Sometimes just let it

After a lot of walking, everyone was thirsty, as they were walking, they spotted a lake. All of them stopped there and Lord Buddha told one of his followers, “Son, I’m thirsty. Please get me some water from that lake there.” At once, the disciple agreed and walked up to the lake. When he reached there, he discovered that sort of people were washing clothes in the lake. He also spotted a bullock cart which was crossing the lake right at the edge it. Because of that, the water becomes very muddy. The disciple thought,” How can I give this muddy water to my lord?” Immediately, he went back, and told Buddha. “The water in the lake is very muddy. I don’t think it is fit to drink.

To this, Lord Buddha said, “Let’s take some rest under the tree”. After a couple of minutes, Lord Buddha asked his same follower to go back to the lake and get him some water to drink.  The disciple obediently went back to the lake without saying anything. This time, he discovered that the lake had absolutely clean water in it. All of the mud had settled down and the water above looked fit to drink. So, he began collecting some water in a pot and brought it to Lord Buddha.

Lord Buddha then continued“Just like water, your mind is also like that. When it is disturbed just let it be.  Give the mind a little time to settle down on its own. You need not have to put any effort to calm it down. We can judge and take best decisions of our life when we stay calm”

Explanation: This is applicable in our lives right now when we are fighting the pandemic and trying to make sense of the imbalance that COVID-19 has unleashed upon us.

Locked down within your houses, it is often possible for one’s mind to get disturbed and the solution in those times is just to leave your mind undisturbed.

The-True-Nature-of-Life (1)

True Nature of Life

Once upon the time there was an old farmer who had worked his crops for many years. One day his horse ran away. Upon hearing the news, his neighbors came to visit. “Such bad luck,” they said sympathetically.

“Maybe,” the farmer replied.

The next morning the horse returned, bringing with it three other wild horses. “How wonderful,” the neighbors exclaimed.

“Maybe,” replied the old man.

The following day, his son tried to ride one of the untamed horses, was thrown, and broke his leg. The neighbors again came to offer their sympathy for his misfortune.

“Maybe,” answered the farmer.

The day after, military officials came to the village to draft young men into the army. Seeing that the son’s leg was broken, they passed him by. The neighbors congratulated the farmer on how well things had turned out.

“Maybe,” said the farmer.

Explanation: The farmer is practicing non-judgment. He understands the true nature of life, that you can’t judge any event as an “end” in a way. This Buddhist tale tries to enforce that our life doesn’t play out like a work of fiction. There aren’t definite breaks that separate one moment versus another, and there isn’t a perfectly formulated end which everything builds to. This cannot be truer than now with the world battling COVID-19 and we are not sure which way the events are leading up to.

Realizing this truth and living in a way that we’re constantly aware of it leads to peace and happiness.


Everything changes

“Suzuki Roshi, I’ve been listening to your lectures for years,” a student said during the question and answer time following a lecture, “but I just don’t understand. Could you just please put it in a nutshell? Can you reduce Buddhism to one phrase?”

Everyone laughed. Suzuki laughed.

“Everything changes,” he said. Then he asked for another question.

Explanation: One of the foremost teachings in Buddhism is that everything in life is impermanent. Suzuki Roshi (Shunryu Suzuki of Zen Mind, Beginner’s Mind) is referring to this impermanence by saying “everything changes”. This is a very deep teaching, but I’ll attempt to sum it up in a way that can be understood and immediately helpful in a few words.

Because it encompasses everything, you can contemplate for hours on end and not realize the full magnitude of the principle of impermanence. You are impermanent, your loved ones are impermanent, your home is impermanent, even our planet is impermanent.

Why is this important? Because it teaches us that grasping onto things is one of the major reasons as to why we suffer. We need to live being aware of the ever-changing nature of reality and appreciate the present moment. It’s not about letting go, it’s really about not grasping in the first place.

If we can learn to live in this way, we can find peace in everyday life.


The Buddha way of Surviving the CoronaVirus

In these hard times, where COVID-19 has wriggled its way into every aspect of our lives including work and with a smack in our face, forced us take a break from our routine grind, the best we can make out of the situation is find the brighter side of it instead of trying to interpret how such an infectious virus could not be brought under control and have reached pandemic proportions that is resulting in total shutdown of the entire world. 

The best we can do is to listen to the governing bodies and follow instructions and pray for people who are suffering, help those in need or get out of the way for others to help by staying indoors.

Crystal Ball gazing into the past

Buddha tales are so apt for the situation the world is in right now, Especially this one about the Acrobats who performed on Streets.

Meda and her teacher performed on streets where the teacher balanced a tall bamboo on his head pole while walking on a string and Meda maintained the balance of the string from the other end.

Teacher: ‘Listen Meda, I will watch you and you watch me, so that we can help each other maintain concentration and balance and prevent an accident. Then we’ll surely earn enough to eat.’

Meda : ‘Dear master, I think it would be better for each of us to watch ourselves. To look after ourselves means to look after both of us. That way I am sure we will avoid any accidents and earn enough to eat.’

