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Ways to increase Sales Using SEO Techniques

Use Precise Keywords

Keywords are the headlights of your SEO strategy without keywords customers will never find your business. You need to figure out the frequently used keywords and phrases and use them for ranking in contents used in Title, URLs, headings, phrases, image description, Meta Data, and more. There are many keyword planning tools such as Soovle, Jaaxy, Google Search Console, and many more in the market that will help in getting through the right keywords that your customers will connect with. 

Compelling Content

Content is a valuable and sharable resource that can be used to reach your customers. When a prospect searches the internet for a product or service they will come across many options and suggestions that will help them to make a purchasing decision. Make your content the most relevant, engaging, and authoritative so that prospects will find your products before others and this allows converting leads to customers. Great content is not only text, videos, blogs, infographics, animation, e-books, white papers and much more can be used for inbound marketing.

Connect through Social Media 

Social media is the fastest-growing medium for modern SEO strategy because the number of consumers who are actively involved in engaging with brands is increasing day by day on these platforms. More than half of the people turn to face book when they get interested in any product or service. Social Media like twitter lets consumers get direct attention from customer service agents when they cannot get through other means. Showing the empathy side of your company also enables you to build and maintain a relationship with clients. 

Go Local and mobile but plan globally 

Considering 30 % of all mobile searches for business products, services, or prospects today have local intent. Local content is what will attract customers to your e-store or physical store. What is needed is, customizing your portal with appropriate forms of content to suit the local traditions and taste but at the same time, project your brand as a global competitor. Some tips include making global website text changes targeting local keywords, geographical Meta tag implementation in your e-store website, and more. 

On-Page ranking factors are important 

On-page SEO makes your e-store more user-friendly, making it easier for search engines to index your pages. Thereby increasing search rankings. The on-page factors that affect search engines are Content of a page, title tags, URL, Image alt text. Good content is content that the user would demand. It could be in the form of text, audio, video, or image but it should be the answer to what a customer stipulates. After content, title tags are most important. URLs with a clear hierarchy of the information on the page help, search engines to get information faster to the user. 

Image SEO 

Optimize All Product Images on Your Website with relevant keywords to help with your page rankings on search engines. Some of the valuable suggestions are:

  • Use Descriptive keyword-rich files name for image optimization. Search engines not only scan the text on your webpage, but they also scan your image file names.
  • Appropriate Alt attributes with relevant keywords. Alt attributes are text alternatives to images; you can see them when you hover over an image.
  • Images that be zoomed in for a better view would increase the page load time compared to larger images
  • Reduce image sizes using adobe Photoshop or online image editing tools such as PicMonkey, PIXLR, Canva or GIMP

A growing eCommerce store will need SEO (search engine optimization) techniques that are effective and consistent over time ensuring that your e-store gets the right visibility over your competitors. Altius provides first-rank SEO services to boost your business. Altius provides well-trusted SEO services that create SEO focused content for your customers with relevant, up to date information accelerating website traffic & brand awareness. Our SEO techniques are designed to serve you all levels based on time-tested methodology optimizing over 500+ e-store pages.

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Importance of Product Information for OmniChannel Marketing

Business Issues without OmniChannel Marketing

Customers have changed their purchase behavior. It is getting difficult to predict which device they will use, what search phrases they will use and which channel they will like to receive messages and access your website.

Hence, you need to reach out to your customers in as many channels as you can. It is also important that you integrate all these channels to give a seamless experience to your customers.

The answer is Omni-Channel.

I am giving you some channels which almost all e-retailers use.

They are:

Brick & Mortar Retail Store
E-commerce Storefront
Website
Direct mail
Email
Mail order catalog
Mobile

You also know that your prospective customer can start the buying journey in any one of the channels, take decisions to purchase in another channel and finally complete the purchase in a different channel. The research usually starts with a search and landing on your website, leading to your e-commerce storefront for additional information. The prospective customer may also do multiple visits to a brick and mortar store to touch and feel, visiting the website to make a decision to purchase and the final purchase may happen on the Mobile.

The key to the Sales Conversion here is presenting accurate and similar Product Information across all the channels to help the customer can get confident and make a buying decision. The challenge before companies of all sizes is the high cost of creating different formats of Product & Sales information for multiple channels. Maintaining them is complex when you consider selling across multiple cities and multiple languages.

To manage these you need to create and capture detailed Cross-Channel product information as a Single Source of Truth to be published across different Channels in different formats for a seamless customer experience. You can centrally control and maintain consistent Product Information across channels and also helps you save on significant costs on maintenance and version control.

How do you create an OmniChannel Experience?

