As an online distributor to B2B industrial products, you will have a lot on your plate. starting with supply chain management, inventory, shipping and returns, product catalog, customer service strategy, and marketing.
So how do you focus on completing several important tasks at hand?
The solution is simple: By Outsourcing your Ecommerce product content.
Every product is unique. The requirement of every customer is different.
How do you stay relevant and engage your customers and answer their questions while they select the product in need?
Ans: Effective Product Content Solution.
Benefits of Outsourcing product content services
Product content may be one of the most tedious tasks for every online distributor to handle. It is the platform were the dealership was physical, the customer would produce technical details to the customer service executive to help him out with the product. In an online store, one can reach the customer service executive usually post the purchase is made. So, to answer the immediate concern of getting a specific product with the specified technical details, you need enriched product content. Outsourcing product content is the smart way to do this.
Enriched product content is usually provided by external entities. The content as the name suggests is enriched, normalized & optimized. Following industry standards, SEO friendly, the content is up to date and detailed. Details go a long way. Giving more technical attributes helps faster purchase decisions. Getting your product content enriched in-house, will not give your content that ‘X’ factor that will resonate with your customers.
360 degree approach
A simple screw can be used for different needs. For carpentry work. For lights and fittings. The list could go on. Suggesting the areas where the product could be found useful, helps customers in understanding and thinking beyond their current needs. This point-of-view usually comes to play when an external entity does your product content.
Writing product descriptions is considered a short-term and seasonal task because this only comes up when there are additional items in the inventory or sometimes writing content for the first time even. Having a fixed investment in-house to cater to this is not cost-effective. Outsourcing product content also helps you in focussing investment on other important areas that will need in-house resource time.
Product Content Services are usually both SEO friendly and consumer friendly. Altius Technologies is dedicated to writing content that will bring your products high on the search terms. The content about the product itself is very precise and detailed. Having 17+years in catalog, the company has a rich database they bank upon to get valid information for B2B industrial products.
Still thinking of doing Product Content Enrichment, in-house?