product data cleansing

Advantages of Product Data Cleansing for an eCommerce Store

The importance of offering clean and clear product data to the customers cannot be emphasized more. And if you own an eCommerce business, then this must stand out to be a golden rule for you. The quality of your product data is directly proportionate to your business sales. Inconsistent, incorrect, and poor-quality data can lead to loss of sales and business reputation.

Companies spend years to understand their customers and collect data. So, what exactly constitutes data?

Data may be customers’ chats, likes and dislikes, behavioral patterns, complaints, sales numbers, and also the future business goals. In other words, data provides the overall view of your products, services, and business processes.

An eCommerce store has to deal with a large amount of data on a daily basis. While managing such large chunks of data can be challenging; offering correct and updated product information to customers at all times is equally necessary. The ultimate motive of product data cleansing is to structure all the available data and make it useful for multiple users.

The eCommerce data cleansing is important as it impacts decision-making, marketing strategies, customer services, and also offers new updates in your products and services. Let us understand in detail why product cleansing is essential?

·  Product data cleansing allows the business to track customer behavior. Collecting accurate product data helps you to personalize the shopping experience based on customers’ purchasing habits, location, specific shopping requirements, and payment choices. These aspects directly impact your business revenues.

·  Data cleansing offers 100% accurate, correct, relevant, and uncorrupted information which can be used to gain valuable business insights. It also helps to reduce shipping errors, customer complaints, and any fraudulent practices.

·  Data cleansing also safeguards your mailing services. You can identify irrelevant recipients and spam emails. It helps you target your emails in the right manner leading to maximum leads and conversions.

·  Data cleansing minimizes errors caused unintentionally by customers; for example, errors caused while typing customer information, or wrong shopping details while browsing the site.

·  Clean data decreases the number of failed orders leading to reduced losses. Clean data enhances valid addresses and email contacts so that the material can reach the right customer.

All of the above-mentioned pointers explain the importance of product data cleansing. Here are some more advantages for an e-store to opt for data cleansing services.

·   Updated information is readily available to the customers at all times.

·   Accurate information reduces buying errors which lowers the rate of product returns. This is beneficial for the customers as well as the business.

·   Product data cleansing removes any duplicate inputs

·   Customers can locate their desired products easily

·   Product data presentation is consistent

Business data is sensitive to inaccuracies. It interferes with the productivity leading to loss of sales leads, revenue, and business reputation. Inaccurate analysis reports can be harmful for the business over the long run. Opting for product data cleansing services allows managers to use the accurate data efficiently and make the right business decisions. Investing in this service helps businesses to troubleshoot any problems caused due to data discrepancies. Ensure that your data is rectified and structured well so that your employees can focus on other crucial business functions.

ui/ux design

Why Collaboration is Needed in Designing?

When it comes to User experience (UX), designing can be a critical process, as it takes a lot of imagination and creativity on one’s cards. In such a situation, every designer can face certain designing related challenges. Hence, working in collaboration with other designers can save you some time and effort. Collaboration allows you to interact with other designers and learn from their challenges.

User experience can be enhanced only by observing, understanding, collaborating and communicating. Collaborating with other designers in the designing process can generate better ideas for development. In addition, one must also collaborate and communicate with other teams as well. Let us look at why collaborating is such an important point for designers to consider.

1. Enables Product Thinking

When the UI/UX designers begin to design a user interface, the user requirements must be kept in mind. To solve the pain points of users, should be the key business goals. It is important that the designs are user-friendly and interactive so that customers can easily learn to use the interface and enjoy using it.

Working in collaboration with other designers helps to understand the pain points, needs, and ways to solve them. This puts the designer in a better position to enable seamless transition of deliveries.

2. Develops Understanding of Team Functionality

In order to complete and deliver a project successfully, all the teams have to contribute their fullest. The combined efforts of design, research, development, sales, and project management teams help deliver the best output in the least time. All the teams must collaborate and communicate with each other in order to execute the functions efficiently.

Working with other teams helps the designers understand the team’s functioning, and how they can work together to be more productive.

3. Helps Coping with Challenges

Designers tend to face numerous challenges and stress to deliver their best every time they are assigned a project. In order to help them unveil their true potential and work capability, designers must be respected and given equal opportunity at work. Hence, by creating a healthy collaborative work environment, we can offer the right capabilities to our designers.

Designers can take initiative and lead their design deliverables confidently. This will enhance the trust of the designers with the team and reduce fear and hesitation.

4. Improves Communication Skills

Team collaborations help to increase communication skills and other personality skills. Interacting with other team members gives clarity to thoughts and views and increases the idea generation process. Decision-making process is fastened and there is scope for constructive criticism.

5. Helps Employees to Stay intact with Company’s Vision

All the people working on the same project, work with the same vision in mind. The end result hence remains the same irrespective of individual roles and responsibilities. Efficient collaboration can help the team achieve revenue goals.

Efficient collaboration helps designers to build relationships with other designers and team members. It is a great opportunity of learning and growing; a large scope for knowledge sharing, as generally projects belong to different industries and domains. Since team contribution offers bigger results than individual contribution, collaborating is always beneficial. Healthy peer interactions, discussions, and relationship management leads to a better work culture and enhanced employee productivity.