Tips for boosting your SEO score in 2021

by eCommerceblogSEO

Google always changes algorithms regularly. This is done for better user experience as well as satisfaction. Google wants to make sure that the displayed results are as useful and supportive as possible.

SEO stands for search engine optimization, which is a set of activities attempting to improve your website’s ranking on the result list of search engine SEO not only expand the awareness and popularity for your website, but it also helps website owners not to miss a promising target market.

SEO strategies are built according to Google algorithm, so as to achieve a higher rank on the result list. Algorithms are a system of rules and signals which are used to judge your website. Once those rules and signals are changed, SEO techniques and strategies should be accordingly updated or else your website will not be considered as a good website by Google. This will have a negative impact on your online business.

Tips to boost your SEO score in 2021

Tips to boost your SEO Score in 2021

1. Improve your website loading speed:

Site speed is one of the main factors for ranking websites on the search engines. Searchers hate waiting. Check the loading time of the web page, if it takes more than 3 seconds to load then there is a need to make the website lightning fast. If your website page loads faster than they are ranked on top on search engines compared to pages that load slowly. So if you want to rank higher on Google, your site needs to load quickly. There are many tools available to make the site faster. Such as web page tests, Google page speed, Yslow and others.

2. Improve dwell time:

If the visitor to your site quickly bounces from your page, this will result in down ranking of your website on search engines. So to improve the dwelling time on your site, make sure that your site is attractive and help engage the visitor for a longer time. Along with good and unique content, you can add videos on your site about your online store. This will help in increasing the dwelling time of visitors.

3. Target Keywords:

Effective  keywords help your site to target the qualified traffic from search engines to your website. If the keywords are bad then all your efforts made for your online store goes in vain. Optimizing keywords is the most important aspect of SEO. Make sure you use keywords which the customers are using regularly. Effective keywords help you to measure traffic potential of your website.

4. Optimize your page:

Optimizing pages on your website helps your site to become more search engine friendly. It helps your site to draw a significant level of online traffic, also helps in improving the user experience. Optimizing your page helps to grow your ranking.

5. Effective and unique content:

Unique content always works wonders for an online business. It means content is original and not duplicated from anywhere else. Because search engine ranking, rate unique content high and improves the website’s position. It is found that 2 out of every 5 e-commerce content is duplicate. Websites can be penalized for posting duplicate content and can also remove the sites with duplicate content. Google wants to provide their users the best experience through unique content. Content should be effective, capable of driving traffic to your website and converting them to your customer.

6. Consistent URL:

SEO friendly URL structure helps in building consistency. It helps to promote your page ranking and enhance the user experience. Offering a great user experience and useful, unique content will help your website to optimize your URL structure. Following tips help you to keep your URL consistency :  

  • Keep it simple and consistent
  • Use short URLs
  • Keep it organized
  • Use right keywords

Make sure that your URL structure and format is the same for all the pages of your website. Also the words in the URL should be the same to the content on your website. This will enhance users’ experience.

7. Use broken link building:

Broken link is one of the technical errors that should be prevented for a better SEO result. Your website should not be judged as an old and neglected website by search engines. Detecting and repairing broken links, is an ongoing process which will help you in top ranking on search engines.

8. Contact us page:

 Providing contact details before proving its own ability to raise the truthfulness in customer’s mind. It creates business opportunities, improves customer service. A website with precise contact details is likely to be more reliable than others. According to this Google put higher ranks for such sites.

9. Off-page SEO:

Off page SEO also helps to boost your online ranking away from your site. Google review is one of the most powerful tools for your online store. The number and quality of reviews act as a leading conversion factor. Make sure you encourage the customers to leave reviews, which will add positive feedback for business.

Pull up:

Therefore to achieve good results in a digital marketing strategy. It is essential to stay up to data on the SEO trends that will arise with growing frequency.

Why you should have an e-commerce website..

by eCommerceblog

With the growing popularity of the internet and technology, it has become easier and quicker to buy and sell online. People can now enjoy shopping and even running their own business from the comfort of their own homes.

       Technology has become very innovative and helps a consumer to have a great shopping experience in the long run. E-commerce has proven to be quite beneficial to businesses. E-commerce business takes place through different mediums- it could consist of a branded website, a marketplace like Ebay, Amazon, even over a social media platform such as facebook, pinterest instagram. Although there are innumerable ways of selling products to consumers online, the benefit of selling online is the convenience of being able to sell products or services to any consumer at any time irrespective of their location. As a seller with an e-commerce website you can tell your customer about your e-store, showcase your products, shipping terms and mode of payment online.

