Ways to get your eCommerce business ready for Christmas sale

The Christmas holiday season is just around the corner. Christmas is a great opportunity for your eCommerce business to take advantage of the holiday season to drive sales. Christmas and new year is not only busy for shoppers alone, they are extremely busy for store owners as well. The Christmas season is always a massive hit on the market. Every company prepares the most effective and unique promotional campaigns to hit maximum sales.

Ways to increase Christmas sale :

1. Review your last year sales :

This is the most important step for a successful marketing campaign. Analyse your previous year data to create a marketing campaign. If your previous year social media marketing was successful, then you can depend on it, this year too. In addition, you need to look at what did not perform well? If you can identify the problem and fix it, then you can rely on your last year’s marketing campaign.

2. Festive letters :

To keep your customers up to date with any offers that you are promoting  during the Christmas  season, it is the best way to get hold of as many of your past customers as possible. A good looking newsletter is sure to attract the customers. Accordingly you can design your letter, based on Christmas themes.

3. Free shipping :

One survey says that the percentage of sales increased by 49% after offering free shipping service to the customers. Most of the shoppers are always looking for free shipping to save money. That’s why many stores are offering free shipping. This has been regarded as one of the most powerful marketing strategies to increase sales during Christmas. If you don’t want to offer free shipping to customers then you can create a conditional shipping rule, by which customers can enjoy free shipping if their order value exceeds a certain amount.

4. Offering discounts :

During the Christmas period you can outline on the front page of your online shop, that you are offering a discount on certain items for just one day or a week and this offer changes every day. That way you will have people coming back for more every day to see what is the next offer.

5. Using social media :

Social media is the most influential tool for any type of business, whether it is online or offline. Social media helps you to inform your customer about your Christmas festive discounts and sales. To increase the number of customers to your store, you can use paid advertising campaigns.

6. Creating promotional ad’s :

During the Christmas season, there is neck to neck competition between stores. Promotional  ad’s play an important role in attracting higher traffic. Higher the traffic higher will be your sales and returns. These promotional ad’s highlight the Christmas discount your store is offering, free shipping ad’s which help in increasing your sales.

7. Offer gift wrapping service :

This service is something customers usually look out for during the Christmas period. For some, gift wrapping is a boredom job if it is on a large scale and also time consuming. So shops can offer gift wrapping service to customers. Customers willingly pay extra for such services.

8. Optimize the performance :

When you are dealing with an eCommerce store, customers rushing online can also slow down your store. so it is essential to optimize your store performance which enables the customer to have hassle free shopping.

9. New content :

Content marketing strategy plays an important role in attracting the visitors on your site and then converting them into customers. This year take the time to improve your content marketing strategy and try to build a niche. New content will provide new and repeat customers, it will improve your brand awareness and better customer engagement.

10. Rewarding loyal customers:

Every customer likes receiving personalized messages and your loyal customers will definitely appreciate it. This is the best way to express your gratitude. It may only be a simple holiday greeting, however it can help you to make a strong customer relation.

Conclusion:

If you start early enough your Christmas this year will be a successful one. Above mentioned tips may place you firmly on a good track to celebrate Christmas with maximum sales.

The eCommerce guide to holiday flash sales

People more likely buy when they feel they are getting a special deal instead of an everyday low price.  A flash sale is a short term discount or promotion on products offered by eCommerce stores specifically lasting for less than 24 hours.

Why run a flash sale?

  • A well executed flash sale can increase customers loyalty and moves excess inventory.
  • Flash sales gives an opportunity to consumers , exactly what they are looking for.Then running the deal for a short period of time gives customers that extra jolt to act fast and buy now.
  • Flash sales help sellers compete on price.
  • As an eCommerce owner you would get rid of excess inventory.
  • It lures the customers, hoping to retain them afterwards.
  • It also increases your overall sales and profit.
  • But profits aren’t guaranteed. You have to execute flash sales correctly to reap the benefits.

Reasons why flash sales fail :

1. Shipping failure :

After a flash sale is over, customers expect quick and accurate delivery. Most of the customers complain of waiting several days to receive their product after the purchase. Make sure your flash deal offers free shipping. This not only helps your brand stand differently on eCommerce platforms, also you will be competing in a better way with Amazon.

2. Inventory failure :

Sometimes e stores keep selling products even after they have no more inventory left. This means the seller has to cancel some of the orders, leading to customers dissatisfaction and mistrust of your brand. So make sure that before launching flash sales, you have plenty of stock.

