Best free SEO tools you should be using to improve your E-store

A good tool to do the task saves time and the work done will be effective and efficient. Every thing starts with right tools. If it is available free, then what more you need. The best free SEO tools you can use to rank higher in search engine result page [ SERP ]

The following tools are fast free and easy to use.

#1. Google Page Speed:

Once you enter a URL, this tool will test the loading time and performance for desktop and for mobile. it also suggest tips for improvement. the mobile performance can be known through a user experience score, grading areas etc..

#2. Google Analytics:

Google Analytics is a web analytics service offered by google that tracks and reports website traffic. this helps to get a deeper understanding of your customers. this tool surfaces many keyword insights as to which term people use to land on your pages.

#3. Google Search Console + Bing Webmaster Tools:

Google Search Console is a free service offered by google that helps you monitor, maintain and any difficulty if your site is facing ? GSC helps you understand and improve how google sees your site

Bing web master tool is a free service of Bing search engine. it allows web masters to add their websites from a single account. it gives you a snapshot of information about each site.

#4. Keyword Tool:

There are hundreds of keyword ideas based on a single keyword. Once you enter a key word , the keyword tool provides a huge list of long tail keyword opportunities and common questions asked.

#5. Moz Local Listing:

Moz local gives you the tools for complete listing management across the web. Take control of your local SEO with powerful references accuracy , checks review management , publishing tools, integration with google and Facebook and more.

#6. Moz Link Explorer:

This tool gives a complete and clear picture of your website pages and links. It also gives an insight into your website’s authority and ranking. Link explorer measures your back links most valuable pages, linking domains etc. , this helps you to build high quality links to better compete and thrive online.

#7. SERP Simulator:

This tool will show how your web pages will look in google search. And so the appearance of your meta title and description can be known through this tool, before you publish your web page. it works for both desktop and mobile and also checks with any issues and instantly fixes the same.

#8. Link Miner:

This is an important tool to find broken links on any web page. It helps to rebuild the broken link and creating opportunities. its a single chrome extension that checks the http status of all links on the current page. You can easily find the broken link here as highlights.

#9. Google Trends:

Google Trends is a search trend feature that shows how frequently a given search term entered into googles search engine relative to sites total search volume over a given period of time. this tool uncovers the seasonal variations in search popularity amongst other things.

#10. Google Business Review Link Generator:

The google review link generator gives you a one stop link , you can send to your customers for them to easily leave a review for your business On google. Customer reviews are important for local SEO purposes. this tool helps you to generate, manage and monitor the customers review for your business.

Conclusion:

There are hundreds of free SEO tools, putting together all is a hard task. The above mentioned ones are valuable and you can use via the web within minutes to get amazing insights.

 Even more tools are available. If interested you can look into the following

  • 100 best SEO tools and resources
  • SEO and marketing tools
  • the complete beginners guide to SEO

  

 

2021 Vision eCommerce Trends To Expect In The New Year

The dynamic world has made the eCommerce business both scary and exciting. Changes either help us to grow or face new challenges that we are not able to sustain.  This business is still expanding bigger and brighter than before. This content will give you a sneak peak of the eCommerce growth in 2020 and beyond.

#1. Global eCommerce Sales:

The market share of eCommerce business is 17.5% of the total global retail sales. Studies state that eCommerce sales will reach a new high by 2021. It is going to grow approximately up to 265%, from $1.3 trillion in 2014 to $4.9 trillion in 2021. eCommerce business has more opportunity for growth in future. This shows that traditional business should embrace online business trends along with their offline business.  

#2. Prevalence of Omni Channel:

Omni channel shopping means to know what, where, when, why, and how people are purchasing the products you sell on a particular channel. Multi channel shopping is on the works for instance, people search for the product online but then buy in-store directly. Knowing your customers taste and preferences will help you to promote your product. Make sure that you adapt click and collect strategy, where shoppers can purchase online and pick it up in a store close to them.

#3. Shopping through Social Media:

Instagram, twitter, Pinterest, Facebook and YouTube are the social media channels which provide shopping facilities just a button away. social media allows businesses to enable product tags in their posts. when people tap to view a product, they usually see the product image, product description, price and a link where they can purchase the product. Social media is a tool for hassle free communication.

#4. Cross Border Shopping:

Study shows that 57% of online shoppers have made online purchases from an overseas retailer in the last six months. Shoppers are looking for products online outside their home country. Growing eCommerce trend is going global. Make sure that you invest in infrastructure and technology which will help your eCommerce business to adapt to overseas buyers.

