Artificial Intelligence in e-Commerce Your online store has a competitive edge, when you let a computer take autonomous decisions using predictions derived from statistical models. 2019-20 will see a burst of AI crawling into different kinds of e-commerce platforms, at different levels. AI will power Product Discoverability, using a combination of classification techniques and evolving algorithms along with human intelligence. Relying on historical data, current trends and forecasts, AI will power retailers to make smarter pricing decisions for their products. With manufacturers updating their Content every few months, its imperative that the online platform content copes with all new information. Machine learning algorithms use speed and can work a huge scale over diverse attributes. Deep learning algorithms are also capable of identifying images that are incorrect. With the right content and taxonomy, AI enables you to match and compare it with competitors products. Using rule-based engine, this will evolve over time to handle the scale at which it would be required to. While the scalability and impact of AI is only expected to increase, it will help in building exceptional customer relationships, online experience, and boost sales.