Here is the list of reasons why you need an e-commerce website in today’s internet world..

1. Global market:

Having an e-commerce website gives you the opportunity not only to reach out local customer but also national and at international level. You can offer your products to customer around the world irrespective of distance and time zone.

2. Open 24/7:

Compared to regular store hours, online shop is open 24/7. With this facility of online shopping, you won’t lose out sales. Customers enjoy to purchase what they want and when they want it.

3. Make Money:

The more places you offer your products, the more chances you have to make sales. Creating an online store opens up a whole new opportunity to generate revenue, along with your physical business sales.

4. Customer convenience:

Customer can check necessary information like your store hours, phone number, address which helps drive in person. Additionally, if customers are busy, move away, or can’t get out to your store for another reason, the website provides the convenience of being able to shop from anywhere.

5. Marketing through Social Media and Search Engine:

 With good search engine optimization [SEO] your website will appear in the top result of search engines such as Google. Also social media website like Facebook and twitter will provide you with a platform to build trust with your customer through reviews and ratings. They also keep customer informed about your products and offers. This helps to drive in more traffic to your website.

6. Low Cost:

Setting up an e-commerce business costs less than setting up a brick and mortar store. Most online market places and e-commerce sites have a free signup. They normally take a small fee charged as a percentage of the sale, for allowing you to sell products on their platform. Social media provides cost effective ways of marketing your online business. You can manage your business on your own by avoiding payroll expenses.

7. Increases Brand Awareness:

Between these social media mention, gaining fresh customers through search and tapping new online markets, the end result is increased brand awareness. More people will be aware of your company and its products and interested in buying them. As more people share and spread your site and its products brand awareness will grow which means increase in sales.

8. Speed Up Business Operations:

Today the most successfully businesses are able to combine the physical and the online shopping worlds into one. The best example is the “take away” service by the restaurants. Offering an online ordering system with both delivery and take out options increases your sales by saving customers time.

9. Personalization:

You can use your website to connect with your customers by providing a personalized service such as order tracking, delivery confirmations and product recommendation based on their order history.

Pull up:

In short getting an e-commerce shop and running is simpler, involves low costs and low risks than setting up a physical store. As long as you have a perfect business plan and have products that cater to the needs of your customers, the internet is here to offer a passive income as well as a high ROI in the long run.

Altius Technologies

eCommerce website with woo-commerce – build on eCommerce store

by eCommerceblog

An eCommerce platform is a system which allows to create an online store and perform business activities like marketing, selling, managing sales, delivery and shipping the product and many more.

      There are various eCommerce platforms through which online store can be commenced like Shopify, big commerce, woo commerce, 3Dcart etc., Every eCommerce platform has its pros and cons. So one has to choose the platform which can satisfy their business requirements. Woo commerce reliability and flexibility make it the best eCommerce platform for all type of business.

Why to choose woo commerce as an estore builder?

Compare to other eCommerce platforms, woo-commerce  simplicity to install, user friendly, cheap to build, makes it the most widely used eCommerce platform in the world. More than 26% of the leading eCommerce website uses woo commerce for their online store.

1. As an open source:

Woo commerce is a free plugin. As an open source, one can have a complete control over the web shop. It  can be completely customized  around any of unique and custom business requirements. Since it is an open source, there is no need to pay any fees for the use of it.

2. Easy and effective design option:

Woo commerce is best known for its easy and effective design options. There are different types of eCommerce themes available to make the store attractive . It helps in engaging the audience and encouraging them to explore more about the products and business. Woo commerce helps in customizing the online store, with its advanced customization features.

3. Easy to use for non tech owners:

Woo commerce is very compatible with word press. For non tech owners, it is easy to understand how woo-commerce works and manages the eCommerce website. With word press, you get every thing you need for a business. If you need a hassle free way to set up your website, word press is a good choice.

4. Easy to sell any product:

With woo-commerce you can sell any product, anywhere anytime. You can sell both physical and digital products  on this platform . With woo commerce you can also sell data based services such as appointments or any type of services, Accommodation, bookings. By using plugin, you can sell basic subscription based content too. You just need to build a beautiful website.

5. Picking up an apt theme:

An attractive and beautiful theme can attract the audience and encourage them to explore more about your products and business. Woo commerce is compatible with all type of themes. So you can pick high performing theme, which suits best to your business.

