Why Search Engine Optimization is important for B2B Distributors?

With the millennials taking over the distribution industry worldwide, their purchasing behaviour has been extremely different in comparison to their former generation.

Research is the first step of every process they do. With so much online content about everything, research has now become extremely easy to do too.. In the end they also expect an Amazon like online shopping experience for a B2B or a B2C product.

Since having an online presence has now become a mandate, you need to ask yourself how soon you can get onto the online wagon.

Usually, distributors do their research, hire an external source to get their company online. After months, he wonders, was the investment worth it. The traffic decreases bounce rate decreases, and lead flow decreases.

How do you fix this?

Bring your product at the top of the Google page!

When a buyer decides to buy a product, what does he do first?

Ans. Google it.

The right focus keyword

When a buyer researches a product, and he uses the right keyword, based on his knowledge, the options displayed will be related to the search term.

You need to make sure you understand your consumer jargon, to use the right key focus key word to relate to the query and continue the conversation.

Impact of content

Quality of content determines the ranking of the page on Google. Content plays a huge role in SEO and marketing.

The search engine ranks your website based on the website’s content. Good and detailed content attracts more traffic. Use your focus keyword as part of your content to keep the customers engaged.

Two important points to keep in mid while adding content:

  • Meta-Title and Description
  • Heading text appropriate to the focus keyword

Optimizing Online SEO

While creating your online store, imagine the kind of atmosphere and ambience the customer feels when he walks into your brick & mortar store. The same needs to be replicated in your online store.

  • User friendly SEOs and URLs
  • Convenient navigations
  • Good product images and videos
  • Detailed descriptions
  • Optimize webpage and website’s speed
  • Proper navigation
  • Correct headline tags
  • Updated sitemap
  • Easy checkout
  • Overall the best shopping experience that would persuade him for his next purchase at your e-store.

SEO for B2B Distributors

If you currently have only a brick & mortar store and looking to migrate to an online store, your first steps to consider:

  • Look for a suitable e-commerce platform
  • Create a website design plan
  • Create an SEO plan
  • Find your focus keywords
  • Create content with the selected focus keywords
  • Optimize your website for conversion

Hiring an SEO agency that specializes in SEO related content, marketing, copywriting and competitor analysis can help your website reach substantial growth.

These agencies have specialists with B2B and B2C backgrounds who would be able to understand your position better and advice you as well.

Still unclear on how to get started.


How to boost your Christmas sales using Marketing Tips?

With 20% of annual sales is connected to the Christmas period, brands and retailers optimize their marketing spends around this time.

If one doesn’t do so, there is always the risk of losing customers to more aggressive players. Here are a few pointers to boost your e-commerce Christmas sale.

1. Create a sense of urgency

Though this may sound very B2C, creating a sense of urgency like ‘one 2 left in stock’ surprisingly increases sales.

Many popular B2C marketplaces use this tactic. This should prove useful to a B2B e-store owner as well.

2. Get in touch with old customers

A happy customer is always a good customer. Reminding an old customer from your database through email, on the products he purchased and the value- added services you provided, will jog his memory.

Sending a personal wish along with a discount coupon around the Christmas feel, or just updating them on the new stock you are selling now, will give your old customers a good feeling about you.

Managing your brand health at any time of the year, is key for sales.

3. Do not over-concentrate your budget around the Christmas dates

Research shows that although search volume and clicks go up during the cyber weekend a significant percentage of shoppers don’t convert until the following week.

Hence, it is advisable to spread your budget through the cyber week, leading upto Christmas.

This will help you convert higher-intent shoppers who are ready to make the final purchase, based on the research they had done the previous week.

4. Offer free shipping on selected items

Research shows that a vast majority of shoppers look for free shipping instead of discounts on products. In-order to capitalize on this incentive, draw a formula around the products your sell.

I am sure, you would have products in your stock, that have a high retail value, but low shipping costs.

You can offer free shipping on such products for a limited period. IF this does not work out, offer free shipping to those who make a minimum dollar purchase.

5. Use popular keywords

SEO forms a base to a multitude of searched items on the internet.

Make sure you use popular keywords in your e-store’s content to get maximum hits.

Use relevant and popular keywords. Plan your Christmas marketing strategy around these optimized keywords.

6. Referral program

Using a referral program with a code to happy customers, is a great way to increase your customer base.

Satisfied customers are bound to share this code with family and friends, thus increasing your potential sales for the holiday season.

This is a great way to increase your sales and profits without much thought.

7. Social Media strategy

The power of social media is limitless. Identify social media channels that get maximum number of ‘your kind of visitors’.

Next, plan an e-commerce marketing strategy in a social media platform and communicate what needs to be heard.

Appealing to your target audience in the right environment in key to doing great marketing.

Make sure your profile and all communications has the ‘Christmas feeling’ to it. Imagery, content and the design should all shout out, ‘Merry Christmas’!

8. Using the right content

We all know that Christmas is often an excuse to buy new things. Target people who believe in this by using keywords like ‘Christmas Deals’, ‘Holiday shopping deals’, ‘Must buy Christmas gifts’ etc.

Your content should excite and educate your target audience. Your content should drive your target audience to your website.

Beyond that they are free to make an informed decision on their own.