#5. B2B eCommerce:

B2B eCommerce is the online selling and marketing of products from one business to another. The target audience of b2b company is not a consumer, but another company. So these companies require a unique approach of marketing and branding their products. B2B buyers usually need to go through various steps including sales representative interaction, negotiations and approvals before they can make a successful purchase.

#6. Mobile Shopping:

With their mobile devices shoppers can now browse, research and purchase products whenever and whatever they want. more than 50% of all internet traffic is from mobile devices. google has also shifted its algorithm towards mobile users. The websites that perform best on the mobile will be ranked accordingly. websites which do not accommodate mobile users, will have low readability and slow page loading speeds. To optimize your site, Google provides you with few tools to check if your website accommodates mobile users.

#7. Voice Commerce:

Voice operating assistants like Alexa, Siri or Google voice console are going to be the buzz in the new year. A very recent trend to the eCommerce world is the rise of voice technology. It has led to new ways on how people interact with brands through voice activated online browsing. As soon as the device has input, it will detect the language in which the query has been asked. The keywords in the query will be captured and answered accordingly. Voice commerce are faster, easier and time saver.

#8. New Payment Modes:

Flexible payment  mode has become the priority of online business this year. Popular payment services such as Google pay, PayPal, Google wallet, PhonePe and more have significantly helped to increase the conversion ratio. This digital mode of payment allows the customer a frictionless shopping experience. In fact 70% of people expect that digital payments will overtake cash and cards by 2030. The more convenience you provide in payment, the more and better results you reap.

Conclusion:

The competition online is already stiff and it is only going to get tougher in the coming years. So arm your website with new trends for eCommerce to help you get ready with the changes of the coming years and elevate your eCommerce business in 2021 into a new height.

Test Automation

Getting Started with Test Automation

Test Automation

In the world of software there are two ways of testing – Manual and Automation. Generally, a lot of testing can be done manually. Some manual testing is like discovery testing, usability testing, regression testing, functional testing, and so on. However, when the testing has to be repeated multiple times, then manual testing is shifted to automation. Needless to say, automation testing saves time and efforts.

Test automation can be defined as the process of running the test automatically, managing test data, and utilizing results to improve the software quality. Testing is a quality assurance (QA) method. This ensures that the software data is tested regularly to achieve improved results every time. The entire software production team from business analysts to developers are involved in the process of software testing.

Each time an error occurs while testing, it is the duty of the developer to rectify the error and retest the software. This way every time a new version of the software is released.  To ensure that the newer version of the software does not hamper the original work features, continuous testing has to be carried out. Testing is a cyclic process meant to improvise software quality. In this continuous process, in order to not miss out on any bugs or errors automation testing is preferred over manual testing.

However, there are some critical points that one must keep in mind while transitioning from manual to automated testing. Here are some tips to get started with test automation.

Tips to get started with test automation

  1. Not all tests can be automated. Even the tests that can be tested automatically, need manual handling at times. This means test automation cannot be done 100%.
  2. Set realistic goals. Writing smaller test cases can provide better test coverage.
  3. Test cases must be labeled well so that teams have the clarity of what needs to be automated.
  4. Automation can help to explore newer areas of the application.
  5. The scope of automation can be decided during the ideation process.
  6. Select the right tools for automation. This depends on the nature of the software (for example, web-based or mobile-based), the experience of the programmer, and whether the available automation tools are open source or not.

While transitioning from manual to automated testing one must be able to answer two questions:

1. What to automate?

2. How to automate?

While answering the first question, one must figure out the type of testing ranging from regression tests, smoke tests, and so on; and whether the software has a technical or business objective. Next comes answering the second question. This includes factors like the testing process, understanding the pros and cons of manual and automation testing, and determining the end-user preferences using the power of analytics. Having the clarity of the above-mentioned aspects helps automation testing cover the right interfaces and optimizes the performance of the software on the right user platforms.

Automation testing is of great help for software developers. By moving to automation testing, the ever-reducing deadlines of software releases can be met. In order to achieve better quality software versions, one must be able to create a balance between automation testing and manual testing.

