Why is Product Description Mandatory?
YES, it is!
Product descriptions have long been exponent in both sales and in SEO tactic.
A lot of E-commerce Entrepreneurs while starting their online business usually underrating the Prize of quality content. Instead, more focus is usually given on putting good quality images and technical aspect, but a cracking quality product description is equally significant to boost your sales.
Most E-commerce Business owners who don’t understand the significant of good product description, lose their customers no matter how much investment they make in Advertisement & Marketing. While your e-commerce business is making some genuinely good efforts to post unique and attractive descriptions for every product without just copy & paste from other sites, then you are the Guru among your E-commerce rivals. Many E-commerce Entrepreneurs take the easy way with product descriptions, and they just copy paste from the manufacturer’s website or brochures.
The best advice is simply: Don’t Do this.
Because, Google analyse the duplicate content very easily via The Google Panda algorithm and if you have the same product descriptions in other websites then Google has no idea that which site would be ranked higher and those sites will often drop down in the rankings as a result.
Reasons Why Product Descriptions are Significant to E-Commerce?
- Badly written descriptions leads to devaluing that website or their products
- Short, Crisp & Quality content avoid time constraints that attracts more Targeted Audience
- Enhances the SEO
- Symbol of Professionalism
- Error – Free Short descriptions attracts more customers
- Enhances your Browsing Experiences
- Helps to stay focus on Products
Remember, Quality is the most fundamental phenomena and to meet your e-commerce business successfully, you must keep these above points in mind that improves your brand’s ranking & make more sales, So don’t skimp over and make your product description unique because if you take it from rivals, you may find yourself ranked lower by Google or even get rid of from search results.