Taxonomy: Personalize your E-commerce and skyrocket sales

Do you want to make your E-commerce data more personalized as well as your data-driven decisions smarter and more efficient? Do you want your audience to engage with your content and drive traffic or sales more efficiently? If you do, then your ideal solution would be to set your personalization strategies or goals, and then optimize the taxonomy and tagging system of your E-commerce website likewise. Good product taxonomy can help you achieve the ideal personalization that you’re looking for.

What is taxonomy?

Taxonomy is a way to establish a framework of tags that organize your content by topic, target group, etc.

Your taxonomy means that your E-commerce data can be categorized across multiple sources and channels. A taxonomy standardizes the data inputs and outputs in your attribution platform, ensuring that analyses, insights, and recommendations for your E-commerce solutions match the unique jargon and business objectives of your brands. Once you set up your taxonomy, you can categorize your E-commerce data and use it more effectively.

Taxonomy helps your E-commerce business substantially

Taxonomies allow you to convey different views about your content and contextual experiences. For example, if you wish to present your order processing system with personalized upsells and call-to-actions, your taxonomies need to categorize your product catalogue descriptions, marketing content, customer personas and various other key concepts of your e-commerce business. Taxonomies also provide a framework for data in your attribution platform that allows you to analyse your media performance that matter the most to your E-commerce business.

Taxonomy is critical for personalization of your E-commerce data

Defining a taxonomy is critical if your web content management platform supports all your digital channels: site, mobile, tablet and social. Taxonomies support and improve the search engine searchability of content on your E-commerce website and improve your ability to personalize your data as well as customer experience across all channels. Creating taxonomies is a skill, but it makes the process of providing the sort of personalized content that is just right for your customers much easier.

Taxonomy transforms the way your E-commerce communicates

Applying a well-thought-out taxonomy to your E-commerce content can transform the way you communicate with your customers, organize your information, and deliver an immense return on investment by improving content discovery, online marketing, and customer self-service commerce. When creating the taxonomy for your E-commerce website, you can classify your content in an organized way so that you are better equipped to provide your visitors with personalized content.

Taxonomy helps eliminate redundancies and increase marketing effectiveness

Marketers are instructed to relate the value of each content element to organized and comprehensive attributes. When a customer buys a product, for example, a data decision system uses the customer profile to identify the to-be-served offers, removes content from the offer memory, compiles relevant content modules, and makes them available to your marketing channel, which then delivers the content to the customer through relevant channels. By tagging the core content and pages you want to use as per your strategy for personalization, you can offer relevant content to anyone who visits your E-commerce website at any point in their customer journey. Personalization makes your campaigns more effective and allows you to use them for the customer experience, increasing the impact you get from every campaign buck you spend.

Strong taxonomy ensures strong benefits for your E-commerce business

  • Taxonomies allow you to make your content available to business applications that are external as well.
  • With taxonomy, you can limitlessly personalize your E-commerce content offerings on various content channels.
  • A strong taxonomy creates organization, consistency, and rational management, thus helping your teams deliver only relevant content to your customers.
  • Through taxonomy, you can organize and manage context-based references.
  • Taxonomy can help you influence the scalability of your marketing efforts.
  • Strong taxonomy can help create consistency and governance across authors, environments, technologies, and channels.

Taxonomy optimization also allows your internal team to review analyses for each category and make smart, performance-oriented decisions. Taxonomies help you serve content that achieves one-to-one personalization. They are a link between your personas, the personalized content you create for your personalization, and the tools you use to know what content to serve.

Although it is the first step in allowing your E-commerce business to create a unified data system for all your team marketing activities, creating an enterprise-level marketing media taxonomy might seem like a daunting task. Let us help you with that. Avail Altius’s product taxonomy services to improve your category hierarchy structure, making your navigation better and to the exact product page for faster buying and speedy purchase processes. We at Altius can help you create a well-designed taxonomy with structure and customisability, so that your E-commerce content is not only personalized, but also helps you skyrocket your traffic and sales more than ever.

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The Importance of a Product Data Management System in E-Commerce

An e-commerce business may generate a considerable quantity of data relating to measurements, inventory, and descriptions, and it is often a challenge to keep the data up-to-date and accurate.

So, there is a need to make the data easily accessible and uniform, and this is where Product Data Management (PDM) comes into the picture. Through good Product Data Management, you can make sure your e-commerce data is regulated and organized. A comprehensive Product Data Management system also makes sure that your data is well-structured, user-friendly as well as available to your customers when they visit your e-commerce website.

A good PDM system will help your e-commerce brand collect product information from a variety of sources, including suppliers, to provide your consumers with accurate product data. PDM systems play an important role in aggregating product information, tagging processes, and distributing product information across a variety of distribution channels. Most OEMs have BOM data in enterprise resource planning (ERP) systems, product lifecycle management (PLM) systems and computer-aided design (CAD) databases.

Features of the Product Data Management software:

  • Product Data Import
  • Product Data Mapping
  • Product Data Quality Reporting

What is Product Data Management?

Product data management is the process of managing and curating data for each product in an e-commerce store. This includes including product images, descriptions, reviews, tags and more.

How does Product Data Management work?

  • It is a repository of central knowledge for the products.
  • It processes the history as well as promotes data exchange and integration between companies and all users that interact with the product, for example- project managers, engineers, sales employees, purchasers and quality assurance teams.
  • Central databases manage metadata such as owner files, share status, components, etc.
  • Centralized software systems provide other systems in the company with the necessary information about the product.
  • It is used in the engineering environment to manage product-related data throughout the product lifecycle.
  • It controls product-related data and associated workflows and processes within a company.
  • It uses software to manage, store and process information about a particular product in a single central system.
  • It is a tool that designers use to create initial specifications and prototypes for new products.

Improve your E-commerce data quality substantially with these plethora of benefits that PDM offers:

  • PDM manages and tracks all the product data related changes.
  • It controls processes, helping minimize the streamline design data and cycle times.
  • It improves productivity by reusing the product design data and making timely decisions.
  • It enhances stakeholder and global team collaboration that are in association with the products.
  • The visual review is much easier with it and all product data related changes are instantly managed and tracked, simplifying audit trail.
  • It takes care of all business requirements as it allows the classification and extraction of accurate as well as precise data.
  • It assesses all the product launch and creation associated costs.
  • It helps optimize business profitability by reducing the incurred production costs.
  • It controls the entire vigilance, reducing the probability of errors, thus improving the quality of the opted measures.
  • It achieves the desired levels of security associated with projects and access privileges through its approach of role management.
  • It helps protect sensitive information.

We know that achieving the desired kind of success through your E-commerce business can be challenging. Let your E-commerce product data manager do all the heavy lifting for you, and make sure your data is still the most accurate, good quality and free of errors. What could be better than this? Whether it is the assignment of unique identifiers, entry of product data, product descriptions, taxonomy development, or the processing of the catalogs, every one of your products come with their own sets of management and organization for the most improved user experience. Your Product Data Management system can take care of all these tasks easily and help you catapult your business with your in-house resources freed up.

Product data management is therefore essential when it comes to improving the data quality and ease of product processes of your E-commerce business. Rich and good quality product content is central to a connected customer experience that leads to better customer engagement and increased sales. Choose Altius to implement it for you. Here’s more information about our E-commerce Product Data Management services. Connect to us here to get it done now.

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