6. Customization:

One of the great features of woo commerce is customization of eCommerce store . Most experts recommend using woo commerce because of its advanced customization features. With woo commerce you can edit every part of your eCommerce website. Creating “buy now” button, will place your webpage at a higher ranking level. This will help you to increase your conversion rate and sales.

7. SEO friendly:

Woo commerce plugin makes it SEO friendly. With word press you can easily edit body content and other page elements to optimize product pages. With word press and woo commerce, it is easy to optimize your website.

8. Flexibility:

Woo commerce is super flexible when it comes to integrating with third party software system with ecommerce shop. Woo commerce plugins also allows to integrate 3rd party service which includes payment gateways, shipping service and accounting services. It also allows users to pay through debit cards, credit cards, cash on delivery etc.

9. Security Matters:

For online store owners cyber security is a must. Along with selling products and services, you are selling a secure shopping experience. World press is good for online stores. The world press itself is secure enough to block cyber criminals from breaking into your site. Woo commerce is secure because it gets regularly updated.

Conclusion:

Finally word press is all about plugins. It has over 50,000 plugins. A plugin for

  1. A better on page SEO
  2. Ecommerce tools
  3. Better security

Whatever you need you can find a great plugin. When you look for any ecommerce platform, don’t keep price and features of the platform as the main criteria. S elect a platform which supports your business needs and helps it to grow.

Why you need a product taxonomy

by contenteCommerceProduct Data EnrichmentProduct Taxonomy Development

Product taxonomy is a structural organizing of all the available products in such a way that it makes easy for the customer to find the product with less effort. It is similar to a departmental store, which organizes its products into certain areas, in order to help customers find what they are looking for. In simple words taxonomy means organizing, categorizing, grouping the products, by e-commerce sellers to make buying process easier for the customers.

ECommerce industry is growing at a lightning speed. More and more people are joining e-commerce industry. Most importantly if you want success, then first you have to learn the tactics and strategies of online business, which will help you to draw more customers and sell your products faster. Taxonomy is one of the strategy which will take you up the ladder of success.

How Product Taxonomy can boost sales?

It is clear that if information is not clear, properly categorized, website visitors will rarely continue to try and find the products they want. You cannot avoid product taxonomy. It is the ground level work. It has to be done to prevent users leaving the site before finding what they want.

Taxonomy places your products hierarchically. The customer, during browsing /searching for the product, move easily through all levels to find exactly what they want. Searchers know exactly what they are looking for. They are more specific and expect to find exactly what they want.

Why Taxonomy Development is Important?

Product taxonomy can change the game of your business. So you have to creatively categorize your products. People use different ways and different keywords to search for the same product. So as an only e-store owner, you have to identify those ways and words and then apply taxonomy on your products accordingly.

Every estore owner dreams to bring his business on the top of search engine ranking. This is achieved with proper taxonomy.

Taxonomy also has a big impact on internal decision making. Strong analytics are needed to know which products are selling and which are not.

With right taxonomy technique, you will make it easier for your customers to locate the product they want to buy very conveniently. This will help you in winning the loyalty of customers. Customer’s loyalty is a fortune to your eCommerce business.

Taxonomy combines product information with consumer browsing habits to create an efficient navigational structure. It provides easy navigation. Easy navigation plays a huge role in boosting your eCommerce sales. Easy navigations will make your customer to keep coming back to you again and again, whenever he would like to shop online.

Pull up :  Building or improving your taxonomy directly leads to increased traffic and sales. Well developed taxonomy not only satisfy your customer but thrills them, by allowing them to find and consume rich product. Well structured taxonomy will bring changes in your business and also you will love the increase in your revenues. Taxonomy is beneficial to both customer’s and owners.

Product data enrichment—best practices for B2B and B2C SaaS

by contenteCommerceProduct Data Enrichmentblog

Product data enrichment is about providing clear and complete information of your product. Customers visit your website but within no time they leave the site; as the data available of your product doesn’t keep them engage. The information of your product may not be relevant and acceptable as per customers need. This is here the product enrichment plays its role and helps the online owners to convert visitors into customers.

 Usually we come across the websites sharing a product with only text description or photo. Product enrichment helps by providing more details of your product; like color, size, measurements, product related accessories etc.,

Advantages of Product Data Enrichment

  • It helps the customer to understand the product completely with all updates.
  • Aids in increasing the engagement time with the visitors and converting them into customer.
  • It helps in the decision making power of the buyer.
  • It creates a reliability image of your product in the eyes of the buyer.