Mobile App Development

Top 10 Tips for Mobile App Development (Android & iOS)

Mobile App Development

Mobile app development is a rapidly growing field wherein people from across varied industries and professions are creating different types of mobile applications on a daily basis. To survive in such a competitive and demanding world, one must be able to create a unique mobile application that serves its original purpose and stays updated with the changing market scenario.

Mobile app development can be extremely challenging. Smartphones keep upgrading their versions very often, which makes it even more difficult for app developers to maintain their pace. By the time an app developer develops an app, there are likely chances that the mobile version might change. Mobile app development requires a vision to understand what the users really need. If the app is able to fulfill the need, then it can survive for a longer time.

Mobile is extensively used for communication worldwide and if done right then mobile app can be helpful to a larger audience for a longer time. No matter if you are an experienced developer or a newbie in the field, here are few tips that you must consider while developing a mobile application.

1. Study the Market – Before you start to ideate over developing a mobile application take some time to study the market. Also, understand the needs of users. This is the initial part of creating a mobile app strategy which will later include factors like user interface, languages, regions, and so on. Know the latest trends of the market so that your application stands out from the rest. Today’s latest trends include Augmented Reality app development, Unity game development, etc.

2. Ensure Right Platforms and Features – This aspect comes once you understand your users. Decide over a suitable platform and apt features keeping in mind the likes and dislikes of your users. Focus more on the UI and UX, so that users enjoy using your app for a longer time. The app features must be user-friendly and appealing in appearance.

3. Make your App ASO and SEO Friendly – The app name must be creative, unique, and appealing to the users. It must attract the users, and compel them to install, use and talk about it. Once you have decided on the name for your app, try to make it ASO (App Store Optimization) and SEO (Search Engine Optimization) friendly. This means including certain keywords in your app name to make it easier to locate in search engines and app stores.

4. Pricing your Mobile App Correctly – Pricing is an aspect that will decide whether or not people will use the app. It starts from deciding whether the app must be free to use, or should the user pay some amount. If the pricing is too high, then not many users may use it. If the pricing is too low, then the developer will lose out on any possible profit.

5. Optimize your App – If you are a developer, you would not want your app to be too heavy and occupy a major space in the user’s mobile. Developers must keep the app as light as possible by avoiding using unnecessary objects and variables. Apps that are higher in size tend to perform slowly, which is not very appealing to the users.

6. Offline or Online – Smartphone users often struggle to find a stable internet connection. Keeping this point in mind, developers must consider whether their app should be available to users through constant internet connectivity or can be used offline as well. Very often, if users find that the app does not function well under weak internet connection, then they might not use it. Offline apps are hence more popular.

7. Keep the App Simple – Although revenue is important, keep the app as simple and hassle-free as possible. Check the number of ads that follow your app, since users do not like a lot of ads and banners coming in the way of their usage. Also, make sure that most of the age-groups can use your app.

8. Study your Competitors – In order to understand how you can generate more money from the app that you develop, you must study similar apps present in the market. You can analyze the performance of those competitor apps and learn from them. With the help of a careful study of the app features and business model, you can successfully position your app in the market.

9. Have the Right Updates – Offering the right update means offering the right content at the right time. Developers must figure out the exact time when the app updates must roll out. While too many updates might be irritating to the user, too few updates will make the app outdated. The balance must be rightly maintained.

10. Reviews and Feedbacks – No app can be perfect in its first version. Once the app is released take some time out to read and study your app reviews and understand your customers’ feedback. Do not be overwhelmed with positive as well as negative comments. Connect with your users regularly and try to rectify the errors in the app.

Developing an application starts from an idea and the urge to fulfill a need. Once the development starts, one must ensure that everything from user acquisition to retention is covered. Follow these tips to develop a successful mobile application.

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ui/ux design

Why Collaboration is Needed in Designing?

When it comes to User experience (UX), designing can be a critical process, as it takes a lot of imagination and creativity on one’s cards. In such a situation, every designer can face certain designing related challenges. Hence, working in collaboration with other designers can save you some time and effort. Collaboration allows you to interact with other designers and learn from their challenges.

User experience can be enhanced only by observing, understanding, collaborating and communicating. Collaborating with other designers in the designing process can generate better ideas for development. In addition, one must also collaborate and communicate with other teams as well. Let us look at why collaborating is such an important point for designers to consider.

1. Enables Product Thinking

When the UI/UX designers begin to design a user interface, the user requirements must be kept in mind. To solve the pain points of users, should be the key business goals. It is important that the designs are user-friendly and interactive so that customers can easily learn to use the interface and enjoy using it.