3. Bots failure :

“Bots”- computer programs are the most popular hack. Firstly the sites are hit by the bot invasion and rob loyal customers. Secondly bots have created a thriving resale market online, causing both retailers and fans to suffer.

        Make sure you look at resale sites. Because,those hand-to-get items that were just on flash sale on your site are sold out. Within no time, those products are available on online resale markets. So bot protection is a key to your success as an online flash seller.

4. Site failure :

It is seen that eCommerce websites crash during their busiest sales season. During the busy season, your eCommerce site will be receiving the most traffic, processing the most orders and using the resources optimally. Thundering crowd slows your site speed, even causing it to collapse. If your business model heavily relies on flash sales, load testing your site is a must. Your website server should be able to scale on demand, to prevent crashes.

The best practices of successful flash seller

1. Determine the goals :

  • Firstly determine why you want to run the flash sale ?
  • Do you want to sell off the excess inventory?
  • Do you want to gain website traffic?
  • Do you want to attract new customers?
  • Do you want to increase brand awareness?

If any of these go with your goals then flash sales could work well for you.

2. Select your target customers :

your flash sales strategy should focus on your target customer and design your flash sale around their interest. Avoid targeting existing customers instead target your competitors’ customers. Select those customers who left negative reviews for your competitors. A flash sale is a great way to re-engage inactive customers with your offers.

3. Pick the right time :

Holidays like valentine’s day, mother’s day, Christmas day are special times of the year when consumers are emotionally ready to shop. By looking at your past order data you can decide when to run a flash sale. If you host flash sales before the holiday season, you can actually win new customers and beat the competition. This will increase your fan base before the holiday shopping event starts.

4. Pick the right product:

The products you select for your flash sale should be based on the customers that you are trying to target. For instance if you are targeting competitors customers, then choose a product that your competitors customer love at a lower price. Secondly if you want flash sales to promote brand awareness then promote your signature product that your brand is known for.  Promote the products with the highest search volumes is the best way to appeal.

5. Set right prices :

The price must be right. Your discount should be big enough to send people running to your site. If your brand never goes on sale, then 10% might be enough. Price your flash deals slightly higher than your lowest possible price. These price drops should be reserved for your biggest annual promotions like BF[black Friday] CM[cyber Monday].

6. Create a sense of urgency to promote flash sales :

Use social media platforms namely Facebook, Instagram etc., to actively engage with your customers throughout the flash sale. Show your discount in your subject line. Use countdown timers on your flash sale landing page. As flash sales are for limited time, it will create a sense of urgency. It is a FOMO deal [fear of missing out] which helps in boosting flash sales. This encourages the shoppers for impulse buying.

To sum up:

All in all flash sales can help you make a lot of money. They provide you with short term benefits like inventory clearance, generate extra revenue, brand awareness and business growth in the long run. You have to invest time and effort. It’s a boom or bust in a very brief sales window.

SEO trends that will carry into the new year

SEO has seen a considerable change in these few years. Mobiles has been used widely for online searches. SEO isn’t just about keywords but to make the content on your website more attractive and relevant. This changes will help you to prepare and update your site and to target the market share maximum. In the last five years SEO strategies have changed with the introduction of new technologies. Like voice assistants, artificial intelligence and the rise of mobile experience. Google and other search engines have played an important role in digital marketing.

1. Voice Search Optimization :

Voice operating assistants like Alexa, Siri or google voice console are going to be the buzz in the new year. As soon as the device has input, it will detect the language in which the query has been asked. The key words in the query will be captured and the query will be answered accordingly. Voice search engines are faster easier and time saver.

2. Visual Searches :

People use visual search mostly to get directions and identifying landmarks, shop recipes local business reviews. People are searching more with images than ever before. Platforms like Pinterest get 600 million visual searches monthly. If you want your sites content to be served to your visitor as a visual search result, ensure you use image SEO.

3. Online Video :

Nearly 86% of global business use video on their site today. make sure that video should be a part of your SEO strategy. when doing online video, make sure that you organize your content into sections, that help google and search engines understand the video content. Also add a key word in the title and using tags helps the search engine know what the video is about.

4. Growth of AI [Artificial Intelligence]:

AI is reshaping SEO, they identify data patterns to collect accurately real time information and evaluate the quality of your content. Search engines are relying more on AI for search query. Align your content for voice and visual search, to get the right data from your site. Also use AI powered analytics to find out your site’s performance and optimize it for better results.

