Social Media Tips That Will Boost Your ECommerce Business In 2021

Social media has become an integral part of people’s life. Social media is reaching in every walk of life of the people. Business is no exception. Business fall short without having a great social media presence. To have a better audience reach for your business, you should have the finest social media strategies and also to keep up with the latest trends and needs of the market.

Tips To Boost Your Business In 2021

# 1. Establish Your Goals:

Launching a social media campaign without clarity in your business goals will make you fall before taking a step. To ensure a successful social media marketing, you must define your business goals clearly. While establishing social media marketing strategy, make sure you make them specific, precise, feasible and measurable.

# 2. Know Your Customers:

First and the foremost important thing in business is to know the customers, their likes, tastes and preferences. Your marketing strategy should help to boost your conversion rate, by targeting new customers and to retain the old ones.

# 3. Facebook Analytics:

The Facebook analytics tool provides you with deep insights that you need to know your customers. Doing so, will help to explore how your users want to engage with your website pages. You can attract the visitors to your site with several deals and offers.

# 4. Upload Videos On YouTube:

Video marketing is a great way to promote your business and youtube is one such channel . promoting your business via youtube is an effective way to help potential customers connect with your business . You can also add videos to your blog posts , which increases the seo quality.

# 5. Connecting On Instagram:

Instagram is the third most popular platform. It has a different posting format like permanent images , short lived stories and more.

  • Promote your sales and deals with hashtags 
  • Run contests with a free or discounted product

# 6. Pinterest:

If you are dealing with women related product than Pinterest is a powerful tool for your e-commerce store. Pinterest focuses more on sharing photos .the fact that your photos can link back to your website creates an opportunity to promote your business and drive more traffic to your site .

# 7. Social Media Advertising:

Social media advertising is highly influential for online store. Make sure that your advertisement matches with the content . Advertisement attracts more followers to your account, which helps to build community and loyalty around your business. First find what trend is in vogue, accordingly you can allot your budget.

# 8. Direct E-mailing:

Though digital media is dominating in today’s world ,sending postcard, flyers, letters can still be a very effective way to promote your  business to nearby customers .The benefit is that if you get it right, promoting your business through the mail can help you get new customers with a very repeatable process.

# 9. Run E-mail Marketing Campaigns:

77 % of the people prefer to get promotional messages via e-mail. E-mail is a popular channel for consumers. And business alike people like to stay informed. They constantly check their e-mails. E-mail marketing platform offers flexibility, creativity and most importantly ease of use.

# 10. Employee as a Source:

Proper treatment of your employees will naturally turn them into advocates for your business. Hold brain storm sessions, host fire side chats, get them involved in local events; run family and friends promotion value them and they will value the business they work for.

Conclusion:

Implementing the strategies in this post is sure to pay off especially if you regularly review and revise your strategy. You should make your customers your priority. Figure out which of the above listed social marketing tips can work best for your business.

New Year’s Resolutions For ECommerce Business Owners

With the year coming to a close, it’s the time once again when everyone is thinking about their resolutions for the new year . ECommerce store owners are looking to improve their existing store/business one step ahead. With lack of proper actionable goals, eCommerce owners are held back in achieving measurable results . taking the advantage of new year, may help you push your business in the right direction.

Top New Year Resolutions For ECommerce Owners

# 1. Improvisation Of Your Mobile Site:

To get ahead of the competition, you have to come up in mobile search as much as possible.  Mobile searches are high when compare to desktop searches, which is one reason why the online retailers has to improve their mobile experience if they want to compete online.

# 2 . New Marketing Strategies:

When your e-commerce store has expanded over the years, sometimes you may find it difficult to maintain the level of marketing once you had. New marketing strategies helps you in maintaining the market needs and requirements; such as emailing, posting to twitter, selling on Instagram, advertising on Facebook. All these tedious task need your focus and also to achieve better and bigger things new marketing strategies are a must.

#3. Increase traffic to your store:

Every ECommerce store wants to increase the traffic their website gets. Increased traffic means increased sales. By analyzing on what type of people  are visiting your website will help you to increase traffic to your site. For instance knowing about the age, gender and their interest will helps you to know about the quality of traffic your website gets. If necessary can make  required changes in your content, as to attract more customers.

# 4. New Content:

Content marketing strategies play an important role in attracting the visitors on your site and then converting them into your customer. This year take the time to improve your content and try to build a niche. New content will provide new and repeat customers, it will improve your brand awareness and better customer engagement.

# 5. Customer’s Reviews:

A consumer review survey found that 9/10 customers buy products after going through the customer reviews. 90% of the consumers read the review online before visiting a business.  It effects their buying decision process. Not only positive reviews but negative reviews also are very important. They help us to find out our drawbacks and working and improving on the same.

#  6. Start a Customer Loyalty Program:

A customer loyalty program is a great way to make your customer to stick around and make your e -commerce site even more profitable. You can also strengthen loyalty by targeting your customers who are already purchasing from your site. Send personalized email and give them VIP treatment with product line exclusive sales.

Conclusion:

Trends are ever changing, eCommerce business is no exception. Keeping up with business trends is another difficulty. The digital marketing is continuously changing. This makes much harder for the retailers to develop an eCommerce marketing strategy that will be effective for a long time . I hope the above points make your eCommerce shopping season successful in this year. We wish you all a best of luck and a very happy new year.