Working in collaboration with other designers helps to understand the pain points, needs, and ways to solve them. This puts the designer in a better position to enable seamless transition of deliveries.

2. Develops Understanding of Team Functionality

In order to complete and deliver a project successfully, all the teams have to contribute their fullest. The combined efforts of design, research, development, sales, and project management teams help deliver the best output in the least time. All the teams must collaborate and communicate with each other in order to execute the functions efficiently.

Working with other teams helps the designers understand the team’s functioning, and how they can work together to be more productive.

3. Helps Coping with Challenges

Designers tend to face numerous challenges and stress to deliver their best every time they are assigned a project. In order to help them unveil their true potential and work capability, designers must be respected and given equal opportunity at work. Hence, by creating a healthy collaborative work environment, we can offer the right capabilities to our designers.

Designers can take initiative and lead their design deliverables confidently. This will enhance the trust of the designers with the team and reduce fear and hesitation.

4. Improves Communication Skills

Team collaborations help to increase communication skills and other personality skills. Interacting with other team members gives clarity to thoughts and views and increases the idea generation process. Decision-making process is fastened and there is scope for constructive criticism.

5. Helps Employees to Stay intact with Company’s Vision

All the people working on the same project, work with the same vision in mind. The end result hence remains the same irrespective of individual roles and responsibilities. Efficient collaboration can help the team achieve revenue goals.

Efficient collaboration helps designers to build relationships with other designers and team members. It is a great opportunity of learning and growing; a large scope for knowledge sharing, as generally projects belong to different industries and domains. Since team contribution offers bigger results than individual contribution, collaborating is always beneficial. Healthy peer interactions, discussions, and relationship management leads to a better work culture and enhanced employee productivity.

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Use Agile Testing to Accelerate Your Software Release Cycles

Customer satisfaction is one aspect that is very difficult for business to meet consistently. It requires faster delivery time of products and services in order to ensure that the customers always get what they demand for. Being able to meet your customers’ demands is a means to measure the success of your business.

The traditional Software Development Lifecycle (SDLC) uses waterfall methods for testing and achieving faster quality and delivery time. However, with advancement in technology, the accuracy of the waterfall method is falling short. This is where the agile testing comes into play. In agile testing, development and testing can take place simultaneously instead of conducting it in phases.

Agile testing takes care of the requirements of end customers and testing teams. This way the customer requirements can be easily met. Instead of testing the codes after development, agile methodology conducts testing early and frequently. In addition to using agile methodology for accelerating your software release cycles, companies need to follow certain strategies for faster delivery time.

Companies often use agile testing methodology without taking care of their IT environments, workflows, culture, or architecture. This is a wrong way to go about. Faster software release cycles require better collaboration, flexibility, and transparency among the development and testing teams. The IT environment and workflows must be managed well so that teams get the right feedback and save valuable time in managing the testing methods.

Another means of saving the testing time is to automate the testing process. This way the long codes can be easily checked for mistakes and integrated with the expected outcomes. Automation prevents code defects and regressions. Automated testing helps reduce costs, compress long regression cycles and accelerate release time. Since the cost changes constantly, automated testing offers regulated feedback.

Companies face a challenge of reduced ROI due to high cost of maintenance of automated testing. The solution is to modify the automation architecture. Some companies have adopted a method to break down the large code into smaller pieces on which the teams start to work. This allows the team to properly define and maintain the interfaces.

Agile testing methodology may faster the delivery time of software release cycles; however, it comes with its own challenges and opportunities. In addition to agile testing, companies must also take care of their organizational structure, vision alignment, and team communication. Provided the company knows its end deliveries, the agile testing method can be of great help in meeting customer demands.

resised

What is the Difference between UI and UX Design?

Several companies look for talented resources that possess both UI and UX design skills. The major reason is that having both the skills proves to be an attractive combo for the employer. Although having both UI and UX design skills may prove to be beneficial, there are certain unique differences between the two. In this blog, we will understand the differences between UI and UX Design.

1. Focus Areas

UI stands for User Interface, which is a series of specific assets users interact with in order to experience a product or service. For example: screen, pages, and other visual design elements such as colors and typography, button, icons, etc.

UX stands for User experience which deals with the interaction and experience users have with a company’s internal products and services. Based on a user’s experience, the interaction patterns can be modified and made better.

