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How a good Taxonomy can make the all difference

It is not at all about taxes but it is a step towards better revenue. Taxonomy is a Greek word for the laws of ordering. Taxonomy is an effective process of eCommerce data presentation which provides structure to product data and specifies the relationship between them. When the products are organized in a structure, customers can find the products in the least possible clicks. 

It is arranging the products in a hierarchy that puts products into categories. Each product in a category will have its own attributes (such as color, size, etc). Thus helping customers to easily navigate through product listings and helping them find exactly what they want increases the chance of a successful purchase. 

Improved User Experience

Taxonomy allows products to be arranged in a hierarchical order in which products are grouped into specific subsets. This allows the product catalog to be presented in stages making it more manageable. 

Category tree, which helps group products by nature, is called the breadcrumb trail. 

Home->Tools-& equipment -> Power Tools -> Sanders & Sander ->Accessories -> Orbital Sanders

Value list which is a predefined set of possible values such as 230 V, 1000-2000 min speed, etc.


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Faceted Search Results

Taxonomy enables search results that get the most contextual content to the user. A Forrester research report found that when retail sites are not properly showcased they sell 50% less than better-organized sites. When searches come up with unexpected results, 47% of users gave up after just one search, and only 23 percent tried three or more times. 

Personalization

Taxonomy takes into consideration what matters most to your customers. It helps to understand who your audiences/customers are to meet their specific needs. Building a taxonomy that takes into consideration what a shopper needs, to make a good buying decision, what kind of people will be using the site, which taxonomic terms connect with common people helps immensely to increase traffic to your website. Customer-focused taxonomy connects with regular shoppers online resulting in more purchases.

Conclusion

Strong product taxonomy makes it easy for search engines to pull out the required product information and present it to the customers. It makes it seamless for customers to navigate, search, choose a product, or find an alternative from the recommended choices, add products to the cart, and checkout resulting in higher revenue for the e-store.  

Altius specializes in product developmental services and comes up with a master category table with high-level industry standards that cater to B2B and B2C sectors, creating a site that is easy for search engines to find your products and for customers to make purchases.

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How Crucial is Catalog Building and Indexing

The ECommerce catalog enhances a customer’s shopping experience online. Retailers are looking for ways to keep B2B and B2C customers informed and engaged about the products in their e-store. A well managed online product catalog helps to meet customer behaviors by ensuring visibility for your products. A clear and concise catalog will highlight your company as well as build trust and credibility between the customer and your business.

ECommerce Catalog Management is the process of organizing data in a consistent, user-friendly, attractive manner across all sales channels like Digital channels such as Websites, Apps, Automated Retail such as self-service kiosks, Resellers, Whole sellers, Agents and others.

The online catalog provides precise information about your e-store products such as product name, descriptions, price, supplier or manufacturer information, and other related product details. Any information regarding the products needs to be accurate for customers to identify with the product they are looking for.

People are spending more time online than ever, so it is imperative for retailers to have catalog data that gives the best online experience. Products with vague information result in loss of business revenue. An organized data that is cataloged gives users the opportunity for product discovery which is crucial for sales conversion. 

Here are the benefits of Catalog Building and Indexing that retailers cannot overlook. 

  1. Instant launch of New Products in the market

Retailers are launching new products every month; they need to be instantly available for customers over multiple channels. It can take 30 to 60 days for products to go from offline to online digitization. Automated tagging of inventory helps to classify inventory into appropriate categories by auto-generating product attributes, data discrepancies, and fixing data inconsistencies. Automated enriched product data will be enriched, consistent and uploaded for the customers across all sales channels simultaneously.

  1. Better Omni Channel Experience due to Automated Tagging 

Automated Retail Solutions helps in product accuracy and to keep track of inventory on a real-time basis. Retailers need precise inventory statistics for sales and that is enabled by correct categorization of products. Automated product tags help brands to keep track of stocks providing a hassle-free omnichannel experience for their customers. 

  1. Increased Loyalty Base from customers 

Traditional manual product tagging procedures require a lot of man-hours for eg: tagging 200 to 300 products a day can take upto 30-40 hours. With high possibilities of inaccuracies that can range from visual inaccuracy to misclassified product title to wrong tags, automated tagging is a saving grace for many retailers and distributors to get the tens of thousands of products tagged in minutes with accuracy. Customers will be able to locate products closest to what they are looking for giving them a good online experience making them loyal to the brand.  