The Best Practices:

Data enrichment is a critical part of master data management, allowing users to have confidence in the information guiding their actions.

       Data enrichment facilitates faster product discovery, accurate search results and rich experience. Online stores have to enrich their products with the required content that includes relevant images, product descriptions and videos.

  • Category details : This simplifies search and sort products in the correct categories.
  • Certification : Labeling products with the correct certification will help users find product easily.
  • Size detail : For fashion products enrichment can be done by adding size details; which will facilitate easier decision by the customer.

       We can add relevant tags or information to products or catalogs to help users find relevant products easily. Such activities help Online Store in different ways like :

  • Customer can find the right product faster.
  • When products are labeled with correct values, they replace the fake products in search ranking.
  • It also improves customers experience and wins customer loyalty.

Higher Search Engine Ranking:

 When product catalogs are filled with rich product descriptions, it gets easier for search engines to sort and rank, these products higher. And so these search engines depend on alt tags, attribute values; and also other relevant information for ranking a product higher in search result.

Global Standards:

 ECommerce owners should make sure that no fake products are pushed through their platforms. So, Brands like Adidas and Nike are going behind market places that allow sellers to sell fake products. With product enrichment online stores can easily identify real products and label them with the necessary tag and display genuine products on site search result.

Influences Conversions:

The main motive of product enrichment is to provide good customer experience. If the product has all the details clearly laid, then surely the visitors will convert into loyal customer.

Boost Sales and Revenues:

The study shows that one in three customers are likely to never shop from a store after just one bad experience, which means a decline in sales and revenues. Also Data enrichment improve customer experience which leads in boosting sales and revenues.

Product Discovery:

Product discovery is the event where customers find their desired product. A faster product discovery can make or break a customer view point towards your store. This will also add on to revenues.

Pull Up:

ECommerce stores will continue to innovate; and bring in facilities to impress customer because of increased online competition. Product enrichment will play a vital role by offering quality customer experience; and quick pleasure for ECommerce success.

Things you need to do after launching your eCommerce website

by eCommerceProduct Data Enrichment

The real work begins after launching e-commerce website. Many businesses launch their website, but very few succeed. Once the site is set up there are several other things which should be ensured, so that it is ready for the users.

Things you should do after launching an eCommerce website

#1. Be ready with Product Feeds:

Once the website is launched, now its time for the world to know about it. Here comes the product data feed. Product data feed is a file which includes a text based list of data from an eCommerce store. The file includes list of products in an organized way. So that each product can be displayed advertised or compared in a unique way. Submitting product data feed to shopping channels like amazon, Flipkart and others. Make sure your data is specific and comprehensive. This helps you to maximize your online exposure through product visibility.

#2. Web Analytics:

Web analytics helps in measuring web traffic. This is used as a tool by eStore owners to assess and improve the website effectiveness. Google analytics alone is enough to receive traffic statistics. This helps you to know 1. How many people are visiting your site. 2.where the traffic is coming from ?.

#3. Webmaster Tools:

Google webmaster tools [GWT] is a free service that helps you to evaluate and maintain your website’s performance in search results. It offers you valuable information that can help you in marketing. Also tells you which queries are driving the most traffic. It allows you to know about the website security compromises and to eliminate the same.

#4. Improve the Content:

Keep churning out the new content. Nobody wants to visit a stale website. So keep producing a steady stream of content to keep the site relevant and current. Make your content simple and clear. It should be accessible to a wider audience. High quality and informative content boosts the search engine ranking, resulting in driving massive traffic to the site. So it is well said “content is the king “.

#5. Improve the Site Speed:

Site speed is one of the main factors for ranking websites in the search engines. Searchers hate waiting. Check the loading time of the webpage, if it takes more than 3 seconds to load than there is need to make the website lightning fast. There are many tools available to make the site faster. Such as web page test, google page speed, yslow and others.

#6. Promote the Website:

Online marketing has become so popular and successful that businesses are spending more on promoting website. Promoting the website via social media, SEO, promotional ad’s content marketing are more commonly used platforms. Having a blog on your website can increase your ranking on  search engines. You will get both exposure, traffic and social media share.