5. Off page SEO :

Off page SEO also helps to boost your online ranking away from your site. Google review is one of the most powerful tool for your online store. The number and quality of reviews act as leading conversion factor. Make sure you encourage the customers to leave reviews, which will add a positive feedback for your business.

6. Long tail keywords :

Keyword research becomes the bread and butter of maintaining SEO. Long tail keywords are the best friends of eCommerce stores. Long tail keywords make up the majority of user searches, that is how people search online. Every short tail keyword has endless long tail words that could all benefit from different pages. It is all about knowing your niche. Long tail keywords has two benefits, one you will face lower competition and have a higher conversion rate than short tail keywords.

7. Mobile first :

More than 50% of all internet traffic is from mobile devices. Google also has shifted it’s algorithm towards mobile users. The websites that perform best on the mobile, will be ranked accordingly. Websites which does not adjust as per device, will have low readability and slow page loading speeds. To optimize your site, google provides you with this tool. To check, if your website accommodates mobile users.

8. Local SEO :

The demand for local search is huge. More than 5 million apps and websites use google maps platform every week. That’s why google continuously releases new features for business to use such as posts, services, hours, address., etc., due to covid-19 people are searching out local options around them, both due to lockdown and to support local business, which is facing a difficult time to stay in business. People search to see if business are still open their working hours have changed, checking out menu’s [restaurant services] take away timings. Google my business is a high visibility way to communicate, these updates to a customer, new or existing.

9 . Quality Content :

This is the kind of approach that you can take on your website. It is time to consider the information that people are looking for and need first. As the importance on quality content is growing, it is time to boost your content marketing strategy. Eat [expertise, authoritativeness and trustworthiness], matter a lot for eCommerce store.

Conclusion:

SEO is moving quickly. These trends and challenges can help you optimize your site for better organic traffic to your site.

Tips to boost eCommerce sales for the Thanks Giving weekend

Finally 2020 is coming to an end, but before that it’s thanks giving and Christmas time. Thanks giving has been regarded as the beginning of Christmas shopping season in united states. Black Friday is an informal name for Friday, which is celebrated on the fourth Thursday of November. Many stores offer highly promoted sales on black Friday and open very early such as midnight.


Tips to boost eCommerce sales

1. To reach existing customers :

Keep your existing customer base as the center of your eCommerce marketing strategy. Cashing in on your existing customer is the easiest way to boost your sales. They already know your brand and product you sell. Use social media channels and email marketing to target your existing customers to show your deals and discounts you have instore for them. Target them first, other wise they will head else where for holiday deals.

2. To set referral program :

To boost online sales on cyber Monday, you can provide extra discount and exclusive deals for shoppers who refer a friend, co-worker, or a family member on black Friday. There is a gap of two days between black Friday and cyber Monday. Your existing customers would like to refer someone in exchange for more savings. You as a seller will get more sales.

3. To optimize landing page :

First optimize your landing page when the festive season is around. So make sure your landing page look attractive, engaging and optimized.

To make it attractive, give your online store theme based specific banners for black Friday, cyber Monday and Christmas.
To make it engaging, add your deals on landing page, like black Friday deals, cyber Monday sale and Christmas discounts.
Optimize your online store for desk top, mobile devices. Shoppers don’t like unresponsive slow loading website during the Holiday rush. Make sure you offer your shoppers a hassle free shopping experience.

4. To play with buyer psychology :

Buyers are people, just like all of us and they too are driven by irrational decisions. As an e-seller apply buyer psychology to your eCommerce holiday marketing strategy. Like creating a fear of missing out. Buyers are often looking to get their hands on great deals and fear missing out due to seasonal rush. Adding tags on your page like “last minute offers”, “count down deals”. You can sweeten the deal by giving free shipping and same day delivery are two more great ways to sweeten the deal.

5. To use social media :

first find your most popular social media channels, know where most of your shoppers are visiting, accordingly make your social media strategy. Target audience and come up with creative campaigns for events like black Friday, cyber Monday and Christmas. Plan your social media posts specifically for each event. Also you can run paid and promotional posts on your best product deals and discounts.

6. To improve your content strategy :

Blogs are a great way to improve SEO and incoming traffic. When it comes to thanks giving weekend you have to make changes in your usual content strategy. Your content should promote your black Friday and cyber Monday deals.

7. To optimize for mobile :

Sources confirm that every year, mobile devices claim more and more purchases. So make your website mobile friendly. Your site’s design should meet the modern standards and should impress the customers while shopping. Comparison shoppers love to research product prices online.