  1. Faster discovery of products By Customers 

Catalog building and indexing in the order that is filtered by Manufacturer, Brand, Price, Type, Products, and more allows high-quality and unified product information to be visible and helps customers narrow their search preferences faster. With the right categorization, chances of shoppers discovering and buying a product are more likely resulting in more transactions.

  1. Real-Time Inventory Visibility reducing the Gap between Demand and Supply

Retails can gauge their product stock better with the catalog management    process. It allows them to gauge their inventory based on categories, subcategories, images, layout, and more for their audiences with varied preferences in purchasing patterns. For a retailer, products need to be tagged accurately in their inventory to ascertain their product stock better. This helps to analyze the inventory stock based on the product categories and helps to connect with audiences enabling smarter merchandising and better forecasting of business revenue. Catalog management helps retailers tend to customer demands in real-time.

Conclusion

Catalog Building and Indexing processes help to acquire consistent product databases by identifying duplicates, correcting errors, standardizing naming, titles. It helps retailers, distributors, and manufacturers to take stock of inventory and connect their products with the right consumers in real-time.

Altius technologies enhance customer experience by making important product information quickly and easily accessible from the Altius’ Catalog Indexing Services with a faster time-to-market helping customers discover your products quickly and efficiently.

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Ways to increase Sales Using SEO Techniques

Use Precise Keywords

Keywords are the headlights of your SEO strategy without keywords customers will never find your business. You need to figure out the frequently used keywords and phrases and use them for ranking in contents used in Title, URLs, headings, phrases, image description, Meta Data, and more. There are many keyword planning tools such as Soovle, Jaaxy, Google Search Console, and many more in the market that will help in getting through the right keywords that your customers will connect with. 

Compelling Content

Content is a valuable and sharable resource that can be used to reach your customers. When a prospect searches the internet for a product or service they will come across many options and suggestions that will help them to make a purchasing decision. Make your content the most relevant, engaging, and authoritative so that prospects will find your products before others and this allows converting leads to customers. Great content is not only text, videos, blogs, infographics, animation, e-books, white papers and much more can be used for inbound marketing.

Connect through Social Media 

Social media is the fastest-growing medium for modern SEO strategy because the number of consumers who are actively involved in engaging with brands is increasing day by day on these platforms. More than half of the people turn to face book when they get interested in any product or service. Social Media like twitter lets consumers get direct attention from customer service agents when they cannot get through other means. Showing the empathy side of your company also enables you to build and maintain a relationship with clients. 

Go Local and mobile but plan globally 

Considering 30 % of all mobile searches for business products, services, or prospects today have local intent. Local content is what will attract customers to your e-store or physical store. What is needed is, customizing your portal with appropriate forms of content to suit the local traditions and taste but at the same time, project your brand as a global competitor. Some tips include making global website text changes targeting local keywords, geographical Meta tag implementation in your e-store website, and more. 

On-Page ranking factors are important 

On-page SEO makes your e-store more user-friendly, making it easier for search engines to index your pages. Thereby increasing search rankings. The on-page factors that affect search engines are Content of a page, title tags, URL, Image alt text. Good content is content that the user would demand. It could be in the form of text, audio, video, or image but it should be the answer to what a customer stipulates. After content, title tags are most important. URLs with a clear hierarchy of the information on the page help, search engines to get information faster to the user. 

Image SEO 

Optimize All Product Images on Your Website with relevant keywords to help with your page rankings on search engines. Some of the valuable suggestions are:

  • Use Descriptive keyword-rich files name for image optimization. Search engines not only scan the text on your webpage, but they also scan your image file names.
  • Appropriate Alt attributes with relevant keywords. Alt attributes are text alternatives to images; you can see them when you hover over an image.
  • Images that be zoomed in for a better view would increase the page load time compared to larger images
  • Reduce image sizes using adobe Photoshop or online image editing tools such as PicMonkey, PIXLR, Canva or GIMP

A growing eCommerce store will need SEO (search engine optimization) techniques that are effective and consistent over time ensuring that your e-store gets the right visibility over your competitors. Altius provides first-rank SEO services to boost your business. Altius provides well-trusted SEO services that create SEO focused content for your customers with relevant, up to date information accelerating website traffic & brand awareness. Our SEO techniques are designed to serve you all levels based on time-tested methodology optimizing over 500+ e-store pages.

