Taxonomy: Personalize your E-commerce and skyrocket sales

by eCommerceblogProduct Taxonomy Development

Do you want to make your E-commerce data more personalized as well as your data-driven decisions smarter and more efficient? Do you want your audience to engage with your content and drive traffic or sales more efficiently? If you do, then your ideal solution would be to set your personalization strategies or goals, and then optimize the taxonomy and tagging system of your E-commerce website likewise. Good product taxonomy can help you achieve the ideal personalization that you’re looking for.

What is taxonomy?

Taxonomy is a way to establish a framework of tags that organize your content by topic, target group, etc.

Your taxonomy means that your E-commerce data can be categorized across multiple sources and channels. A taxonomy standardizes the data inputs and outputs in your attribution platform, ensuring that analyses, insights, and recommendations for your E-commerce solutions match the unique jargon and business objectives of your brands. Once you set up your taxonomy, you can categorize your E-commerce data and use it more effectively.

Taxonomy helps your E-commerce business substantially

Taxonomies allow you to convey different views about your content and contextual experiences. For example, if you wish to present your order processing system with personalized upsells and call-to-actions, your taxonomies need to categorize your product catalogue descriptions, marketing content, customer personas and various other key concepts of your e-commerce business. Taxonomies also provide a framework for data in your attribution platform that allows you to analyse your media performance that matter the most to your E-commerce business.

Taxonomy is critical for personalization of your E-commerce data

Defining a taxonomy is critical if your web content management platform supports all your digital channels: site, mobile, tablet and social. Taxonomies support and improve the search engine searchability of content on your E-commerce website and improve your ability to personalize your data as well as customer experience across all channels. Creating taxonomies is a skill, but it makes the process of providing the sort of personalized content that is just right for your customers much easier.

Taxonomy transforms the way your E-commerce communicates

Applying a well-thought-out taxonomy to your E-commerce content can transform the way you communicate with your customers, organize your information, and deliver an immense return on investment by improving content discovery, online marketing, and customer self-service commerce. When creating the taxonomy for your E-commerce website, you can classify your content in an organized way so that you are better equipped to provide your visitors with personalized content.

Taxonomy helps eliminate redundancies and increase marketing effectiveness

Marketers are instructed to relate the value of each content element to organized and comprehensive attributes. When a customer buys a product, for example, a data decision system uses the customer profile to identify the to-be-served offers, removes content from the offer memory, compiles relevant content modules, and makes them available to your marketing channel, which then delivers the content to the customer through relevant channels. By tagging the core content and pages you want to use as per your strategy for personalization, you can offer relevant content to anyone who visits your E-commerce website at any point in their customer journey. Personalization makes your campaigns more effective and allows you to use them for the customer experience, increasing the impact you get from every campaign buck you spend.

Strong taxonomy ensures strong benefits for your E-commerce business

  • Taxonomies allow you to make your content available to business applications that are external as well.
  • With taxonomy, you can limitlessly personalize your E-commerce content offerings on various content channels.
  • A strong taxonomy creates organization, consistency, and rational management, thus helping your teams deliver only relevant content to your customers.
  • Through taxonomy, you can organize and manage context-based references.
  • Taxonomy can help you influence the scalability of your marketing efforts.
  • Strong taxonomy can help create consistency and governance across authors, environments, technologies, and channels.

Taxonomy optimization also allows your internal team to review analyses for each category and make smart, performance-oriented decisions. Taxonomies help you serve content that achieves one-to-one personalization. They are a link between your personas, the personalized content you create for your personalization, and the tools you use to know what content to serve.

Although it is the first step in allowing your E-commerce business to create a unified data system for all your team marketing activities, creating an enterprise-level marketing media taxonomy might seem like a daunting task. Let us help you with that. Avail Altius’s product taxonomy services to improve your category hierarchy structure, making your navigation better and to the exact product page for faster buying and speedy purchase processes. We at Altius can help you create a well-designed taxonomy with structure and customisability, so that your E-commerce content is not only personalized, but also helps you skyrocket your traffic and sales more than ever.

Contact us for more details

Why you need a product taxonomy

by contenteCommerceProduct Data EnrichmentProduct Taxonomy Development

Product taxonomy is a structural organizing of all the available products in such a way that it makes easy for the customer to find the product with less effort. It is similar to a departmental store, which organizes its products into certain areas, in order to help customers find what they are looking for. In simple words taxonomy means organizing, categorizing, grouping the products, by e-commerce sellers to make buying process easier for the customers.

ECommerce industry is growing at a lightning speed. More and more people are joining e-commerce industry. Most importantly if you want success, then first you have to learn the tactics and strategies of online business, which will help you to draw more customers and sell your products faster. Taxonomy is one of the strategy which will take you up the ladder of success.

How Product Taxonomy can boost sales?

It is clear that if information is not clear, properly categorized, website visitors will rarely continue to try and find the products they want. You cannot avoid product taxonomy. It is the ground level work. It has to be done to prevent users leaving the site before finding what they want.

Taxonomy places your products hierarchically. The customer, during browsing /searching for the product, move easily through all levels to find exactly what they want. Searchers know exactly what they are looking for. They are more specific and expect to find exactly what they want.

Why Taxonomy Development is Important?

Product taxonomy can change the game of your business. So you have to creatively categorize your products. People use different ways and different keywords to search for the same product. So as an only e-store owner, you have to identify those ways and words and then apply taxonomy on your products accordingly.

Every estore owner dreams to bring his business on the top of search engine ranking. This is achieved with proper taxonomy.

Taxonomy also has a big impact on internal decision making. Strong analytics are needed to know which products are selling and which are not.

With right taxonomy technique, you will make it easier for your customers to locate the product they want to buy very conveniently. This will help you in winning the loyalty of customers. Customer’s loyalty is a fortune to your eCommerce business.

Taxonomy combines product information with consumer browsing habits to create an efficient navigational structure. It provides easy navigation. Easy navigation plays a huge role in boosting your eCommerce sales. Easy navigations will make your customer to keep coming back to you again and again, whenever he would like to shop online.

Pull up :  Building or improving your taxonomy directly leads to increased traffic and sales. Well developed taxonomy not only satisfy your customer but thrills them, by allowing them to find and consume rich product. Well structured taxonomy will bring changes in your business and also you will love the increase in your revenues. Taxonomy is beneficial to both customer’s and owners.