to automate your price quotation is a worthy addition.

3 Give Attention to UX Design

Your B2B website has to also look professional and less annoying to the visitors. Tips like: 
  • Using color, size, white space, etc., to set your most important content easily identifiable;
  • Making clickable items obvious.
  • Having a clean background and plenty of white space makes it look more professional.
  • Make calls-to-action stand out.
  • Highlight the user’s current location on the site.
Altius Technologies offers all the above B2B e-Commerce & Digital Marketing services and the same are up for your validation, assessment at the upcoming National Hardware Show 2020 in Las Vegas. 

About National Hardware Show 2020

National Hardware Show 2020 brings worldwide professionals offering innovative products & services together on a global platform to promote the hardware businesses in all sectors. It is an excellent opportunity for businesses to gauge the current market requirements and adopt the best strategies to benefit their businesses. National Hardware Show 2020 is scheduled for May 05-07 2020 at Las Vegas Convention CentreLas Vegas, USA.