The Importance Of Digital Marketing Approaching The Holiday Shopping

For both traditional and e-commerce business, festive season is the best season to increase sales. To retain your customers and to attract the new customers specifically f keep focus on new marketing trends. Prepare your store for the upcoming holiday season. It’s the perfect time to boost traffic to your e-commerce store.

         Give some thoughts to the areas where your business can see an improvement this holiday season and direct your digital marketing campaigns towards raising that weak spot in your business.

         Analyze your last year’s holiday marketing strategies. What worked? What didn’t work? This will help you to define strategies that you should follow this season and which strategies should be put aside this year.

# 1. Upgrading Your Website:

Your website is the most important component of your digital marketing plan. Good looking websites get more people to your website.

  • Firstly all websites need to be visually appealing.
  • From time to time upgrade your website. If a browser sees something extraordinary on your site they are more likely to visit your site and show interest on the product / services displayed.
  • Likewise Icons can be used to communicate ideas in a simple way. These icons should support well with your product and content on the page.
  • If your website is easily navigable by the visitors, it will enhance users experience.
  • Make your website mobile friendly and secure.

# 2. Social media:

Currently social media is the most influential tool for digital marketing. Many social media sites are becoming more and more visual. For instance platforms like Instagram, Pinterest, Facebook are becoming popular because of posting photos and images. Simultaneously you can also explore paid social media advertising, to promote your holiday sales. Social media, helps in promoting your holiday offers and driving traffic to your website.

# 3. Email:

When it comes to increasing sales, e-commerce business also follow email marketing along with social media. Through email marketing you can engage with your customers and bring them to your site. Make sure that your email format contains the content, which is helpful to your customer to know about the product and holiday season discount your store is offering. You can also send a happy holiday’s email to your customers and thank them for their business.

# 4. Retargeting The Audience:

When you are browsing a website to purchase something, but decide not to, then you see an advertisement 30 minutes later on another website. This is called remarketing advertising campaign. It allows you to target specific audience that have previously viewed a specific product. This remarketing acts as a second effort to make a conversion. During holiday season, customers are viewing so many products online, a little reminder can make the visitor into a customer.

# 5. Keep Using Videos:

Video marketing is a major area of growth. When it comes to your holiday marketing, create video advertisement of your product/services, about your content about your social media networks. Go live on social media to make customers know what the product is? And all about your holiday offers.

# 6. Keep The Google AD Running:

Google ad is one of the most impressive success stories in tech history. It is one of the most cost effective advertising methods for all sizes of e-stores. Make sure that you use Google ad’s to target specific customers to visit the landing page which will satisfy their queries. Once Google ad starts running, you have to make adjustments, small variations on ad copy, keywords, landing pages and any thing which may bring small improvement in your ROI.


However pay attention to where your customers are spending time online, go there to provide them with valuable holiday content. Use these digital marketing approach this holiday season and make a positive impact.  Wishing you a happy new year.

Social Media Tips That Will Boost Your ECommerce Business In 2021

Social media has become an integral part of people’s life. Social media is reaching in every walk of life of the people. Business is no exception. Business fall short without having a great social media presence. To have a better audience reach for your business, you should have the finest social media strategies and also to keep up with the latest trends and needs of the market.

Tips To Boost Your Business In 2021

# 1. Establish Your Goals:

Launching a social media campaign without clarity in your business goals will make you fall before taking a step. To ensure a successful social media marketing, you must define your business goals clearly. While establishing social media marketing strategy, make sure you make them specific, precise, feasible and measurable.

# 2. Know Your Customers:

First and the foremost important thing in business is to know the customers, their likes, tastes and preferences. Your marketing strategy should help to boost your conversion rate, by targeting new customers and to retain the old ones.

# 3. Facebook Analytics:

The Facebook analytics tool provides you with deep insights that you need to know your customers. Doing so, will help to explore how your users want to engage with your website pages. You can attract the visitors to your site with several deals and offers.

# 4. Upload Videos On YouTube:

Video marketing is a great way to promote your business and youtube is one such channel . promoting your business via youtube is an effective way to help potential customers connect with your business . You can also add videos to your blog posts , which increases the seo quality.

# 5. Connecting On Instagram:

Instagram is the third most popular platform. It has a different posting format like permanent images , short lived stories and more.

  • Promote your sales and deals with hashtags 
  • Run contests with a free or discounted product

# 6. Pinterest:

If you are dealing with women related product than Pinterest is a powerful tool for your e-commerce store. Pinterest focuses more on sharing photos .the fact that your photos can link back to your website creates an opportunity to promote your business and drive more traffic to your site .

# 7. Social Media Advertising:

Social media advertising is highly influential for online store. Make sure that your advertisement matches with the content . Advertisement attracts more followers to your account, which helps to build community and loyalty around your business. First find what trend is in vogue, accordingly you can allot your budget.

# 8. Direct E-mailing:

Though digital media is dominating in today’s world ,sending postcard, flyers, letters can still be a very effective way to promote your  business to nearby customers .The benefit is that if you get it right, promoting your business through the mail can help you get new customers with a very repeatable process.

# 9. Run E-mail Marketing Campaigns:

77 % of the people prefer to get promotional messages via e-mail. E-mail is a popular channel for consumers. And business alike people like to stay informed. They constantly check their e-mails. E-mail marketing platform offers flexibility, creativity and most importantly ease of use.

# 10. Employee as a Source:

Proper treatment of your employees will naturally turn them into advocates for your business. Hold brain storm sessions, host fire side chats, get them involved in local events; run family and friends promotion value them and they will value the business they work for.


Implementing the strategies in this post is sure to pay off especially if you regularly review and revise your strategy. You should make your customers your priority. Figure out which of the above listed social marketing tips can work best for your business.