Both these terminologies may seem to be similar, but they are not. While a good UI design helps to attract users, a good UX design helps to sell the products or services. While UI caters to only interfaces, UX designing caters to products and services in addition to interfaces.

2. Responsibilities

UI designers are responsible for creating an attractive product appearance which results in branding and graphic development, customer analysis, and creating user guides or storylines. They work on developing UI prototypes and implementing it.

The UX designer is responsible for content strategy, customer analysis, and product strategy. They work on prototyping, testing, development and planning of overall user experience for company’s products and services.

3. Colors in Use

This is a unique difference between both the designers. UI designers tend to design the prototypes in full color. On the other hand, UX designers use only three colors in the prototype design – Black, White, and Gray.

This difference can be prominently seen in their designing styles specially in the usage of assets like icons, buttons, pages, images, drop down lists, text fields, checkboxes, etc.

4. Tools

The functioning of the two roles differ because of the different tools used by the UI and UX designers.

For UI designers, designing images is of utmost importance. They tend to use the best tools for creating images such as, Flinto and Principle. Both these tools offer the ability to sketch, which comes handy for developing images.

UX Designers look for tools that help them modify and improvise user experience from time to time. This means, they must be able to test and preview projects from time to time. Mockplus is one such prototyping tool that is helpful during the testing process.

Both the roles may be distinct, but they complement each other. However, it is important to understand the differences between the two roles in order to use them wisely. In conclusion, let us summarize all the differences.


UI Designer UX Designer
Takes care of how things look Takes care of how things work
UI elements include icons, drop down lists, text fields, buttons, and more. UX elements include visual design, usability, interactive patterns, and more
Uses full colors for prototyping Uses White, Black, and Gray colors for prototyping
Focuses on Emotions Management Focuses on Goal Management
Manages branding and graphic development Manages content and product strategy

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Automated Text Classification Using Machine Learning

The world is digital more than it was a year ago, with Covid-19 pushing most human activities online. There is a huge surge in the demand for information online. Web pages, email, science journals, e- books, social media websites, news feeds provide a lot of data. In order to sort the data into information and make sure that it reaches the target audience fast is what text classification is all about.

According to IBM, 80 % of all information is unstructured and companies have hard time extracting required information from textual data with analyzing, understanding, organizing and sorting taking a lot of time.

As the CEO and President of Amazon, said in his annual shareholder’s letter, over the past decades that computers have broadly automated tasks that programmers could describe with clear rules and algorithms. Modern machine learning techniques make it easier to do the tasks for which tracing the precise rules is much harder. –   Jeff Bezos

This is where auto-classification comes in, as the name implies it is classification of text into categories. Tasks are automated using machine learning making the whole process super-fast and efficient. Artificial Intelligence applies machine learning, deep learning and other techniques that make tasks faster. AI has enabled IoT that uses technology to make smart Televisions to Flasks.

Reasons for Leveraging Text Classification with Machine Learning

Speed   Automating the process of analyzing and organizing data which is in the form of    text results in much faster and efficient results. Reading and restructuring each    text is time consuming for the human mind’s.Machine learning enables analyzing       millions of texts at a fraction of cost.
Real-Time Analysis  Companies could use real – time analysis for critical situations to take immediate  action. Text classifiers with machine learning can make accurate predictions in real time that can be used to make decisions right away.
Accurate Results  Machine learning with text classifications outputs accurate results consistently. Humans make errors due to fatigue, boredom and distractions that are overcome by text classifications.

Applications of Text Classification

Emotion Analysis

It involves an automated process of scanning texts for positive, negative or neutral emotions. It is also called sentimental analysis. Emotion Analysis covers a range of applications like product analytics, brand monitoring, customer support, market research, workforce analytics, and much more.

Topic Labeling  

The topic is studied carefully for clubbed for related subjects. It involves rearranging of data according to the related topic, for ex: sorting out the latest news of the hours, organizing customer reviews by its topic or clubbing together 

Language Detection

Language detection is an important element of text classification; it is the process of classifying text according to its language. These text classifiers are used for routing purposes (e.g. route the related customers to according to the services they are looking for).

Purpose Detection

Text classifiers are used for detecting the purpose of customers from their conversations like phone calls, email, chat and social media posts that is used to promoted customized products or for product analytics

For example, the following classifier was trained for detecting the intent from replies in customer’s chats. The classifier tags the customers as InterestedNot InterestedUnsubscribeWrong PersonEmail Bounce, and Auto Responder etc.

