Best festive SEO tips to boost traffic to your eCommerce shop

For both traditional business and eCommerce business, festive season is the best season to increase sales. For eCommerce business it is not easy to retain customers, as well as to reach more number of customers. So always keep focus on the modern marketing trends to prepare store for the up coming holiday season. It’s the perfect time to boost traffic to your eCommerce shop.

Best festive SEO tips to boost traffic…

# 1. Using attractive stickers :

During festive season change the look of your e-commerce store, through an attractive banner . Finding it attractive, customers come back to store again and again. Highlight the discount on your sticker, making it more attractive..

# 2. Use of social media :

Social media is the most influential tool for any type of business, whether it is online or offline. Social media helps you to inform your customer about your holiday season discounts and sales. To increase the number of customers to your store, you can use paid advertising campaign..

# 3. Mobile customers :

Now a days customers find it handy and easy to search through mobiles. The number of mobile searchers is increasing day by day. So make your website mobile friendly or you may lose many customers. Mobile friendly websites has more number of searchers, who finally end as customer.

# 4. Email marketing :

When it comes to increasing sales, eCommerce business also follow email marketing along with social media. Through email marketing, you can engage with your customers and bring them to your site. Make sure that your email format contains the content, which is helpful to your customer, to know about the product and holiday discount.

# 5. Creating promotional ads :

During holiday sales season, there is neck to neck competition between stores. Promotional ads play an important role in attracting higher traffic. Higher the traffic, higher will be your sales and returns. These promotional ads highlights the discount your store is offering, like free shipping ads which helps in increasing your sales.

#6. Offering free shipping :

One survey says that the percentage of sales increased by 49% after offering free shipping service to the customers. Most of the shoppers are always looking for free shipping to save money. That’s why many stores are offering free shipping. This has been regarded as one of the most powerful marketing strategies to increase sales during holiday  seasons. If you don’t want to offer free shipping to customers, then you can create conditional shipping rule., by which consumer can enjoy free shipping if their order value exceeds to certain amount.

#7. Offering gift cards or coupons :

Gift card is another most successful marketing strategy for eCommerce online stores. Offering coupons, gift cards, to customers, which they can make use of it during their next purchase. This strategy helps you to retain the customer with your store and also boost your sales revenue.

#8. Appreciation of customers :

If you appreciate your customer for their purchase from your store . This will make your customer feel unique and valued. Pay attention to the inquiries of customers. By this gesture they may try to get more customers to your site and add to your customers review .

#9. Optimize the performance :

When you are dealing with eCommerce store, customers rush online can also slow down your store. So it is essential to optimize your store performance, so customers can have hassle free shopping.

# 10. Hassle free communication :

Before purchasing, customer has many questions. If their queries are not answered on time, they may leave the site, and this can be a loss to your store. Make sure that you are responding to your customer quickly. For a hassle free communication, you can offer live chat support on your website. This will reduce the time consumption between you and your customer queries. Satisfied with the answers customer will end with a purchase.

Conclusion:

These are the essential tips to increase traffic to your store during festive season. It is not just about the holiday shopping season, anytime is a good time to give creative ways that  will help you in boosting sales throughout the year. A solid SEO foundation will help you to keep ahead of your competitors.  

Amazing SEO tips for Online success that e-commerce websites have been ignoring..

SEO is a vital digital marketing tool. It is a valuable tool because it builds brand awareness, promotes quality traffic and enhances users experience.SEO is important because it makes your website more visible and that means more traffic and higher conversion ratio. If you genuinely wish to rank high on search engine, certain SEO tips which you cannot ignore. These diversified SEO tips will help you to drive traffic to your website in order to rank well on search engines.

# 1. Image quality matters :

Image quality is one of the key performance indicators. An e-commerce store have a number of products listed, items vary from category, style, color, design etc.., It is the image which appeals their eyes, where they click for better outlook .

  • By zooming the image the buyer gets a better idea of the product, its utility and quality.
  • Product image is the main tool for convincing your customers. They give users confidence in the product.
  • This helps your website visitors to be your customers.
  • Descriptive product name is another key factor to get better ranking.
  • Your product name should match with your product. You cannot have any random name for your product.

#2. Effective & unique content :

Unique content always works wonders for online business. It means content should be original and not duplicated from anywhere else. Because search engine ranking, rate unique content high and improves the website’s position.

       It is found that 2 out of every 5 e-commerce content is duplicate. Websites can be penalized for posting duplicate content and can also be removed.

    Google wants to provide their users the best experience through unique content. Content should be effective. It should be capable of driving traffic to your website and converting them to your customer.

# 3. Effective keywords :

Effective keywords helps your site to target the qualified traffic from search engines to your website. If the keywords used are not proper then all your efforts of starting an online store goes in vain. Optimizing keywords is the most important aspect of SEO. Make sure you use keywords which the customers are using regularly and also should match with your content. Effective keywords helps you to measure traffic potential of your website.

# 4. Consistent URL :

SEO friendly URL [uniform resource locator] structure helps in building consistency. It also helps to promote your page ranking and enhance the user experience. Offering a great user experience and useful unique content will help your website to optimize your URL structure.

    Following tips helps you to keep your URL consistent

  • Keep it simple and consistent
  • Use short URL’s
  • Keep it organized
  • Use right keywords 

Make sure that your URL structure and format is same for all the pages of your website. Also the words in the URL should be same to the content on your website. And so this will enhance users experience.

# 5. Optimize your page :

Optimizing page on your website helps your site to become more search engine friendly. It helps your site to draw a significant level of online traffic, also helps in improving the users experience. It also helps to grow your ranking level on SEO. Use custom title tags and meta descriptions; it will contribute to a higher click rate from search engines.

Pull up :

SEO helps your business to accomplish a number of goals such as brand awareness, traffic conversion, users experience and much more. SEO is still of the utmost importance for any business that wants to be visible online.