8. To use live chats :

Before purchasing customers has many questions, if their queries are not answered on time, they may leave the site and this can be a loss to your store. Make sure that you are responding to your customers quickly. For a hassle free communication, you can offer live chat support on your eCommerce website. This will reduce the time consumption between you and your consumer.

Conclusion :

The festive holiday season is all about the sales. The competition online is already stiff and it is only going to get tougher during the festive season. Now that you know the tips and tricks to stand out from the competition, it’s time to perfectly execute the marketing strategy.

Creative Thanks Giving ideas for Online Marketing

Every business whether traditional or eCommerce should say “thankyou” to it’s customers. The motive behind expressing thankyou is to make your customers feel like you genuinely appreciate their relationship. Thank them for anything like – a purchase, their support , likes on social media or any action that has supported your business.

Creative ways to send thank-you messages

1. Right after a purchase:

The best time to send a thank you message is immediately after the customer’s purchase . This also makes the customer feel more comfortable about their purchase. Thank-you emails also function as a confirmation email , as it gives them proof of the transaction taken place .

2.New subscriber :

Send thank you message as soon as new subscribers sign up your site. Subscriber may be interested in your products, but haven’t decided yet. Thank them for their attention and educate them about your product .Invite them to contact you if they have any queries.

3. After customer receives the product:

A great time to thank customers is a few days after they receive the product. Thank the customer sincerely and ask them about the product review, honest feed back and link them to the page where they can leave their reviews. You can also link them to a video, teaching them how to use the product, set up or how to care for the product.

4. Promote offers:

Sending a thank-you email after customer’s purchase is a perfect time to offer them other promotions. You can include complementary products that go well with the customer’s recent purchase. Discount coupons encourage customers to make future purchase.

5. Thanking face-to face :

People love to be seen and heard. Engaging your customer in a conversation over a video chat in person is a wonderful way of thanking a customer for supporting your company.

6. Thanking for a cause :

Donating money to client’s honor to a charity that are very close to their values and vision. Customers will be more happier than personal gifts and they will appreciate your move, towards doing good in the world.

7. A thoughtful gift :

Try to thank your client by presenting a thoughtful gift. The gift can be related to your company or entirely separate from what you do. For instance gifting a new year’s diary or a calendar, having your product image and a brief description about the product which help them in their future purchase.

8. Crowd sourcing an idea :

You can crowd source by asking customers, how can we thank you? How can we appreciate you? They may have more creative idea than your own. The best part of transforming their ideas into a customer appreciation week can become an annual event. People will look forward to it every year.

Conclusion :

Saying thank you may seem like a simple thing, but it matters to your customers. It shows them that they are more than just a transaction to you. Saying thank you is a generous approach that conveys the importance of each customer to your success.
“People will forget what you said
They will forget what you did
But they will never forget
How you made them feel”.

Taxonomy: Personalize your E-commerce and skyrocket sales

Do you want to make your E-commerce data more personalized as well as your data-driven decisions smarter and more efficient? Do you want your audience to engage with your content and drive traffic or sales more efficiently? If you do, then your ideal solution would be to set your personalization strategies or goals, and then optimize the taxonomy and tagging system of your E-commerce website likewise. Good product taxonomy can help you achieve the ideal personalization that you’re looking for.

What is taxonomy?

Taxonomy is a way to establish a framework of tags that organize your content by topic, target group, etc.

Your taxonomy means that your E-commerce data can be categorized across multiple sources and channels. A taxonomy standardizes the data inputs and outputs in your attribution platform, ensuring that analyses, insights, and recommendations for your E-commerce solutions match the unique jargon and business objectives of your brands. Once you set up your taxonomy, you can categorize your E-commerce data and use it more effectively.

Taxonomy helps your E-commerce business substantially

Taxonomies allow you to convey different views about your content and contextual experiences. For example, if you wish to present your order processing system with personalized upsells and call-to-actions, your taxonomies need to categorize your product catalogue descriptions, marketing content, customer personas and various other key concepts of your e-commerce business. Taxonomies also provide a framework for data in your attribution platform that allows you to analyse your media performance that matter the most to your E-commerce business.

Taxonomy is critical for personalization of your E-commerce data

Defining a taxonomy is critical if your web content management platform supports all your digital channels: site, mobile, tablet and social. Taxonomies support and improve the search engine searchability of content on your E-commerce website and improve your ability to personalize your data as well as customer experience across all channels. Creating taxonomies is a skill, but it makes the process of providing the sort of personalized content that is just right for your customers much easier.