9. Your special customers get special rewards

Many B2C retailers have now started to attract and keep their special/high profit customers happy by showcasing deals before everybody else gets to see. The same can be applied in B2B aswell.

Contact your sharks and make sure they get codes, coupons and limited access deals to products unlike the usual customers.

Using this tactic, helps you get your word-of-mouth marketing going amongst similar customers and you also make sure your sharks are happy.

10. Stock up!

You need to stock up well before December. Make sure you get the right warehouse and shipping third party details to send out stock as and when the purchase is made.

All this, so that you do not want to put up ‘ Out of stock’ against some products.

If you know that there is going to be demand for a certain kind of product, make sure you stock some extra.

When you are unable to deliver goods that are purchased, it reflects bad on you and your brand. Don’t let that happen!

11. Bundle up products

Give your users the power of choice. When you bundle up products that could together give your customer a massive discount over and above the holiday discount, he is sure to clear some products from your warehouse.

Bundle up products that you think may serve the similar purpose or go together as a set. This is a tactical way to push inventory and save shipping costs.

12. Customer reviews

Research shows that at least 85% of online shoppers consider, product feedback and customer reviews before making the final purchase decision.

In this holiday rush, people are bound to be reading customer feedback on products before doing their research on other brands’ of products.

Make sure your have positive feedback and appealing customer reviews to enable positive purchase decisions.

13. Seamless shopping experience

Make sure your product pages are updated with the right product content, High-res images are uploaded and of course your webpage loads effortlessly on a desktop or on a mobile device.

Make sure there are no broken pages.

Providing an easy to navigate and informed e-store increases to chances of purchase from visitors. Remember, customer engagement is key!

The above mentioned are mere ideas.

Ideas brought to life, increases your profits. As an online seller, make sure you hire the right team to get the job done.

You are one whole month ahead of the holiday season.

Make sure your e-store is Christmas ready this 2019, by partnering with Altius Technologies.

Providing end to end solutions for e-stores, Altius can help you with data enrichmentcatalog management, e-store designs, payment gateways, thus — increasing profits this holiday season.

To know more,

Business people rushing towards success

Upcoming B2B marketing trends, this 2020

The B2B marketing trends has seen extensive growth in the last 5 years. But the industry has hit a roadblock in directional thinking in the last 2 years.

eg., In order to collect product data, without gauging importance of the kind of data that could be uploaded, most companies now have a huge amount of data in their hands. Most of this data is not relevant to the end consumer.

Learning from failures, 2020 will see a new generation of informed B2B marketers whose choices and decisions would be based on information and strategies.

Marketing Technology Systems

Most businesses have a multitude of marketing technology system in place. If not one, the other would do the intended job.

This 2020, will see the rise of the ‘all-in-one’ marketing technology systems that would be able to do a multitude of solutions. Systems that don’t provide much value will be scrapped.

As a result of this, B2B web developers will see a good year. New solutions will be introduced providing high quality user experience.

Theme-sites is going to be a No Go

Keeping in mind that most B2B businesses now focus on brand identity and extensive online user experience, one can conclude that theme- based word-press designs will be obsolete.

With multiple websites using the same theme, viewers have now started to find it boring to say the least, thus resulting in a lack of interest in viewing the website itself.

B2B businesses, now are ready to invest in custom made website designs, that resonate their beliefs and products they sell.

Focus on the right data

With the need of data to share with their customers, B2B businesses have been collecting data for the last couple of years.

After doing so, it has been found out with much deliberation, that most companies now a huge amount of data to deal with.

So they are looking at managing the right data. scrapping data could be a tedious yet very resourceful in the end.

2020 will see businesses make data driven strategic decisions.

Customer centric

2020 will see the rise of customer centric software and websites. Most websites will focus on providing customer centric online experience.

Combined with the sole reason to get the end customer’s attention, all strategies will based on consumer behaviour and the related science.

Google Ads

With easy accessibility to Google ads, now every B2B an B2C that can be documented and verified on the success rates. When you decide that you can pay Google for every click, Google will decide where and how to show the ad.

Most multi dollar companies, have a huge budget for online advertising. Utilizing this budget can have a positive impact on your business revenue. Keeping in mind SEOSEM and other digital marketing services could prove beneficial to your 2020 online gameplan.

Sales Vs Marketing

2020 will see the amalgamation of sales and marketing under one roof. With both being interdependent, you will be trying to reach out hyperspecialized targets.

Using demographics and predictive behaviour, targeted marketing techniques will be developed to reach out to the right decision-making individuals.

Gaining better understanding of the prospect will help B2B companies develop precise strategies that could be deployed.

Not all Content is useful content

People have been writing content for the last couple of years for the sake of writing content. Believing that content marketing is the most important form of marketing, marketers have been uploading junk in the name of content the last 3years.

2020, will see the undo of this culture. Content will be directed towards providing valuable information. High quality content will be produced keeping in mind the evolved B2B consumer, who can now differentiate valuable content against trash.

2020 will see the boom of the evolved B2B consumer who can differentiate faff from quality content. Focussing on brand, targeted marketing and talking the right words, would prove beneficial for your

Looking to play the game right, this 2020?

Altius Technologies can help you with the rules of the game