Altius PIM Services

Challenges of eCommerce Catalog Management

Catalog Management is the process of managing your eCommerce Product Catalog to ensure the integrity and quality of the product data across different sales channels. A product catalog is a detailed list of inventory of a store, which consists of product images descriptions, specifications, price, and more. The process of organizing, standardizing, and publishing this information to multiple sales channels is what product catalog management is all about. 

Companies need catalog management to keep up with the huge stock of SKU’s (Stock Keeping Unit) for different sales channels. It is hard to maintain the integrity of huge quantities of product data and time consuming to keep track of the update in product data which results in incorrect and improper product data representation. 

Common challenges of eCommerce Catalog 

Product Types 

Product types make SKU management more complex because products vary by attributes like size or color. Products come in a different part or as a single individual part, keeping track of the hierarchy of product parts can be hard to manage. 

Managing across multiple channels

When selling across different channels besides the company’s own website like public market places such as eBay, Overstock, Amazon creates a challenge for cataloging the products in the sense that each product is formatted in a different manner while listing, so it becomes hard to keep track of often resulting in publishing duplicate or incomplete product data.

Dealing with third party data 

Data from different sectors like distributors, manufacturers, and suppliers come in all sorts of formats. It is a humongous task to transform each and every detail into a single internal standard format. It requires large teams who spend weeks compiling, updating, and publishing the product data which could also result in the wrong and inconsistent data for customers. 

Capacity to handle infinite data

As your e-store gets established, it will have more product data coming in. It will get hard to organize data that is not in control. Expanding the product catalog becomes a challenge which in turn affects the day to day activities of the e-store stunting its revenue growth. 

Consistent Data Quality 

All of the above challenges affect the quality of the data. Maintaining your product data while simultaneously expanding the catalog, communicating with suppliers, and publishing on multiple sales channels will be a hard task. With inconsistent product attributes such as wrong spellings, missing information, wrong descriptions, or attributes, it can be overwhelming to maintain a consistent standard. 

These are the reasons why you need to invest in a strong data management system like Altius InRiver PIM that centralizes the data with a single view with an efficient and consistent way of managing the product data across multiple channels.

Altius InRiver PIM saves investors and e-business owners from spending enormous time cleaning up product data enabling to list rich, high-quality product data across all of their channels.

inRiver Solutions with Altius

inRiver Solutions with Altius

inRiver helps to simplify Product Information Management (PIM) for Retail, Manufacturing and Distribution industries. inRiver PIM Solution helps to build product experiences for eCommerce stores and product marketing teams. inRiver delivers product content that is highly searchable, enriched, and consistently better. It drives conversions while optimizing customer experience throughout B2B distribution networks. inRiver is built for marketers and takes care of the ease of on boarding information, redefining information integration and elevating the quality of product content.

Altius is in esteemed partnership with inRiver solution for PIM implementations, PIM Solutions development, and PIM consulting services.

PIM implementation involves a Product Information Management System that provides a centralized place to collect, manage, and enrich product information and along the way create a product catalog and also disperse it to eCommerce channels. inRiver Solutions development makes it faster to create and deliver high end product experiences. inRiver PIM consulting services with Altius support in consistently implementing the product strategy from conception to the point the project goes live. 

Altius maintains relationships with existing inRiver customers to help them meet their continuous development requirements to get the maximum ROI on the investment. 

Altius PIM Connector Integration with inRiver

Altius has proven expertise in PIM Connector Integration. PIM connector integrates product data from different various systems and applications together thereby achieving 360-degree view of the product data. inRiver Connector Settings play a vital role in the PIM implementation or integration. inRiver Connector settings saves time by making use of inRiver’s specification entity to store some of the frequently changing values thus enabling faster search output and quick results. 

inRiver PIM Connector is used to export product data to IDW (Industry Data Warehouse for manufacturers or distributors) which is managed by the IDEA (Industry Data Exchange Association). inRiver PIM centralizes and manages eCommerce product data information enabling a single accurate view of product data that can be utilized for multiple channels.