This technology is used in applications such as:

  • Social media monitoring
  • Brand monitoring
  • Customer service
  • Voice of customer

Resources for Text Classification

Datasets 

Dataset to provide examples for training the classifier – We need training data that will guide your text classifier. An efficient classifier depends on the right data that best represents the outcome that you are looking for. Gathering the right data is the key. E.g.: you want to predict the intent from particular data sets like chats on social media, you need to identify and gather such data exchanges that represent different intents so as to predict the outcome. If you feed your algorithm with another type of data, it is not going to give the desired result.

Training data can be found internally and externally. Internal data generated from apps and tools that we use everyday such as CRM, chat apps, help desk software, survey tools etc. External data include data available publicly on the internet, on social media sites or public data sets. 

Some publicly available datasets that you can use for building text classifier 

Reuter’s news dataset

It contains 21,578 news articles from Reuters labeled with 135 categories with varied topic, such as Politics, Economics, Sports, and Business

20 Newsgroups: It is a popular, widely accessed dataset that consists of 20,000 documents across 20 different topics.

Datasets for Sentiment Analysis 

Amazon Product Reviews: A well-known dataset that contains around 143 million reviews and star ratings (1 to 5 stars) spanning from May 1996 – July 2014. 

IMDB reviews: It is much smaller dataset with 25,000 movie reviews labeled as positive and negative from the Internet Movie Database (IMDB)

Twitter Airline Sentiment: With around 15,000 tweets about airlines that is labeled as 

Labeled as positive, neutral, and negative, this dataset is very handy

Other Popular Datasets

Spambase: This dataset consists of 4,601 emails labeled as spam and not spam

SMS Spam Collection: spam detection dataset that consists of 5,574 SMS messages tagged as spam or legitimate.

Hate speech and offensive language: Dataset with 24,802 labeled tweets organized into three categories: clean, hate speech, and offensive language.

Tools

A tool for generating and consuming the classifier- Once the classification categories are defined, the labeled data is fed into the machine learning algorithm and it is called supervised classification. The algorithm is set up to take on the labeled dataset, making sure that it generates the desired output. Example of supervised classification is spam filtering where the incoming email is automatically categorized based on its content. Other examples are Emotion Analysis, Topic Labeling, Purpose Detection, Identifying emergency situations by analyzing online information etc.

Some of the resources used in the different phases of the process, that is transforming texts into vectors, training machine learning algorithms and using the model to make predictions are: 

Open Source libraries 

Open source libraries are available for developers interested in applying text classification. Python, Java, and R offer a wide selection of machine learning libraries that are actively developed with a diverse set of features, performance, and capabilities.

SaaS APIs for Text Classification

Software as a Service (SaaS) for text classification is for people without any knowledge in machine language. SaaS don’t require machine learning experience and even people who don’t know how to code can use and experience the power of text classifiers. Some of the SaaS solutions and APIs for text classification include:

  • MonkeyLearn
  • Google Cloud NLP
  • IBM Watson
  • Lexalytics
  • MeaningCloud
  • Amazon Comprehend
  • Aylien

Supervised Classification

Supervised Classification is where the computer imitates human actions. The classifier has to be trained to identify emergency situations with accuracy from millions of text lines which could be from email text or online conversations. 

It uses functions, sampling techniques and methods like building a stack of multiple classifiers in a step by step result oriented process. Algorithms are given a set of data called the train data which generate AI models that are given untagged data that are automatically classified. 

Unsupervised Text Classification

Unsupervised classification does not depend on external information for the process. The algorithms are formulated to discover natural structure in data. Natural structure is not what we think of as logical division. Similar patterns and structures data points are identified and grouped into clusters by the algorithms. Data is classified based on the clusters formed. An example is Google search. Here the algorithm makes clusters based on the search sequence that the user requests and outputs them as results to the user.

Every data point is embedded into the hyperspace. The data exploration helps to find similar data points based on textual similarity. Similar data points form a cluster of nearest neighbors. Unsupervised classification enables generating quality insights from textual data and is language agnostic since it is customizable as no tagging is required and can operate on any textual data without the need of training and tagging it.