This tale is so relevant in today’s situation, where taking care of ourselves is the best way to take care of your loved ones.

Altius Cares

Altius wishes you a safe pass through this unfortunate and unprecedented global pandemic.


Covid-19 vs B2B Marketing – The Clear Winner

With restrictions of movement in place for the fight against COVID-19, it presents an enormously challenging situation for B2B Companies, in the absence of live events, conferences and face to face interactions, trade shows, and exhibitions.

But it also presents an opportunity in terms of driving demand through digital strategies, this is the medium to utilize to reach customers and clients who are homebound. We have assimilated a list of 10 best practices that B2B’s should consider so as to take control of the present health and logistics crisis.

  1. Game Plan– Though the future implications for businesses are uncertain and unclear, it is time to game plan the long term implications of the current situation on B2B businesses.
  2. Digital is the clear winner here– Updating your digital channels is the need of the hour. Ensure that your digital data on the web is up to date, relevant and fact based. Make sure you have genuine links to medical information for guidance.
  3. Focus on Digital Strategies– B2B companies would need to move into social marketing, content marketing, SEO to target customers who can be found online and devising approaches and tactics for your success.
  4. Live Social Platforms- Achieve better eye-catching content and more targeted campaigns that improves your feed in the news feed algorithm by going live using Facebook, LinkedIn, Instragam and Periscope.
  5. Choose videos over PowerPoint- Videos are a good option for showcasing your product and it is an alternate for in person sales.Converting your PowerPoint presentations into videos to reach potential customers is a wise thing to use the digital channel for.
  6. Podcasts- Digital audio files are the fastest growing content format in B2B. They are a good medium to reach out with more information about your products to clients and also connect with them remotely.
  7. Video Conferencing tools- These are the best for sales meeting presentations like Zoom which every B2B should give a shot at, helping teams to meet up through voice or video calls.
  8. AI Chat Bots – They can be a great substitute for less staff due to sickness, we are moving towards a market where 85% of interaction takes place without human intervention, so this is the best time to utilize AI Bots for Sales and Marketing activities and they can never get sick.
  9. Virtual reality – VR is the tool for live events, demos, trade shows, and exhibitions and ‘walk-throughs’ that can’t take place in person where group-buying is not encouraged. Augmented reality gives your customers the ability to visualize your products or trade show displays remotely using their smartphone.

In addition to getting through your sales and marketing pipeline, opting for the above practices will help keep COVID-19 in check due to digital collaboration that doesn’t require physician human to human interaction.

Also long after we have defeated COVID-19 and things get back to normal, eCommerce businesses will realize the potential in digital channels compared to ground events and adapt them as part of their long term marketing plan.


Event Participation Update from Altius Technologies


The world is currently facing the most unforeseen disaster and it has challenged all businesses right on their face.

It is important that we all stay together and fight back this virus by doing one simple yet difficult process of socially distancing ourselves.

We at Altius are taking every step possible to challenge the Corona Virus and as a first step, we have all our employees working from home thus socially distancing themselves yet all  deliveries commitments to our clients are unaffected. 

From the Sales & Marketing team, we have taken a cautious decision of canceling all our overseas travel and withdrawing from all the events that we had planned.

It was a tough decision to make, given the fact that the decision of participation was made almost a year in advance, but we felt responsible towards the society, therefore the decision had to be taken.

What we will really be missing out are the meetings and interactions that we could have had with our prospects, customers and fellow industry experts.

But, to compensate all that we will be missing,

here’s what we were planning to position at the expos and conferences,

Product Content Transformation

Altius has been a pioneer in transforming any ordinary website into a rich high performing and an Inquiry Generating Engine thereby directly contributing to revenue generation.

We have a proven track record of improving revenue by about 30-40%

We could assess your website and give you a clear roadmap to transform your website into a high-performance website.

Contact US


Speed means business today. It becomes even more imperative in 2020 for revenue-generating websites like eCommerce stores to acquire the right technology and tools to improve the latency and load time, which we call having ‘sub-second websites’.

Switching to a sub-second website is even more crucial for the average eCommerce website

Coping with turbulent times: Event Participation Update

that relies on paid search traffic to attract new and return business. The site speed not only impacts SEO searches but has a profound effect on conversion rates as well.

In fact, a study has found an average lift of 15-30% in conversion rates by having a sub-second website for your eCommerce.

We are currently offering a free subscription of Unifi-i for the first 3 months. 

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In addition to these two primary solutions, we also are  planning to position the following other services and solutions,

  1. AI-based Auto-Classification of Products – Easy and unified shopping experience for customers 
  2. Most cost-effective PIM implementation – Accurate and Consistent data that enrich customer experience 
  3. Connectors between Systems – Integrating different applications and technologies with ease

We look forward to meeting all of you after we have successfully passed this unfortunate time.

In the meantime, we are always up for a Zoom meeting, at a time that is convenient for both of us.

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