In today's digital era where there are multiple digital touchpoints for a customer, it is very critical that all touchpoints provide not only complete but also consistent information of the company's products. In addition, all enterprise systems within the company like CRM/ERP etc.
that address customer's needs indirectly also need to have consistent information. PIM Software or Product Information Management Software like inRiver PIM makes such a scenario a practical reality. inRiver is one of the best PIM software available in the market. It is listed in Forrester Wave's report on PIM solutions in 2016 as a "strong performer". inRiver approaches modeling of a product from the perspective of marketing. inRiver boasts of usable and intuitive UI tools. inRiver is now available in the SaaS model also. inRiver provides the customer with one of the fastest PIM implementation options available in the market.