#7. Social Media:

Social Media is the most influential tool for any type of business, whether it is online or offline. It helps in connecting with the customers and driving them back to the website. Do some research and find which social media helps in driving more traffic to the site and increasing the conversion ratio. Online stores with the social media presence such as Facebook, Twitter accounts, has 32% more sales than the average store.

#8. Optimize Search Engines:

Website optimization is essential to make it more easily found by search engines. Using of relevant keywords through out the website content can do wonders. while dealing with eCommerce store ,customer rush online can slow down the search engine. So it is essential to optimize the search engine performance for a hassle free trading. Make sure to optimize the website content for local search, image search and voice search.

#9. Google Search Console:

Google Search Console is a free service offered by google. It helps to monitor, maintain and any difficulty the website is facing. Google search console helps to understand how Google sees the website and can take specific steps to improve the ranking. It also points out internal errors, if there are any. This is an extremely valuable tool to set up on the website.

Conclusion:

Launching an eCommerce website is not an easy task. What you do after the launch really determines your success. Keeping up the business website is an uphill task. But the above mentioned tactics can truly change the game.

Best free SEO tools you should be using to improve your E-store

by eCommerceTechnologyblog

A good tool to do the task saves time and the work done will be effective and efficient. Every thing starts with right tools. If it is available free, then what more you need. The best free SEO tools you can use to rank higher in search engine result page [ SERP ]

The following tools are fast free and easy to use.

#1. Google Page Speed:

Once you enter a URL, this tool will test the loading time and performance for desktop and for mobile. it also suggest tips for improvement. the mobile performance can be known through a user experience score, grading areas etc..

#2. Google Analytics:

Google Analytics is a web analytics service offered by google that tracks and reports website traffic. this helps to get a deeper understanding of your customers. this tool surfaces many keyword insights as to which term people use to land on your pages.

#3. Google Search Console + Bing Webmaster Tools:

Google Search Console is a free service offered by google that helps you monitor, maintain and any difficulty if your site is facing ? GSC helps you understand and improve how google sees your site

Bing web master tool is a free service of Bing search engine. it allows web masters to add their websites from a single account. it gives you a snapshot of information about each site.

#4. Keyword Tool:

There are hundreds of keyword ideas based on a single keyword. Once you enter a key word , the keyword tool provides a huge list of long tail keyword opportunities and common questions asked.

#5. Moz Local Listing:

Moz local gives you the tools for complete listing management across the web. Take control of your local SEO with powerful references accuracy , checks review management , publishing tools, integration with google and Facebook and more.

#6. Moz Link Explorer:

This tool gives a complete and clear picture of your website pages and links. It also gives an insight into your website’s authority and ranking. Link explorer measures your back links most valuable pages, linking domains etc. , this helps you to build high quality links to better compete and thrive online.

#7. SERP Simulator:

This tool will show how your web pages will look in google search. And so the appearance of your meta title and description can be known through this tool, before you publish your web page. it works for both desktop and mobile and also checks with any issues and instantly fixes the same.

#8. Link Miner:

This is an important tool to find broken links on any web page. It helps to rebuild the broken link and creating opportunities. its a single chrome extension that checks the http status of all links on the current page. You can easily find the broken link here as highlights.

#9. Google Trends:

Google Trends is a search trend feature that shows how frequently a given search term entered into googles search engine relative to sites total search volume over a given period of time. this tool uncovers the seasonal variations in search popularity amongst other things.

#10. Google Business Review Link Generator:

The google review link generator gives you a one stop link , you can send to your customers for them to easily leave a review for your business On google. Customer reviews are important for local SEO purposes. this tool helps you to generate, manage and monitor the customers review for your business.

Conclusion:

There are hundreds of free SEO tools, putting together all is a hard task. The above mentioned ones are valuable and you can use via the web within minutes to get amazing insights.

 Even more tools are available. If interested you can look into the following

  • 100 best SEO tools and resources
  • SEO and marketing tools
  • the complete beginners guide to SEO

  

 

2021 Vision eCommerce Trends To Expect In The New Year

by eCommerceTechnologyblog

The dynamic world has made the eCommerce business both scary and exciting. Changes either help us to grow or face new challenges that we are not able to sustain.  This business is still expanding bigger and brighter than before. This content will give you a sneak peak of the eCommerce growth in 2020 and beyond.

