Choose the Right Website for Your Business

“Getting a quality website is not an expense, but rather an investment.” – Dr Christopher Dayagdag

A website is undoubtedly the most important aspect of any business. It serves as a platform to present your offerings to prospective customers. Moreover, a good website helps you in establishing your business credibility. As a website is almost always accessible, it acts as a medium for interested people to look up for information at their convenient time.

You can opt for a static website, a dynamic website or an e-commerce website for your business.

This blog aims at giving you an idea of each type of website along with its pros and cons to help you decide on the website that best meets your needs.

Static Website

A static website is the simplest kind of website, and is very easy to create. The contents of this website get changed only when a manual update is done.

An example is a website that gives information about a company and the services that it has to offer.

Pros

  • It is quick, easy and cheap to develop such a website.

  • Indexing of this type of website by search engines is relatively easy.

  • This website loads reasonably fast in case of slow Internet connections.

Cons

  • Functionalities are restricted in a static website.

  • Content updation may become difficult because you may have to rely on web designers to do this.

  • Long-term cost for maintaining this kind of website can be very high.

Dynamic Website

A dynamic website is interactive in nature and displays content according to the user’s requirements. You can login, chat and get information, as well as make payments using such a website.

Two common examples are a social media website and a search engine.

Pros

  • You can modify a dynamic website easily based on your preferences or requirements.

  • There will be minimal ongoing maintenance charges.

Cons

  • The loading time may slow down because of the multiple functionalities involved in displaying the contents.

  • The initial development and hosting charges tend to be high.

E-Commerce Website

An e-commerce website allows you to buy products or receive services online from across the globe. The payment is often made online through the same secure portal. The common types of e-commerce websites are Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Business (C2B) and Consumer-to-Consumer (B2B).

Amazon, eBay and Flipkart are some well-known examples of e-commerce websites.

Pros

  • You can get your products across to customers round the clock.

  • There is no cost involved in establishing a physical company setup.

  • You can sell both products that are your own and those of other retailers.

  • You can reach out to customers in any geographic location and thus increase the customer base.

Cons

  • There is very less possibility of the customer interacting with the company personnel face to face when he wants to know about a product or service.

  • This website is prone to attacks by hackers, putting the payment gateway at stake if appropriate safety measures are not taken.

  • If your website crashes for some reason, you are less likely to be able to make your offerings available through any other source.

To conclude, if you have a small-scale business with always the same offerings for all customers, a static website is the best choice. On the other hand, if you would like to display customized content, a dynamic website is a better idea. Finally, if you have a wide range of offerings and want a lot of customers with minimum overhead costs, you might want to give a thought to having an e-commerce website for your business.

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