Altius Approach to PIM integration

Point-to-point integration

Since it is the connector developed to integrate and function the system. Altius follows a traditional approach to PIM integration called Point-to-point integration. Applications and systems are connected through a one-to-one relationship, where they interact with each other individually. Point-to-point integration requires developers to implement PIM integration by building custom code between PIM systems and other relevant applications and systems.

API-led connectivity

API-led connectivity is a new approach to PIM integration, it is a methodical way to connect data with applications through reusable and purposeful API’s. API-led connectivity came into play because of the limitations of point-to-point PIM integration.

Niche areas of Altius for PIM connector integration are homegrown, custom software systems, eCommerce platforms like Magento, Shopify, Amazon, CMS systems that include WordPress, KenticoPIM connector integration for Printing with systems like InDesign and PIM tools for export, import, model etc.

Classification of your Product Data

Classification of your Product Data

Product data classification is one of the most essential and overwhelming tasks for ecommerce stores, especially when there is an abundant quality of the product items. An e-store business has an array of products on display which are from different vendors. Each vendor uses different taxonomic codes and classification for the items they distribute or manufacture. Classification schemes vary in different countries. Different formats, incorrect or missing information, unstructured data from different vendor or manufacturing sources make the process complex and time consuming. 

Grouping is performed in hierarchical order of the manufacturers, distributors or retailers with quick search results for the user. In a Brick and Mortar store, customers can find products even if they are placed in the wrong aisle within the store. But this is not feasible in an e-store, a product under the wrong classification will never be found and will never be sold.

Product data classification requires extensive knowledge about the product domain requiring a lot of effort and time.  

A multi-standard classification system classifies product data based on taxonomy which is a scheme of classification. Customizing the data classification process is based on the nature of products, source of product data and product domain.

Product Data Classification by Altius

Product Data Classification by Altius team employs strong product taxonomy structures making it easy for search engines to find your products and enabling customers to navigate, search, select and add products to shopping carts which eventually leads to more sales and higher revenue for your e-store. 

A complete analysis of the existing Product Data Categorization is carried out. Altius teams up with manufacturers, distributors and retailers to understand their standards in order to classify them accordingly. Standard classification or codification techniques employed are UNSPSC codification, e-Class, ECCMA standards etc. 

There are Instances of multiple data categorization where the same product needs to be classified in multiple categories. Altius specialized team classifies the product data based on the category hierarchy to which it belongs and it’s brand, nature of the item and the manufacturer.

Our experts can classify data accurately and quickly. Efficient Classification of product data ensures that the right products reach the right customers. Product Data Categorization allows visitors to find the product in the right search phrases and will gravitate towards purchase there by increasing the top line of the retailer.

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Why images are important for your e-store?

Images are visual representations of text. It is certainly true that one image is equal to 10,000 words. Viewers relate instantly to an image representation of the product.

Image guarantees the authenticity of your products. Customers looking to buy products look for a snapshot of the products in order to identify them.  Without images, the product becomes suspicious to the customer and the customer becomes apprehensive to confidence to make a purchase.

Images need to be of high quality, appropriate size showcasing varied angles of the products in the right light, setting and background.

Thus product images are a necessity for eCommerce success.

Customer Attention

Images create visual impact in your e-store, so quality images are essential that will catch the user’s attention because it is the first thing the user gets attracted to. People cannot touch and feel products in an e-store, so it is essential to portray the best version of the products through images.

An ideal  product image would be crystal clear pictures of the product in different angles that provides a clear idea of the product to the user. The image options should include viewing angles, zoom, multiple images, and more.

Let’s look at some of the must have features when a product is displayed in an image of an e-store.

1.Quality & Quantity of Image

Quality of an image not only brings clarity of the product of your e-store but also enhances the visual appeal of your e-store.

Customers will be convinced of their choice when the product is displayed in the most appealing manner. Most images of your product with different angles will give an added perspective to the customer to make the choice of buying the product.

2. Image Size

Image size is an important factor before uploading your images. Proper size of the image with dynamic zooming facility will be convenient for the user to get a better view of the image instead of a static one.

