Within the next few weeks, Akeneo PIM Summit will be held for the third time in Paris.

With B2C marketplaces setting a benchmark for seamless shopping online, B2B e-stores are in the journey of picking up a thing or two from their B2C counterparts.

All businesses work under the pretext of profit maximization. Today with the abundant availability of data across industries, companies prefer to base their marketing strategies on the data collected.