  • Create and deploy a Master Product Information Strategy / Roadmap
  • Build a single comprehensive data model that would help you collate high-quality sets of data.
  • Implement a Product Information Management Tool which streamlines the Storage, Dissemination, and Maintenance of Data across Channels.
  • Scope out and help you implement a Data Governance Program to maintain new Product Information that you had from time to time through our New Product Introduction Managed Service Programme.
  • Measure, Monitor and Help your organization to utilize the Product Information from Higher Sales Conversion.

Benefits of Implementing an OmniChannel System

  • Company-wide single repository of Product Information that is available to all Channels including Marketing, Store Personnel, Distribution Partners, and Customers.
  • Single Source of creation and multiple automated channels of dissemination of Product Information resulting in high level of consistency and cost savings.
  • Quicker product launches across all channels
  • Accurate and consistent information across channels that will lead to a better customer experience & improved sales conversion.
  • Increased efficiency of Inside and External Sales Teams as information is available accurately across channels.
  • Considerable reduction in Return Merchandise cost.
  • Increased Loyalty and Brand value.
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How does Content Marketing Strategy help company do to be unique in 2018?

All companies will want to be unique in their own way. But are they unique? Not so much. Almost all of them have similar methods to market their product, advertising strategies are the same. So, what can they do to be different? How can they reach their goal?

Here’s what they can do, they can make a content marketing strategy! It is not as difficult as it sounds.

Content Marketing Strategy!

In general, content marketing strategy is your “why?”

Why do you want to create content?

Whom do you want to address?

How exactly can you help others in such a way that no one else can?

Companies create content to attract more customers. Their final goal is to increase their revenue, gain more valuable and loyal customers, last but not the least – low cost management.

According to Kristina Halvorson, content strategy goes deep into the “creation, publication, and governance of useful, usable content.”  At the core, it helps the business to manage all the content they have.

Should I really have a content marketing strategy?

Let’s just say that your content marketing strategy is the outline of your business. It is a plan in detail of how to use your data usefully. Now, not all strategies are similar, every business will have its own design.

But they all have the following 4 elements in common.

Deep Research

Research includes learning completely about your competitors, customer needs and their issues. Its important to write content regarding what your customers demand and not what you think your readers want. Instead of promoting your product or talking about how great your service is you can always choose to fill a void or even address a clear defined pain point.

Strong headline

Pulling your readers or pushing them away depends on how interesting and strong your headline is. The headline is supposed to be useful to the reader. It must be capable of including a sense of urgency to the reader. It should also convey the benefit in a unique way.

CTA (Call to action)

Do you think your CTA is effective enough to convince your audience to take an action immediately? The most effective CTA must guide your customer to decide the next step. It can be done using free product trial, entertaining video, or in-person consultation.

Visual content

Visual content can come in handy when you want to engage with the target audience. Using slides, infographics, videos and photos can communicate more than you think.

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It’s time to buckle up Mr.SEO

TICK TOCK! The clock is ticking and your competitors are rising higher than you. Without a doubt, it’s extremely important to rank better on GOOGLE than the rest with Digital Marketing. Well, it’s not impossible, but let me tell you that it’s not a cake walk either. What are the major points to be noted to be NO.1 on GOOGLE?

Research

  • Researching is tricky. Hence, SEO must always be attentive.
  • Keyword research – when you target on the wrong keywords, you can damage your campaign which leads to less traffic.

Identify your problems

After research work, it’s time to audit your site for problems that need to be fixed. Main things to focus are

Site errors that include

  • Redirecting any 404 pages to actual content
  • Changing 302 redirects to 301 redirects
  • Updating duplicate content pages, Meta titles, and Meta descriptions.

Website Speed

Speed matters as customers cannot wait for the page to load. In fact, research shows that 40% people abandon the site if it takes more than 3 seconds to load. Make sure you don’t lose your valuable customers because your site is slow.

On-page Optimization

Page optimization plays a very important role to attract more customers to your site. When your web page is relevant to the topic, you will gain more visitors than usual. You can add links – Google pays more attention when you engage the site with relevant pages.

Optimise your images

User experience is great when you add images on your website. But, it doubles when you optimize your product with right images. Giving a unique title to the featured image along with an alt-text regarding the post. Optimising the alt tags gives another opportunity for Google to notice what your page is about. Again, its all about relevance. We should not have a picture of an Elephant with the alt tag “Lion” by mistake. Only the perfectly optimized page can bring in a lot of visitors. Is your webpage following these points? What are your end-results?
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Beware of Competitors Strategy

Competitors are out there, whether you like it or not. They are as hungry as you are. In fact, they are just hurdles in your way towards success.