Taxonomy transforms the way your E-commerce communicates

Applying a well-thought-out taxonomy to your E-commerce content can transform the way you communicate with your customers, organize your information, and deliver an immense return on investment by improving content discovery, online marketing, and customer self-service commerce. When creating the taxonomy for your E-commerce website, you can classify your content in an organized way so that you are better equipped to provide your visitors with personalized content.

Taxonomy helps eliminate redundancies and increase marketing effectiveness

Marketers are instructed to relate the value of each content element to organized and comprehensive attributes. When a customer buys a product, for example, a data decision system uses the customer profile to identify the to-be-served offers, removes content from the offer memory, compiles relevant content modules, and makes them available to your marketing channel, which then delivers the content to the customer through relevant channels. By tagging the core content and pages you want to use as per your strategy for personalization, you can offer relevant content to anyone who visits your E-commerce website at any point in their customer journey. Personalization makes your campaigns more effective and allows you to use them for the customer experience, increasing the impact you get from every campaign buck you spend.

Strong taxonomy ensures strong benefits for your E-commerce business

  • Taxonomies allow you to make your content available to business applications that are external as well.
  • With taxonomy, you can limitlessly personalize your E-commerce content offerings on various content channels.
  • A strong taxonomy creates organization, consistency, and rational management, thus helping your teams deliver only relevant content to your customers.
  • Through taxonomy, you can organize and manage context-based references.
  • Taxonomy can help you influence the scalability of your marketing efforts.
  • Strong taxonomy can help create consistency and governance across authors, environments, technologies, and channels.

Taxonomy optimization also allows your internal team to review analyses for each category and make smart, performance-oriented decisions. Taxonomies help you serve content that achieves one-to-one personalization. They are a link between your personas, the personalized content you create for your personalization, and the tools you use to know what content to serve.

Although it is the first step in allowing your E-commerce business to create a unified data system for all your team marketing activities, creating an enterprise-level marketing media taxonomy might seem like a daunting task. Let us help you with that. Avail Altius’s product taxonomy services to improve your category hierarchy structure, making your navigation better and to the exact product page for faster buying and speedy purchase processes. We at Altius can help you create a well-designed taxonomy with structure and customisability, so that your E-commerce content is not only personalized, but also helps you skyrocket your traffic and sales more than ever.

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The Importance of a Product Data Management System in E-Commerce

An e-commerce business may generate a considerable quantity of data relating to measurements, inventory, and descriptions, and it is often a challenge to keep the data up-to-date and accurate.

So, there is a need to make the data easily accessible and uniform, and this is where Product Data Management (PDM) comes into the picture. Through good Product Data Management, you can make sure your e-commerce data is regulated and organized. A comprehensive Product Data Management system also makes sure that your data is well-structured, user-friendly as well as available to your customers when they visit your e-commerce website.

A good PDM system will help your e-commerce brand collect product information from a variety of sources, including suppliers, to provide your consumers with accurate product data. PDM systems play an important role in aggregating product information, tagging processes, and distributing product information across a variety of distribution channels. Most OEMs have BOM data in enterprise resource planning (ERP) systems, product lifecycle management (PLM) systems and computer-aided design (CAD) databases.

Features of the Product Data Management software:

  • Product Data Import
  • Product Data Mapping
  • Product Data Quality Reporting

What is Product Data Management?

Product data management is the process of managing and curating data for each product in an e-commerce store. This includes including product images, descriptions, reviews, tags and more.

How does Product Data Management work?

  • It is a repository of central knowledge for the products.
  • It processes the history as well as promotes data exchange and integration between companies and all users that interact with the product, for example- project managers, engineers, sales employees, purchasers and quality assurance teams.
  • Central databases manage metadata such as owner files, share status, components, etc.
  • Centralized software systems provide other systems in the company with the necessary information about the product.
  • It is used in the engineering environment to manage product-related data throughout the product lifecycle.
  • It controls product-related data and associated workflows and processes within a company.
  • It uses software to manage, store and process information about a particular product in a single central system.
  • It is a tool that designers use to create initial specifications and prototypes for new products.

