Search Engine Optimization
Drive Traffic and Increase conversion by optimizing your eCommerce website
People use their mobile phones, tabs or their laptops to search for information about anything that comes in their mind. Needless to say, they use search as one of the important attributes to find more information about their product and make a purchase.
There are so many e-commerce stores that your prospective customer is already dealing with and have no motivation to change over to you because they are all set with the existing vendor and they always keep thing “Why rock the boat”. However, SEO is a great way to get in front of the people who are not even thinking about a change or the ones who want to purchase but do not know where to go to.
Search is an expression of interest of a customer when they want to make a purchase. Psychologically, they perceive that the companies that appear on top of the search results are the ones who are good and they also click those site in order to save time. They go to the subsequent searches only when they feel that the first few websites have not given them enough information.
So, it goes without saying that "every online purchase starts with a search"
Altius has a time tested methodology of optimizing 10s of 1000s of e-commerce stores pages and adopting the right white hat techniques to ensure that your pages do not get blacklisted by the search engines. We begin with on-page optimization and go on to finding the right sets of pages to do off-page optimization to get the right quality of backlinks to your website and drive good traffic.