So, what can be done to get past these hurdles?

First and foremost – do you have enough e-commerce product content? Because increasing the number of customers for your company is entirely dependant on your product content.

A thorough study of our competitors is required. Why is it important to research competitors?

So that, we can be prepared to face them.

The research you gather about your competitors is called Competitive research. The most important step in a competitive research is to Categorize your competitors.

By doing so, you will understand their strengths and their weaknesses, and learn how to position your company.
Identify, understand and raise the benchmark so you won’t have to worry about them sneaking up behind you.

There are three divisions through which you can easily categorize your competitors

Primary competitors

They are your direct competitors. It means that these companies are selling similar products, or they might even be targeting the same audience.

Secondary competitors

These are companies which sell high-end or low-end versions of your product. Perhaps sell something totally different to a similar audience.
For instance, if you’re selling Rolex watches, a secondary competitor might be a Timex retailer.

Tertiary competitors

This includes businesses that are tangentially related to your company. It may come in handy when you want to expand your product catalog. They are mostly products related to your company.

For example, if you sell jewelry, your tertiary competitors may sell gems or precious stones.
As you conduct your research, make sure you update your work in a spreadsheet or a database.

Respect your Competition

Research work is necessary…on the other hand, respecting your Competition is equally important. Read what Mr.Ken Sadowsky, the Co-Owner of Ribbon Warehouse had to say about the same.

While growing up, my father who also was a small business owner, had a wall plaque in his office that essentially echoed the sentiments of the importance of embracing, appreciating and understanding your competition.

This personally stuck with me and is something I have continually practiced in the 14 years we have operated as an ecommerce company. – Ken Sadowsky, Co-Owner, Ribbon Warehouse (Courtesy: https://www.bigcommerce.com/blog/how-perform-competitive-analysis/)

Note: Always remember, your B2B product content services matter a lot. Present all the details in an organized manner – Quality speaks.

Voilà! you have everything you need. Now, all you must do is follow these steps and push your company towards SUCCESS!

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How Can Social Media Help in E-Commerce Sales & Marketing?

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Saibsbury

Social media has become an integral part of most e-commerce businesses. This is because social media can help in understanding customer needs and building brand identity. This can in turn help to drive traffic towards your e-commerce website. Moreover, social media has become a widely accepted platform for people to leave reviews about their e-commerce purchase.

Here are some ways your e-commerce business can take advantage of social media.

Optimize social media posts

Write content that is appealing and relevant to the audience. Incorporate multimedia such as photos or videos so that the content is more engaging. Make the content shareable so that it enhances your search engine rankings considerably.

Engage customers with periodic interaction

Social media serves as an effective medium to gain new customers and also address grievances of existing customers. It can also act as a platform to respond to customer queries regarding a product.

You can also make interactions interesting by asking setting up polls or conducting surveys for your followers. These will guide you in understanding them better.

Use paid advertising options

Using social media ads, you can do customer research to understand their requirements. This can help to target customers based on various parameters such as their demographics, age, location and interests.
You can also run unique promotions or offer discounts through flash sales exclusively on your social media page. This is likely to make your existing customers come back to you more often and stay connected to your social media account.

Integrate social media with website

Use plugins to integrate various social media sharing buttons for each product on your website. It will help customers visiting your website share a product that they interesting on their social media page. The more number of social media sharing options you offer, your new customers count is also likely to increase.

Make use of hash tags

Hash tags are a great way to get your content reach a broad spectrum. These tags also not only get your content organized but also promote interaction with your customers.

However, for best results, do not use too many hashtags with your content. It is advisable to opt for just a couple of them for a single post.

Use blogs to keep customers informed

Have a dedicated blog section on your e-commerce website and make sure to keep it active. You can use your blog to keep customers updated about a new product launch or tips about using an existing product. The blog can also help you to make any company announcements that you have to make for your customers.

An interesting blog can pave way for a lot of discussions through social media either as separate posts or discussions through a single post.

To conclude, more than 80% consumers rely on social media to take informed buying decisions. Thus, social media can help you get builder closer relationships with your customers by engaging in conversations with them or through reviews.

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Why Should You Use Digital Marketing Channels for E-Commerce Business?

“The Internet makes money for you when you build something that is real and when it matters to people!” – Darren Rowse

Digital marketing plays a key role in helping an e-commerce business increase its revenue, gain more customers and acquire brand value. Customers primarily prefer reading multiple online reviews of a product rather than relying on word-of-mouth.

DM can help your e-commerce businesses attract more customers by incorporating most of its own marketing channels that are given below.