Improve your E-commerce data quality substantially with these plethora of benefits that PDM offers:

  • PDM manages and tracks all the product data related changes.
  • It controls processes, helping minimize the streamline design data and cycle times.
  • It improves productivity by reusing the product design data and making timely decisions.
  • It enhances stakeholder and global team collaboration that are in association with the products.
  • The visual review is much easier with it and all product data related changes are instantly managed and tracked, simplifying audit trail.
  • It takes care of all business requirements as it allows the classification and extraction of accurate as well as precise data.
  • It assesses all the product launch and creation associated costs.
  • It helps optimize business profitability by reducing the incurred production costs.
  • It controls the entire vigilance, reducing the probability of errors, thus improving the quality of the opted measures.
  • It achieves the desired levels of security associated with projects and access privileges through its approach of role management.
  • It helps protect sensitive information.

We know that achieving the desired kind of success through your E-commerce business can be challenging. Let your E-commerce product data manager do all the heavy lifting for you, and make sure your data is still the most accurate, good quality and free of errors. What could be better than this? Whether it is the assignment of unique identifiers, entry of product data, product descriptions, taxonomy development, or the processing of the catalogs, every one of your products come with their own sets of management and organization for the most improved user experience. Your Product Data Management system can take care of all these tasks easily and help you catapult your business with your in-house resources freed up.

Product data management is therefore essential when it comes to improving the data quality and ease of product processes of your E-commerce business. Rich and good quality product content is central to a connected customer experience that leads to better customer engagement and increased sales. Choose Altius to implement it for you. Here’s more information about our E-commerce Product Data Management services. Connect to us here to get it done now.

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How to Write Product Descriptions that sell: Tips with examples

Everyone knows the importance of good product photos on your website, but when it comes to buying decision, words become will equally important in giving context to your images and pushing customers to buy. Here the role of product description comes in. A well written product description has the power to move your customers through your sales funnel. The product description helps fill in the gaps to determine whether or not the product is the right fit for the customer.

What is a Product Description?

A product description is a copy that describes the features and benefits of a product to a customer. The goal of the product description is to provide the customer with enough information to compel them to buy the product immediately. Product description helps in educating customer, on the key benefits, unique value of the product and helps to increase your sales and build customer trust.

Many websites need product description along with product image. Some need only main points of description and some website may convert with no copy at all. There are several factors as to why the product description didn’t help in conversions. it’s possible they weren’t written correctly for the audience, they were placed in a less visible area or were written in wrong format.

Why you need a Product Description? 

Product descriptions help improve your search engine (SE) ranking. Optimizing your product description with specific keywords help improve your ranking position on Google. Product description educates your customer on the product, by offering information on the product that the picture can’t do on its own. For example, by looking at a laptop picture, you wouldn’t buy it. As a shopper, you want to know the features and technical specification of a laptop. By providing customers with key product information, you try to build customer service inquiries. It helps the customer to know whether that product is good for them or not.

Tips for Product Description that sells:

#1. Informative content :

To make purchasing decisions, people need information. An important reason, consumer visit product pages are to learn more about product features. Excellent product description can help people find exactly what they are looking for. The best product description writing focuses on :

  • What is the product?
  • Who is it designed for?
  • Why do customers need it?
  • How can people use it?

Just to woo customers, fancy language can’t compete with real information.

Example :

Dewalt product description has a lot of helpful information in a compact paragraph. Dewalt explains exactly why you would want to buy this drill. It is compact and lightweight. It has a long-lasting battery and offers excellent performance. In less than 30 seconds, the shopper has a good idea of this product. Tabs are best for providing a lot of information without cluttering up the screen.

#2. Simple and clear Product Description :

Customers like simple, clear and to the point content. For instance, product like sweat shirt doesn’t need multiple paragraphs to be written on it. Some product pages work wonders with single worded phrases.

Example :

customer who want to buy coat “complete storm protection”. These words are easy to understand and express the clear concept. Adventure lovers discover the jacket of their dreams in one sentence. If consumer decide to look for more information, what they know is just as clear as the main description.

See Nike shoe product description. “Cushioned, comfort, customized”. Run the streets in Nike. We got all the basic features and necessary info put in just one sentence.

#3. Know your target audience :

While writing product description you should be able to define which features would be of most interest to your potential buyers. This begins with understanding  your “buyer’s persona”. Your buyer persona will help you understand which features will be most valuable to your customer. While writing your product description , certain questions you should keep in mind :

  • How did this person arrive to your page ?
  • What are his/her interest ?
  • What features or benefits would interest this person more ?

With the help of these questions you will be able to write a better product description that sells.

Example :

The natural Himalayan salt lamp – light color.

