Things you need to do after launching your eCommerce website

The real work begins after launching e-commerce website. Many businesses launch their website, but very few succeed. Once the site is set up there are several other things which should be ensured, so that it is ready for the users.

Things you should do after launching an eCommerce website

#1. Be ready with Product Feeds:

Once the website is launched, now its time for the world to know about it. Here comes the product data feed. Product data feed is a file which includes a text based list of data from an eCommerce store. The file includes list of products in an organized way. So that each product can be displayed advertised or compared in a unique way. Submitting product data feed to shopping channels like amazon, Flipkart and others. Make sure your data is specific and comprehensive. This helps you to maximize your online exposure through product visibility.

#2. Web Analytics:

Web analytics helps in measuring web traffic. This is used as a tool by eStore owners to assess and improve the website effectiveness. Google analytics alone is enough to receive traffic statistics. This helps you to know 1. How many people are visiting your site. 2.where the traffic is coming from ?.

#3. Webmaster Tools:

Google webmaster tools [GWT] is a free service that helps you to evaluate and maintain your website’s performance in search results. It offers you valuable information that can help you in marketing. Also tells you which queries are driving the most traffic. It allows you to know about the website security compromises and to eliminate the same.

#4. Improve the Content:

Keep churning out the new content. Nobody wants to visit a stale website. So keep producing a steady stream of content to keep the site relevant and current. Make your content simple and clear. It should be accessible to a wider audience. High quality and informative content boosts the search engine ranking, resulting in driving massive traffic to the site. So it is well said “content is the king “.

#5. Improve the Site Speed:

Site speed is one of the main factors for ranking websites in the search engines. Searchers hate waiting. Check the loading time of the webpage, if it takes more than 3 seconds to load than there is need to make the website lightning fast. There are many tools available to make the site faster. Such as web page test, google page speed, yslow and others.

#6. Promote the Website:

Online marketing has become so popular and successful that businesses are spending more on promoting website. Promoting the website via social media, SEO, promotional ad’s content marketing are more commonly used platforms. Having a blog on your website can increase your ranking on  search engines. You will get both exposure, traffic and social media share.

#7. Social Media:

Social Media is the most influential tool for any type of business, whether it is online or offline. It helps in connecting with the customers and driving them back to the website. Do some research and find which social media helps in driving more traffic to the site and increasing the conversion ratio. Online stores with the social media presence such as Facebook, Twitter accounts, has 32% more sales than the average store.

#8. Optimize Search Engines:

Website optimization is essential to make it more easily found by search engines. Using of relevant keywords through out the website content can do wonders. while dealing with eCommerce store ,customer rush online can slow down the search engine. So it is essential to optimize the search engine performance for a hassle free trading. Make sure to optimize the website content for local search, image search and voice search.

#9. Google Search Console:

Google Search Console is a free service offered by google. It helps to monitor, maintain and any difficulty the website is facing. Google search console helps to understand how Google sees the website and can take specific steps to improve the ranking. It also points out internal errors, if there are any. This is an extremely valuable tool to set up on the website.

Conclusion:

Launching an eCommerce website is not an easy task. What you do after the launch really determines your success. Keeping up the business website is an uphill task. But the above mentioned tactics can truly change the game.

Data Normalization and Its Importance

All about Data Normalization and Its Importance

Advancement in technology and the changing work pattern within organizations has led to an increased importance for data management. Companies are building databases that are helping them collect, store, and analyze information. When it comes to bid data, another term that is widely used is data normalization. In this blog, we will understand more about data normalization and its importance.

Data normalization can be defined as the process in which data is organized in a way through which data users can easily analyze the data further. Data normalization has several applications. For instance, data normalization helps to get rid of any duplicate data. This reduces any possible redundancies which can adversely affect the data and enhances the capability of efficient data analysis.

Data normalization also helps to group the data together. The data that relates to each other is clubbed together into a single group making it easy to view the entire data at once. Sometimes the datasets have conflicting information. Data normalization helps to resolve all the data conflicts before any further analysis. By using the data normalization process, one can convert the entire data into a specific format which is simpler to read and analyze.

Now that we know about the applications of data normalization, it is time to understand the importance of data normalization.

A well-functioning database must go through the data normalization process. By why you ask? As discussed earlier, data normalization helps to get rid of all types of data defects and makes it easier for the users to analyze the data. Since the defects can occur at all times while the data is modified or updated, data normalization must be carried out regularly.

If a company does not use the data normalization process, then although the company would gather data, most of the data would be unorganized and unused. The data would take up most of the space and will not be of any benefit to the company. And since there is a lot of money invested in data collection and database designing, unused or misused data can lead to serious financial losses.

In addition to rectifying any data anomalies and faster analysis, data normalization offers several benefits to the organization:

  • Databases take up less space – Although technology advancement gives bigger data storage options, data normalization offers ways in which lesser disk space can be used for storage.

  • Enhance performance – Databases that are not unnecessarily loaded can lead to faster data analysis and increased performance.

  • Faster data upgradation and modification – Since the data anomalies are rectified, data can be easily updated and modified.

  • Data can be used to improve an organization’s performance – Company can look at the data to understand the company’s performances in different departments.

  • Can be used as a business intelligence tool – Data normalization can easily cross-examine the data coming from various sources.

Data normalization process works wonders for data scientists, business analysts, and people involved in database maintenance. It is considered to be one of the most necessary processes to be carried out by every company that deals with large data collection, storage and analysis.