#1. Global eCommerce Sales:

The market share of eCommerce business is 17.5% of the total global retail sales. Studies state that eCommerce sales will reach a new high by 2021. It is going to grow approximately up to 265%, from $1.3 trillion in 2014 to $4.9 trillion in 2021. eCommerce business has more opportunity for growth in future. This shows that traditional business should embrace online business trends along with their offline business.  

#2. Prevalence of Omni Channel:

Omni channel shopping means to know what, where, when, why, and how people are purchasing the products you sell on a particular channel. Multi channel shopping is on the works for instance, people search for the product online but then buy in-store directly. Knowing your customers taste and preferences will help you to promote your product. Make sure that you adapt click and collect strategy, where shoppers can purchase online and pick it up in a store close to them.

#3. Shopping through Social Media:

Instagram, twitter, Pinterest, Facebook and YouTube are the social media channels which provide shopping facilities just a button away. social media allows businesses to enable product tags in their posts. when people tap to view a product, they usually see the product image, product description, price and a link where they can purchase the product. Social media is a tool for hassle free communication.

#4. Cross Border Shopping:

Study shows that 57% of online shoppers have made online purchases from an overseas retailer in the last six months. Shoppers are looking for products online outside their home country. Growing eCommerce trend is going global. Make sure that you invest in infrastructure and technology which will help your eCommerce business to adapt to overseas buyers.

#5. B2B eCommerce:

B2B eCommerce is the online selling and marketing of products from one business to another. The target audience of b2b company is not a consumer, but another company. So these companies require a unique approach of marketing and branding their products. B2B buyers usually need to go through various steps including sales representative interaction, negotiations and approvals before they can make a successful purchase.

#6. Mobile Shopping:

With their mobile devices shoppers can now browse, research and purchase products whenever and whatever they want. more than 50% of all internet traffic is from mobile devices. google has also shifted its algorithm towards mobile users. The websites that perform best on the mobile will be ranked accordingly. websites which do not accommodate mobile users, will have low readability and slow page loading speeds. To optimize your site, Google provides you with few tools to check if your website accommodates mobile users.

#7. Voice Commerce:

Voice operating assistants like Alexa, Siri or Google voice console are going to be the buzz in the new year. A very recent trend to the eCommerce world is the rise of voice technology. It has led to new ways on how people interact with brands through voice activated online browsing. As soon as the device has input, it will detect the language in which the query has been asked. The keywords in the query will be captured and answered accordingly. Voice commerce are faster, easier and time saver.

#8. New Payment Modes:

Flexible payment  mode has become the priority of online business this year. Popular payment services such as Google pay, PayPal, Google wallet, PhonePe and more have significantly helped to increase the conversion ratio. This digital mode of payment allows the customer a frictionless shopping experience. In fact 70% of people expect that digital payments will overtake cash and cards by 2030. The more convenience you provide in payment, the more and better results you reap.

Conclusion:

The competition online is already stiff and it is only going to get tougher in the coming years. So arm your website with new trends for eCommerce to help you get ready with the changes of the coming years and elevate your eCommerce business in 2021 into a new height.

Catalog Building and Indexing

eCommerce Catalog Building and Indexing Services

by eCommerceblog
Catalog Building and Indexing

Catalog building and indexing are important aspects for an eCommerce business as they help to display a company’s product list effectively. Having a good product catalog and index enhances the overall shopping experience and enables faster decision-making of the customers. Most often eCommerce companies tend to look for comprehensive, affordable catalog management services. Therefore, Outsourcing catalog building and indexing services is the best option for such companies.

Here are some advantages of outsourcing catalog management services:

  1. Eliminates any possible product data discrepancies

2. Saves time and efforts of the client company and increases productivity

3. Client receives online and offline product catalogs

4. Highlights product list and increases customer appeal

Catalog building and indexing services enhances a business’s product offerings and expands the scope of their catalog allowing it to reach various marketing channels. Therefore, a carefully organized catalog helps customers, employees, shipping deployment centers, and internal operations keep the track of products, inventory levels, pricing and details.

Several eCommerce business solution providers offer catalog building and indexing services through their catalog management system. These services are required by B2B as well as B2C companies. Certainly, based on the paper product catalogs available and other details provided by the client, a dedicated team starts to create the online product catalog. Hence, the team consists of catalog building experts who analyze and categorize the products under a specific hierarchy. Thereby, ensuring that the products appear in the search results while customers browse over the internet. The end result is an attractive digital brochure that has error-free data in a presentable manner.