Description : natural shaped Himalayan salt lamp made of 100% pure Himalayan salt rock. A gorgeous addition to naturally ionize and refresh your space. It purifies the air of your environment reducing dust and allergens from the air. May help in curing  symptoms of allergies, asthma and headaches.

Here the buyer persona is interested in all natural remedies for the home , especially to allergies. The potential buyer would be interested in learning about these remedies rather than focus on decorative feature of the lamp.

#4. Focus on product benefits :

As an e-store owner , you would like to show that your product has best quality and the most unique features. Most of the customers want to know- how a particular product can benefit them. A product benefit tells how the product helps in increasing the standard of living of the customers.

 Example : The natural Himalayan salt lamp.            

Description : natural shaped Himalayan salt lamp made of 100% pure Himalayan salt rock. A gorgeous addition to naturally ionize and refresh your space. It purifies the air of your environment reducing dust and allergens from the air. May help in curing  symptoms of allergies, asthma and headaches.

The product benefit includes purification of the environment, by reducing allergens from the air. They clearly outline the benefits of the product rather than focusing on the decorative feature of the lamp. Translating features into benefits like this will be a better product description that sells.

#5. Optimize search engine :

Search engine optimization (SEO) is the easiest way to attract new customers to your page. It’s true that high-quality content does wonders for search engine rankings. Optimization begins with keywords which are usually the search term that buyers use to find the product.

Example : “women black dress pants” , is a keyword that could easily be optimized in your online store. With a quick search for women’s black dress pant, you will see results include some variations of the keyword. When we click on one of the listings on the first page , we can see how Google uses this keyword on their site to appear in the search result. For best SEO results place your keywords in your 

  • Page titles.
  • Meta descriptions.
  • Image tags.
  • Product descriptions.

This will be your product easily searchable for those who are browsing for your product.

#6. Use good product images :

Even if master product description writing, you must still have quality images to go with it. As pictures say more than words, no product description is complete without one or more pictures. Before reading a single word, seeing the image the target customer already feels connected with the product.

Example : Veta mix , a brand that sells grade blenders uses quality images and videos on its product page to help make the sale. You will also notice that they list the benefits within very short product description. By showing what blender is capable of in technicality and look wise the customer starts imagining of having this blender at home.

Pull up : 

The main aim is that your product description shouldn’t push your product so much as it will ignore the main points about why it will improve your standard of life. Keep your product description simple and easily understandable. It should be customer engaging and answer the queries of the visitors. Create a product description that moves people to action.

How does a Product Attribute Scheme Design work as a competitive advantage?

Steve Jobs very well quoted “design is the fundamental soul of a man-made creation”.

Product attributes refer to physical features, quality and design of a product that helps to attract customers to make a purchase. Physical nature, uses and benefits of the product, makes it unique and different from other competitive products in the market. Attributes include size, color, price, flavor etc., product attribute differs from product to product. For example, attributes which affects food product selection are taste, price, nutritional value and flavor. On the other hand durable products like shoes are influenced by cost, brand, color, usage, quality and durability.

Product attribute scheme design helps in describing your products, based on an understanding of your users. Designers study consumer behaviour – how the customers are making decisions about purchasing products. This will help them to design the product as per consumer taste. If the consumer gets what they are searching then they will end the purchasing cycle by purchasing the product.

Need for Product Attribute Scheme Design :

  A poor product attribute design has a very bad impact on your e-commerce business. Customers find difficulty in searching for your product due to poor product attribute this will lead to low sales and low conversion rate. For example, if visitors are coming to your landing page and leave the site before purchasing your product, it may be because they do not see the specified details that would help them choose the product they want. If customers cannot find what they need, they will move on to your competitor’s site. Such type of customer behaviour reveals which attribute needs to be given priority in the scheme design. Correct attribute design requires expert advice on user experience, PIM and taxonomy.

Competitiveness :

Products that are similar, usually are the products that are competing with one another. For example shampoo bottle. The goal of product attribute is to impress consumer enough that they pick your product over the rest. In order to stay competitive, a company needs to take it one step further and actually convince the customer to purchase their shampoo over the other shampoos. This is where companies need product attribute scheme designs by making the product look attractive, add some creative slogans and highlight the quality which other products can’t offer. To seal the deal – companies might offer competitive price, making their product simply irresistible.