Custom Text Classification 

A lot of the time, the biggest barrier to Machine learning is the unavailability of a data-set. Businesses and individuals are looking to apply AI for categorizing data but the necessity of a data-set is giving rise to a situation similar to a chicken-egg problem. That is where Custom text classification comes in; it is one of the best ways to build your own text classifier without any data set. 

Altius has come up with unique methods for text classification using algorithm structures that are able to identify customer emotions on a large dataset and come up with new categories or dataset. This allows for the algorithm to create its own data set which is used to work against the data clusters. This training methodology is used in multiple neural network algorithms to get better results from different datasets. It brings down the cost and time takes to build a text classification model, since no training data is needed.

Mobile App Development

Get A Mobile App in 10 days

With the right tools and guidance, Mobile App Development is a piece of cake, whether it’s for amateurs or professionals for personal or business needs. Have a working app in more than a week’s time, by following the steps below:

Day 1: Looking for problems that your app can solve

Your app should have value in day to day life, making people’s tasks easier.  For example the most popular app is the Covid-19 app that has become an essential nowadays and there is room for the same kinds of apps with different functionalities. Coming up with innovative app ideas that users can implement in their day to day lives is the key to getting started, keeping in mind about your target audience.

Day 2: Get your plan on paper using wireframe

 Create a rough sketch on how your app screen needs to be, with all the graphical features and options that you have imagined. This gives clarity on how your app needs to be designed.  It helps to get a flow and to keep check on the developments in the designing phase.

Day 3: Choosing the Development Environment

The environment is where you do all your coding for the app. It is called the ‘Integrated development Environment’, IDE.  Mobile App Development require downloading of Android Studio and Java and Android SDK which is fairly easy to begin with clear user instructions available online.

Day 4: Keeping a day to get around Java would help

Get familiar with the basics of programming like variables, classes and conditional statements. There are numerous java basic tutorials online that can help the reader to catch up.

Day 5: Getting your Images

Figuring out the appropriate images and gathering them would be the next step. Free Image editing tools like Adobe and Illustrator would be best choices to edit images.

Day 6: Using Android Designer to create your layout

This tool allows you to drag and drop the frames or widgets to the pages. Let’s keep the app as simple as possible with one or two pages. Start a new project in the Android Studio; select File-> New->New Project. You need to follow the steps leading to selecting ‘Empty Activity’. This will launch the designer mode of the Android studio.

Day 7: Writing the Java Code

Knowing the basics of java will come in handy in this step. Catching up with java resources online like ‘Build an Android App’ is recommended.  Here you will get a clear way of going around with operations, variables and button clicks.  A debug APK or AVD (Android Virtual Device) Manager is needed to test the code.

Day 8: Make sure the functionalities are working

Look for codes to make the Text Boxes, Buttons, animations work. Google on the internet with keywords ‘Android Studio Play MP3 on click” to get the corresponding code. Make sure you get all your functionalities running this day.

Day 9: Testing

Your app is ready with all the required elements. Even though it is an amateur representation, it is worth testing it thoroughly, maybe your close friends and family can help you with this.

Day 10: Publish your app

Create a new APK that users will download to use your app. Go to this link ‘Sign your app’. This ensures that only you can update your mobile application. Use this link to ‘ Build and run your app’ which lets you publish your app.

images-important

How can you increase your B2B eCommerce sales by using the right images?

A picture speaks a thousand words!!!

After providing the products with the right amount of data, it is also important that the right product images are uploaded to your product page. Your customers want as much information as possible within a few clicks or within a few seconds.

Your visitors do not have the patience or the time and will leave if they don’t find the right information. It is also proven that some people like images, some people like data sheets, some people like technical specifications.

We have to look at the entire process of giving the right kind of data to our buyers.

Look at it from an example of a department store.

The kind of support that the customers got earlier reduced constantly.

There used to be a helper per bay which reduced to a helper per aisle, per floor and it has now moved to a low touch model of having no people.

The stores have a human-machine interface where people go to the aisle which is guided by retail signage.

They select the products in the cart, pay the money and walk out.

However, in an online store, with the aisle by the mile model, your data is your sales representative.

Giving the right information about the product is very important because the aisle concept is dead in an online model. Buyers cannot find products on their own because they only see one home page and they have to search.

You have to ensure that you make your product findable.

This is important because there is no point having the product on the website if people cannot find it.

The right images also need to be there because of a low touch purchase model where the feeling of uncertainty post-purchase will be high. When you make your website very flexible because of the richness of the site, even a robot can even pick up and place the order.