The Christmas holiday season is just around the corner. Christmas is a great opportunity for your eCommerce business to take advantage of the holiday season to drive sales. Christmas and new year is not only busy for shoppers alone, they are extremely busy for store owners as well. The Christmas season is always a massive hit on the market. Every company prepares the most effective and unique promotional campaigns to hit maximum sales.
Ways to increase Christmas sale :
1. Review your last year sales :
This is the most important step for a successful marketing campaign. Analyse your previous year data to create a marketing campaign. If your previous year social media marketing was successful, then you can depend on it, this year too. In addition, you need to look at what did not perform well? If you can identify the problem and fix it, then you can rely on your last year’s marketing campaign.
2. Festive letters :
To keep your customers up to date with any offers that you are promoting during the Christmas season, it is the best way to get hold of as many of your past customers as possible. A good looking newsletter is sure to attract the customers. Accordingly you can design your letter, based on Christmas themes.
3. Free shipping :
One survey says that the percentage of sales increased by 49% after offering free shipping service to the customers. Most of the shoppers are always looking for free shipping to save money. That’s why many stores are offering free shipping. This has been regarded as one of the most powerful marketing strategies to increase sales during Christmas. If you don’t want to offer free shipping to customers then you can create a conditional shipping rule, by which customers can enjoy free shipping if their order value exceeds a certain amount.
4. Offering discounts :
During the Christmas period you can outline on the front page of your online shop, that you are offering a discount on certain items for just one day or a week and this offer changes every day. That way you will have people coming back for more every day to see what is the next offer.
5. Using social media :
Social media is the most influential tool for any type of business, whether it is online or offline. Social media helps you to inform your customer about your Christmas festive discounts and sales. To increase the number of customers to your store, you can use paid advertising campaigns.
6. Creating promotional ad’s :
During the Christmas season, there is neck to neck competition between stores. Promotional ad’s play an important role in attracting higher traffic. Higher the traffic higher will be your sales and returns. These promotional ad’s highlight the Christmas discount your store is offering, free shipping ad’s which help in increasing your sales.
7. Offer gift wrapping service :
This service is something customers usually look out for during the Christmas period. For some, gift wrapping is a boredom job if it is on a large scale and also time consuming. So shops can offer gift wrapping service to customers. Customers willingly pay extra for such services.
8. Optimize the performance :
When you are dealing with an eCommerce store, customers rushing online can also slow down your store. so it is essential to optimize your store performance which enables the customer to have hassle free shopping.
9. New content :
Content marketing strategy plays an important role in attracting the visitors on your site and then converting them into customers. This year take the time to improve your content marketing strategy and try to build a niche. New content will provide new and repeat customers, it will improve your brand awareness and better customer engagement.
10. Rewarding loyal customers:
Every customer likes receiving personalized messages and your loyal customers will definitely appreciate it. This is the best way to express your gratitude. It may only be a simple holiday greeting, however it can help you to make a strong customer relation.
If you start early enough your Christmas this year will be a successful one. Above mentioned tips may place you firmly on a good track to celebrate Christmas with maximum sales.