Poor quality and oversized or undersized images will create a bad impression for your e-store, reducing the demand for your products.

Altius recommends a guideline size for your product images that is 1024 X 1024 pixels for the best impact.

3.Proper Backgrounds

 A uniform, clean and smooth background provides the customer with a good experience and will help them to choose a product. It is highly recommended to shoot your photography at a clean and shiny place where your images of your items or products will come very bright and clear for the customer to view. Investing in a good photography camera will pay dividends later for your e-commerce store. With tons of free image footage available on the internet, choosing only free images without watermarks should be considered.  Altius professionals help to redesign the colored and watermarked background to white image background that makes free available images on the internet usable. 

With digitization penetrating all the areas of our lives, having an e-store is imperative today. Having a strong online presence will outreach your brand and business globally.  Altius has been consistently delivering efficient and reliable image services such as (Image Collection, Image Capturing and Editing) for clients from various domains like Electrical, Electronics, Clothing, Jewelry, Safety & Security Industries and many more.

Mobile App Development

Get A Mobile App in 10 days

With the right tools and guidance, developing a mobile app is a piece of cake, whether it’s for amateurs or professionals for personal or business needs. Have a working app in more than a week’s time, by following the steps below:

Day 1: Look for problems that your app can solve

Your app should have value in day to day life, making people’s tasks easier.  For example the most popular app is the Covid-19 app that has become an essential nowadays and there is room for the same kinds of apps with different functionalities. Coming up with innovative app ideas that users can implement in their day to day lives is the key to getting started, keeping in mind about your target audience.

Day 2: Get your plan on paper using wireframe

 Create a rough sketch on how your app screen needs to be, with all the graphical features and options that you have imagined. This gives clarity on how your app needs to be designed.  It helps to get a flow and to keep check on the developments in the designing phase.

Day 3: Choosing the Development Environment

The environment is where you do all your coding for the app. It is called the ‘Integrated development Environment’, IDE.  Building Android apps require downloading of Android Studio and Java and Android SDK which is fairly easy to begin with clear user instructions available online.

Day 4: Keeping a day to get around Java would help

Get familiar with the basics of programming like variables, classes and conditional statements. There are numerous java basic tutorials online that can help the reader to catch up.

Day 5: Getting your Images

Figuring out the appropriate images and gathering them would be the next step. Free Image editing tools like Adobe and Illustrator would be best choices to edit images.

Day 6: Using Android Designer to create your layout

This tool allows you to drag and drop the frames or widgets to the pages. Let’s keep the app as simple as possible with one or two pages. Start a new project in the Android Studio; select File-> New->New Project. You need to follow the steps leading to selecting ‘Empty Activity’. This will launch the designer mode of the Android studio.

Day 7:  Writing the Java Code

Knowing the basics of java will come in handy in this step. Catching up with java resources online like ‘Build an Android App’ is recommended.  Here you will get a clear way of going around with operations, variables and button clicks.  A debug APK or AVD (Android Virtual Device) Manager is needed to test the code.

Day 8: Make sure the functionalities are working

Look for codes to make the Text Boxes, Buttons, animations work. Google on the internet with keywords ‘Android Studio Play MP3 on click” to get the corresponding code. Make sure you get all your functionalities running this day.

Day 9: Testing

Your app is ready with all the required elements. Even though it is an amateur representation, it is worth testing it thoroughly, maybe your close friends and family can help you with this.

Day 10: Publish your app

Create a new APK that users will download to use your app. Go to this link ‘Sign your app’. This ensures that only you can update your mobile application. Use this link to ‘ Build and run your app’ which lets you publish your app.

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The Complete Guide for Product Data Enrichment

Why do we need product data enrichment?

Every website connects with its users through content, content is whatever you see on  your screen, text, static images, banners, gif  images , other graphics. Your business can reach users only through adequate content that describes your business and the product that you are making available for the user online. 

There are instances where the content on the product details page lacks useful information or the Item descriptions is deficient and suffers from inconsistencies or missing attributes like video, brochures and spec sheets.

Inadequacies with product content will result in losing customers to other competitive sites. With a large inventory of SKU’s, where do you begin? How do you make sure that every product has the adequate information that will convert into a purchase? This is where product enrichment tactics come in place.