Search Engine Optimization (SEO)

SEO helps in increasing the organic traffic to your e-commerce website. It also assists in keeping your website unique and useful for customers.

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Make sure that the listings on your website include product name and title, image and other appropriate keywords that are used to look up for products on a search engine. This can help you get a better ranking placement in search engine results.

Search Engine Marketing (SEM)

SEM is the process of using paid ads to get faster results and target customers easily. Google AdWords and Bing Ads are two well-known SEM platforms. You can use these platforms to target likely customers based on various parameters like gender, age, location and more.

Paid ads are also referred to as sponsored listings and usually appear on top of the page. They are either small text based ads, display ads and product listing ads.

E-mail Marketing

Sending personalized e-mails can improve their shopping experience on your website and help you bond better with them. Through e-mail marketing, you can send e-mails about new product arrivals, discounts, combo offers and more based on their buying patterns.

You can also send follow-up emails to your customers. But, make sure that you do not send them very often. This is a great way to be assured of their loyalty and win new customers through them.

Content Marketing

Content marketing focuses on providing customers relevant content. This content must be closely associated with what you have to offer. Offering the right content can help you win customers’ trust and make them shop with you. It can change your customers to repeat buyers and prospects to confirmed buyers.

You can have a dedicated blog on your e-commerce website that highlights the benefits of using a product or a video that gives a working demo of the same. You can also use your social media page to share these details.

Social Media Marketing (SMM)

You can use SMM to communicate with your customers and get to know them better. You can keep your sessions interactive by posting interesting blogs, making announcements about product launches, having polls, hosting contests/quizzes and answering queries.

However, not all options work well on every social media platform. Therefore, you must first identify which method works best for which platform and post accordingly.

Social Media Marketing services

To sum up, digital marketing helps e-commerce businesses to reach out to people through social media where they are active the most. You can also cater to people based on specific criteria and send them personalized e-mails with relevant content. This way, your customers’ trust in you will increase and they will keep coming back to you. It can also pave way for them to help you win new customers.

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Why is YouTube Important for SEO?

“YouTube’s traffic continues to grow very quickly. Video is something that we think is going to be embedded everywhere. And it makes sense, from Google’s perspective, to be the operator of the largest site that contains all that video.” – Eric Schmidt

Video marketing has become an essential part of digital marketing. The number of people viewing videos is increasing day by day.

Also, videos can assist you in selling your products more than by using just text descriptions.

YouTube is the second biggest social media platform, and has become widely accepted as one of the best search engines for videos.

The following are some reasons why YouTube plays a very important role in Search Engine Optimization (SEO).

YouTube videos are listed in Google’s search results

YouTube is owned by Google.

Hence, the videos listed here are likely to get displayed in Google search results. Moreover, you can also add, search for and share videos on YouTube directly using keywords.

SEO friendly videos will appear on search results more when compared to non-optimized videos.

These videos, in turn, get noticed better by viewers and have a better ranking.

Embedded YouTube videos increase conversion rates

You can embed YouTube videos to your website to improve the conversion rate. Embedding a video on as many pages of your website can improve your Google ranking.

However, if you are not embedding your own videos, you must get permission from the owner to do the same.

It is ideal that you place the embedded videos towards the beginning of your website page. This avoids viewers having to scroll down to access them. Similarly, do not embed too many videos in one page.

Embed only one unique video per page.

YouTube helps to target a large audience

With YouTube, you can reach out to various types of audiences worldwide. This is often not possible with just your website alone.

When your videos engage viewers, they are more likely to click on your website and social media page. They may also share and like these videos on their own social media pages and related platforms.

Google keeps a track on these likes and shares. This can in turn be beneficial for search engine optimization.

To sum up, people find viewing videos more interesting than reading through paragraphs of content. When you optimize your YouTube videos, the possibility of them getting viewed also increases.

You must use the appropriate keywords in the titles and descriptions for your videos to have a higher ranking in search engine results.

Also, make sure that the title is not too long so that it appears fully in the search results.

Similarly, use only two to three sentences more than the title for your description. The video transcript must also include appropriate keywords.

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How to Promote Your Business Using Hashtags?

Hashtags are gaining popularity in today’s life cannot be ignored. They can help businesses of all sizes get noticed and in increasing their online presence across social platforms.

These tags also enhance engagement with new users. Originally used on Twitter alone, today hashtags are becoming increasingly popular on almost all social media platforms.

Filter and discover related content

Hashtags help customers categorize content and identify the relevant content among many social media posts. This can get them closer to your business posts instead of having to scroll to find them.

It also increases the possibility of new followers becoming new customers and eventually frequent buyers.