In the process of catalog indexing, a team of catalog indexing professionals work to customize digital templates for the catalogs. The existing information is then enriched with the help of alphanumeric codes, graphs and tables, images, text, dimensions, available quantity, attributes, MSRP, and other relevant elements.

The team works to attract customers’ attention and to make the website more appealing. Therefore, the product catalog is created using appropriate headings and subheadings that have the apt keywords for effective search results. Once the catalog is ready, the team checks for any possible errors and accuracy and submits it to the client company.

Catalog building and indexing offers several benefits to the eCommerce business:

  1. Helps to manage the resources optimally

2. Efficiently reduces costs

3. Increases accuracy

4. Improves customer experience

5. Helps to update the key performance indicators

6. Improves quality catalog offerings

Product catalogs continue to be an important marketing channel for every eCommerce business. As a result, Customers come to know about the latest offerings and any promotional offers given by the organization. Hence, Considering the competitive environment of eCommerce, building an effective product catalog on a timely basis and keeping it updated with accurate information becomes a crucial task for any business.

Data Enhancement

How to Boost your Marketing Efforts using Data Enhancement Techniques

by contenteCommerceblog
Data Enhancement

Data Enhancement Techniques

Every business, be it product oriented or service oriented tends to face multiple challenges. These challenges can be in terms of production, resources, financial, sales or marketing. The marketing department of every business must work harder to satisfy their existing customers and attract new ones. This process becomes simpler with the help of data enhancement techniques.

Data enrichment, also known as data enhancement, is the process of enhancing your first-party data by completing the missing details. Data enhancement offers better insights and resources that help to implement an effective data marketing strategy. Detailed insights help in better decision-making processes and increased revenue. Data is usually obtained through various external data sources and they differ for different companies. While B2B companies use firmographic information such as employee data and revenue, B2C companies rely on purchase data or demographics.

Data enhancement provides a better ability to the sales and marketing teams enabling them to target the potential audience. Data that is correct, accurate, and organized in the right way can prove highly beneficial for right decision-making.

Business intelligence paves a way into developing effective marketing strategies. Companies are optimizing the ways in which the right data can be collected. It is important that before the data is analyzed, right technologies must be used to enhance the data collection process. Here are some of the sure-shot technologies used by businesses for data collection:

Using Internet Technology

Internet Technology

Web marketers prefer using the internet to collect their data sources. The internet data can be active or passive. For active data collection, customers are directly asked for the data that is required. And also, for Website visitor to fill in a survey that also consists of some essential personal information. This can be a challenging way to collect information since there are privacy issues related to collection of customer’s private information.

In passive data collection, web marketers do not require the direct involvement of customers. Instead, they use the information that is stored on the website server in the form of cookies. Also, Cookies help to track user history, activities, and website searches.

Using Mobile Technology

Today, smartphones have become an evident part of our lives. This means that using mobile technology for internet marketing data collection is a smart idea. Mobile data consists of a rich source of information related to customers’ shopping activities, preferences, and behaviors.

Using Online Survey Tools

Survey tools are a straightforward means of collecting marketing data. Through surveys one can achieve answers to specific questions, which are relevant to our marketing goals. This makes it possible to understand the customer’s preferences, interests, and opinions on certain products and services and data enhancement can be done.

Using GPS

GPS Technology

Collecting data using Global Positioning System (GPS) technology can benefit the local marketers. This technology helps to collect information that depicts the predictable shopping behavior of the consumers and their purchase patterns. Using GPS, we can obtain information like travel history and local competitors.

By using the information gained from the above-mentioned technology, data enrichment process can be carried out. They can be classified as three types:

1. Demographic Data Enhancement

This type of data enrichment involves data such as age, gender, qualification, marital status, number of kids, number of family members, number of cars owned, etc. Thus, it helps to enhance the performance of a marketing campaign.

2. Geographic Data Enhancement

It involves data such as postal address, zip code, office address, mapping insights, etc. This data enrichment is important for businesses to target their audience based on the geographic boundaries accordingly.

3. Behavioral Data Enhancement

This involves data related to purchase patterns, customers preferences, likes, dislikes, etc. So, it is important to understand customer behavior and provide them products and services that they would prefer to purchase.

Data enrichment is not a one-time process but a continuous one. Since consumer data keeps changing from time to time, it is important to update the collected data as per real-time scenario. If not, customers may receive irrelevant offers leading to dissatisfaction. Hence, the more updated data you have, the more satisfying results you will receive from your customers.