Ways of Enriching Product Data

Regular Product Data Information involves adding basic product details such as Care Instructions, Fit Type, Color, Size, and Price, but product enrichment presents your products in a manner that relates to the consumer’s choice and desire. 80 % of consumers are more likely than not to make a purchase from a brand that projects personalized experiences. 

Like using digital media assets, images and videos that showcase the product from different angles makes the user feel how the product would actually look like. 

Detail specification charts, product benefits, collaterals, pdf’s help customers looking for a product that meets specific requirements.

For more details, Brochures and Instructional manuals guide customers with technical details enabling customers to know more about the products making them sure of their choice.

Product Accessories that add value to the displayed goods with genuine recommendations is a value added service to the customers. A discount for large quantity of purchase is also a means of promoting your product.

Advantages of Enriched Product Content

Enriched product data is a critical element of a successful e-store. It enhances user online experience. Product data, which is the foundation of online retail that is complete and enriched makes data credible and is directly proportional to the effect on product search, conversion rate, SEO rankings, and user experience. 

  • Consumer get instantly attracted the product that matches his desire due to the right product descriptions with attractive special fonts bold, italic and underlined 
  • Digital Management tools such as audio, video and 2Dand 3D images gives a clear product feel for the customers making it easier and faster to make a purchase
  • Ensures that products meet the required business content standards  giving each product a consistent and standard look
  • Consumers are able to related to products that have precise and categorized information
  • Projection of the consistent brand  Image lets user identify with the product easily, giving your brand a personal attachment with the consumer 
  • Localization according to unique contents pertaining to a particular region for international markets
  • Customer ratings and reviews that help to keep track the progress of your e-store is essential to know where how your e-store is performing
  • Enriched data product enables marketing teams to understand consumer needs and behavior patterns better that are utilized in generating value driven user experiences that ultimately help in marketing campaigns
  • Taxonomy services categorizes the  products in a unique manner that leads to faster shopping and speedy purchases
  • Gathering Real World Data from Mobile Based Audience both online and offline personas that allow for in-depth marketing

63 % of marketing professionals worldwide said the leading benefit of web and in-app content enrichment has increased conversion rates while 61 % were assured of the benefits of improved customer experience due to enriched content.

Altius Solutions for Content

Altius has created enriched product data for more than 20 years and has a competitive edge in delivering speed and accuracy.  Categorizing data, extracting relevant attribute values for each product and making sure they are optimized with the right keywords for user search and for search engine optimization are part of the data enrichment process by Altius.

Globally Compliant Database

Altius data management platform comes with a large data repository with more than 30 Lakhs of items that is capable of handling huge volumes of data product information which is processed for duplication, authentication and errors within the search facility of milliseconds. Data is consistently updated as when it changes over time. 

 Gap Analysis 

Data capture services like Gap Analysis help to measure progress by comparing actual performance with expected results help in getting teams on the right track.  Progress is measured in terms of no of visitors to the site, no of clicks, no of purchases made etc. A survey by Namagoo found that product content influenced online shopping experience in out of six of ten listed.  

Content Gap Analysis 

It is used to evaluate existing content on a topic and discover gaps that can bring down the quality of the content. Issues such as outdated material, unclear concepts, difficult to comprehend could be improved for better results to make your content perform better.  Tools such as semRush are used for auditing the contents.

Product Data Audit

Altius performs product data audit (Text, Audio, Video, Infographics) that includes standardization, using multiple sources like Brochures, Catalogs, Manufacturer Websites and more which make sure that data is authentic while eliminating duplication. Altius has a customized data audit tool called Data Analyzer that helps to check the product information for consistency and accuracy.  

Real World Data 

Online  and offline consumer behaviors are captured to enrich consumer profiles with in-depth data on lifestyle needs such as food, travel, brand affinities, frequently used apps and more. Such rich profiling helps to build product content that is specific to targeted customers which helps to enhance user experiences.

 Data transformation, Segmentation and Synchronization

Altius generates new sets of data by transforming the enriched data into a more useful or relevant one for your business.  Creating segments to control the data to be enriched and syncing enriched data to all the tools transforms data enrichment to  action.