Represent business related keywords

When you use the right keywords as hashtags, your posts will get displayed on search engines.

This way, you will also get noticed by people who are not active on social media and may help you win new customers.

Use business related keywords to get the type of engagement that you wish to have for your business.

Highlight brand names

This method helps you to get your private label products recognized among their competitors. Mention the brand using a hashtag when you add a new post on your social media page to promote your brand products.

Try keep the brand name short and simple to increase its awareness through a social media platform. This makes it easy for viewers to read the name and remember the same.

A good example of this is the hashtag #KitKat that is used by the leading food and beverage company for one of its chocolate brands.

Organize contests and/or events

Host online contests to gain people’s attention using hashtags.

Ask participants to add a tag line to a photo pertaining to the contest and use a hashtag with the term you have specified.

For instance, if you specialize in barbecue equipment, you can ask participants to post a picture of themselves with an equipment they bought from you. Also, tell them to include the name of the cooking equipment and dish using hashtags.

This could be something like #MyBBQChicken#PrestigeBBQGrill along with the photo.

Record your hashtags

Keep a note of all the hashtags that you use along with your posts. This will help you to understand which hashtags give you the desired results.

You can then focus more on using those hashtags and creating similar hashtags if needed.

Capitalize each word

Capitalize the beginning of each word When you form a hashtag phrase by combining more than one word. This makes the hashtag easy to interpret and read.

For example, you can use the hashtag #HairGrowth to market your hair care products. This is more easily understandable than #Hairgrowth or #hairgrowth.

Hashtags can help you participate in conversations that help in contributing to the growth of your business.

They are also a great way of understanding what others have to say about the same.

Using more than two hashtags per post can tend to make it less engaging. You can use the keyword or content hashtags, brand hashtags, location hashtags and event or competition hashtags. Sometimes, a choice of two different types of hashtags can prove to be beneficial.

#fashion#happy#selfie and #repost are some popular hashtags today on Instagram and other social media.

There are a few software tools that can help you to find the top rated hashtags on social media platforms.

Hashtagify.me and RiteTag are two examples of such tools.

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10 Reasons Why You Should Use SEO Practices for B2B Marketers

As a B2B Marketer, it is imperative that your presence is felt online. SEO strategies are always subject to change. This is due to a variety of factors like algorithm updates, change in user behaviour, new platforms and features, new industry findings etc.,

Here are 10 SEO best practices which would enable you to improve lead quality, build valuable relationships and gain brand exposure. Overall, looking at the data you could understand your target audience better.

1.Personalized content

Addressing your customer’s pain points is crucial in your content. In-order to direct your content, you need to think and understand your customer’s issues. Creating strategies, targeted blogs, industry news articles, webinars, product videos etc.,

2.Create High-Quality Landing Pages

How do you know that your landing page is of high quality? Look at how many people actually link to your pages and/or share them social media. If you have existing pages that generate links, replicate the strategy across all your website pages.

3.Take a Topical Approach to Keyword Research

The key is to focus on relevant topics instead of specific keywords. Learning more about the audience will help you device this.

4.Use natural language

Extensive thesaurus usage hampers understanding of the content to a large extent. Use words that are identifiable by voice recognition softwares.

5.Mobile friendliness

Make sure your design is mobile friendly. Do keep in mind, font size, multimedia content, site structure and navigation, content load times and conversion optimization while designing your website.

6.Consider chatbots to your site

Chatbots take engagement to higher level with interactive conversations with your potential customers. By looking at the chat, you could understand your customer better and work on strategies based on the learnings.

7.Social Media Matters

Today, not being an active person/company on social media is a huge negative for your brand. You will want your brand to be there amongst 1000’s of other brands and talk about current issues, solutions to problemst etc., At a bare minimum, you should be sharing content to increase your visibility, support link acquisition and gain exposure in search.

8.Infographics

Though video may be a highly influential to market your products, Infographics is the same , only that can be created faster. And the information is bang on, without a premise leading to the issues and solutions. High quality, visual information of a certain subject naturally supports and builds traffic in organic search. They also present the opportunity to be added in slide shares, blog posts and much more.

9.Optimize for Site Speed

With the introduction of AMP, Google has amplified its speed, especially in mobile devices. Slow page load times not only impacts the user experience and conversion, but also brings down rankings.

10.Keep up with change

Every industry evolves and change is constant. Keeping up with every change is crucial. Being seen is more important. Taking part in tradefairs, subscribing to industry newsletters, and keeping your clients updated with trends is very important to stay relevant.

Looking to jump-start your existing B2B Website or even create and manage a successful one?

Write to us at info@altiussolution.com and our experts will get back to you shortly.