As a B2B Marketer, it is imperative that your presence is felt online. SEO strategies are always subject to change. This is due to a variety of factors like algorithm updates, change in user behaviour, new platforms and features, new industry findings etc.,
Here are 10 SEO best practices which would enable you to improve lead quality, build valuable relationships and gain brand exposure. Overall, looking at the data you could understand your target audience better.
Addressing your customer’s pain points is crucial in your content. In-order to direct your content, you need to think and understand your customer’s issues. Creating strategies, targeted blogs, industry news articles, webinars, product videos etc.,
2.Create High-Quality Landing Pages
How do you know that your landing page is of high quality? Look at how many people actually link to your pages and/or share them social media. If you have existing pages that generate links, replicate the strategy across all your website pages.
3.Take a Topical Approach to Keyword Research
The key is to focus on relevant topics instead of specific keywords. Learning more about the audience will help you device this.
4.Use natural language
Extensive thesaurus usage hampers understanding of the content to a large extent. Use words that are identifiable by voice recognition softwares.
Make sure your design is mobile friendly. Do keep in mind, font size, multimedia content, site structure and navigation, content load times and conversion optimization while designing your website.
6.Consider chatbots to your site
Chatbots take engagement to higher level with interactive conversations with your potential customers. By looking at the chat, you could understand your customer better and work on strategies based on the learnings.
7.Social Media Matters
Today, not being an active person/company on social media is a huge negative for your brand. You will want your brand to be there amongst 1000’s of other brands and talk about current issues, solutions to problemst etc., At a bare minimum, you should be sharing content to increase your visibility, support link acquisition and gain exposure in search.
Though video may be a highly influential to market your products, Infographics is the same , only that can be created faster. And the information is bang on, without a premise leading to the issues and solutions. High quality, visual information of a certain subject naturally supports and builds traffic in organic search. They also present the opportunity to be added in slide shares, blog posts and much more.
9.Optimize for Site Speed
With the introduction of AMP, Google has amplified its speed, especially in mobile devices. Slow page load times not only impacts the user experience and conversion, but also brings down rankings.
10.Keep up with change
Every industry evolves and change is constant. Keeping up with every change is crucial. Being seen is more important. Taking part in tradefairs, subscribing to industry newsletters, and keeping your clients updated with trends is very important to stay relevant.
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