Changes :

Changing product labels, and offering great price doesn’t always attract customer to buy your product. We live in a dynamic world, everything keeps on changing, so are the demands of the consumers. One year consumer may like shampoo that enhances the 9shiny texture of their hair, next year they may like a product that adds volume and increases the length of their hair. A successful product design, make changes quickly to adapt to the new customers demand. To be a competitive product attribute scheme design, need to keep up with the growing trends. To reap the benefits of the competitive market, your product attribute scheme should be more creative, add new varieties to your products, of course, competitive price is a must.

Advantages of Product Attribute Scheme Design:

  • Product attribute scheme design works as a competitive advantage as it helps you to know the changes in the consumer demand and accordingly to make changes.
  • Secondly attribute scheme helps in designing the product that matches with consumer expectations.
  • A good attribute scheme design, differentiate the company’s product with other products giving the company a competitive edge.
  • Product attribute scheme design helps in improving profit margins by increasing sales and also increases your market share.
  • A well product attribute scheme helps in easy manufacturing and distributing the products.

Conclusion : 

Product attribute helps you to identify gaps in the market, areas for improvement in product development and methods to better serve your target market to boost your sales. Consistency in attribute scheme across the entire product range will improve the customer experience leading to increased conversions and sales. Excellent product attribute scheme design is a gateway to business success. A well-designed product attribute will help you in exploring your organization’s capabilities.

Tips for prioritizing Product Content Enrichment

People are adopting online shopping like never before and the global eCommerce market size is expected to grow very high in the coming years. Current technology trends and accessibility have made it possible for every business to create an eCommerce platform in no time and start selling. As the demand for online shopping is increasing, it is necessary to see that your eCommerce site is functioning well enough.

Sometimes you may find that the content on your product page is inconsistent, lacks certain important information or deficiency in description. The product content is not optimizing your search engine ranking. Comparatively, with other websites, you may find that your website is lacking visual content, multiple product images etc. This is the time that you have to improve the quality of your online product content. If you are dealing with hundreds of SKUs (stock keeping units), the resources at your disposal may not be sufficient to enrich product data for every single product you a stock or sell.

Here are the ways to prioritize your product data enrichment for a better search engine ranking and enhancing your customers experience –

#1. 80/20 rule :

It is also known as “Pareto’s principle”. This rule is applicable in many fields like sports, health care, business etc. Applying it to the business world, the 80/20 rule suggests that 80% of your company sales come from 20% of your customers. In the sales and marketing sector, you can use the 80/20 rule as a guide with highly effective business solutions.

The main question, that most of the businesses are facing is – how to identify 20% of their main customers in order to make a marketing strategy, to achieve 80% of the result with minimum cost. Your online site may have hundreds or thousands of contacts on your product list. Keep a close watch on which customers made a recent purchase, who are frequent buyers, which ones were generous in their purchases. Which products are more in demand? Identify the 20% of your products that drive 80% of your eCommerce sales and make these products fully enriched.

#2. Customer focus:

It is important to know, which user behaviour will end up the cycle by purchasing your product. Many eCommerce websites are launched only for such selected customers who are generous in their purchase. In such cases, you can enrich those products content that is more applicable to those customers. By focusing on the products they purchase, you can increase the value of your eCommerce site and also enhance user experience.

#3. Enrich core product :

The essential products which define your brand and provide value to your eCommerce website, such products are best to choose and enrich the product content of those core products.

#4. New product launches :

When you are planning to launch a new product, make sure that your new product has relevant, current and high-quality content. Enrich your new product page with engaging and informative content, because in digital marketing ‘content is the king’.

#5. Seasonal products :

If your Online store is dealing with seasonal products, make sure that during that season your product page should be enriched with the rich and current content of the product. Since it’s a seasonal product, every season new feature will be added to your product. For example ceiling fans, refrigerators. These products are out every season with some newly added feature. Make sure you highlight your product page with that particular feature.

#6. Gated eCommerce :

If your website is accessible by only restricted or selected customers than those product pages should be enriched with relevant and informative content. For instance, I-phones are launched every year with some newly added version, so your content must have that current feature of your product, so that you can target the gated customers.

#7. Gap filling :

Identify weak points of your product content. Sometimes your product content has an insufficient description of your product then you have to enrich your content with relevant and current information about your product. For instance, if your product page is without images than you can add product images and can make it more engaging.

Pull up:

Prioritizing product content aims to boost more sales and increased revenue. Google analytic helps in identifying products with low online conversion rates. Once you identify the products – you can enrich the content of those products, helping you to increase conversion. Similarly, PIM also helps you in improving the quality and consistency of your product page, by enriching the content with more images, visual information and current eye-catching trends. Engaging content will attract buyers and convert them into online sales.