Product description

Is Product Description Mandatory to Boost Up Your Sales in E-Commerce?

Why is Product Description Mandatory?

YES, it is!

Product descriptions have long been exponent in both sales and in SEO tactic.

A lot of E-commerce Entrepreneurs while starting their online business usually underrating the Prize of quality content. Instead, more focus is usually given on putting good quality images and technical aspect, but a cracking quality product description is equally significant to boost your sales.

Most E-commerce Business owners who don’t understand the significant of good product description, lose their customers no matter how much investment they make in Advertisement & Marketing. While your e-commerce business is making some genuinely good efforts to post unique and attractive descriptions for every product without just copy & paste from other sites, then you are the Guru among your E-commerce rivals. Many E-commerce Entrepreneurs take the easy way with product descriptions, and they just copy paste from the manufacturer’s website or brochures.

The best advice is simply: Don’t Do this.

Because, Google analyse the duplicate content very easily via The Google Panda algorithm and if you have the same product descriptions in other websites then Google has no idea that which site would be ranked higher and those sites will often drop down in the rankings as a result.

Reasons Why Product Descriptions are Significant to E-Commerce?

  • Badly written descriptions leads to devaluing that website or their products
  • Short, Crisp & Quality content avoid time constraints that attracts more Targeted Audience
  • Enhances the SEO
  • Symbol of Professionalism
  • Error – Free Short descriptions attracts more customers
  • Enhances your Browsing Experiences
  • Helps to stay focus on Products

Remember, Quality is the most fundamental phenomena and to meet your e-commerce business successfully, you must keep these above points in mind that improves your brand’s ranking & make more sales, So don’t skimp over and make your product description unique because if you take it from rivals, you may find yourself ranked lower by Google or even get rid of from search results.

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The relevance of Taxonomy and Attributes in e-Commerce Sales

Why Taxonomy and Attributes in e-Commerce Sales Important?

In the world of digital shopping, customers want to find products and their related information at lightning speed.

Having proper taxonomy and attributes is key to making this possible.

The big B2B and B2C players who are into e-commerce have paid great attention to these assets to enable the process of successfully converting a search into a sale.

How Taxonomy Works?

Taxonomy is a term used for grouping of products into different classifications or categories.

They are like departments to place your products providing easy navigation.

We have to create a well-structured hierarchy that directs the shoppers to the products easily. A top down approach is followed where the primary level is a generalized name that leads to the more specific products.

Naming conventions for the top level must include words that the customers search for incorporating the best search engine optimization (SEO) practices.

The next few levels in the taxonomy includes product specific names that lead to the end product quickly. This involves expertise and market research.

Providing Maximized Attributes

Most customers nowadays are quite tech-savvy and make comparisons with the competitor products before they make a purchase.

If the technical specifications and features are not available for the product, they might get turned away. Attributes are characteristics and specifications of a product that includes the brand, dimensions, color, material and more. We must ensure that all the relevant details pertaining to the product are provided in the site. Providing optimum attribute values in the site is extremely crucial when it comes to e-commerce.

This will make it easy for your customers to decide if the product is right for them and make a satisfied purchase.

Now, are you ready to convert your eStore visitor into a buyer?

Then, Altius Technologies can provide quality data and content for your product catalog to make this possible!!

To discuss more, kindly email us at info@altiussolution.com or visit our website at www.altiussolution.com

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Importance of Product Information for OmniChannel Marketing

Business Issues without OmniChannel Marketing

Customers have changed their purchase behavior. It is getting difficult to predict which device they will use, what search phrases they will use and which channel they will like to receive messages and access your website.

Hence, you need to reach out to your customers in as many channels as you can. It is also important that you integrate all these channels to give a seamless experience to your customers.

The answer is Omni-Channel.

I am giving you some channels which almost all e-retailers use.

They are:

Brick & Mortar Retail Store
E-commerce Storefront
Website
Direct mail
Email
Mail order catalog
Mobile

You also know that your prospective customer can start the buying journey in any one of the channels, take decisions to purchase in another channel and finally complete the purchase in a different channel. The research usually starts with a search and landing on your website, leading to your e-commerce storefront for additional information. The prospective customer may also do multiple visits to a brick and mortar store to touch and feel, visiting the website to make a decision to purchase and the final purchase may happen on the Mobile.

The key to the Sales Conversion here is presenting accurate and similar Product Information across all the channels to help the customer can get confident and make a buying decision. The challenge before companies of all sizes is the high cost of creating different formats of Product & Sales information for multiple channels. Maintaining them is complex when you consider selling across multiple cities and multiple languages.

To manage these you need to create and capture detailed Cross-Channel product information as a Single Source of Truth to be published across different Channels in different formats for a seamless customer experience. You can centrally control and maintain consistent Product Information across channels and also helps you save on significant costs on maintenance and version control.

How do you create an OmniChannel Experience?

  • Create and deploy a Master Product Information Strategy / Roadmap
  • Build a single comprehensive data model that would help you collate high-quality sets of data.
  • Implement a Product Information Management Tool which streamlines the Storage, Dissemination, and Maintenance of Data across Channels.
  • Scope out and help you implement a Data Governance Program to maintain new Product Information that you had from time to time through our New Product Introduction Managed Service Programme.
  • Measure, Monitor and Help your organization to utilize the Product Information from Higher Sales Conversion.

Benefits of Implementing an OmniChannel System

  • Company-wide single repository of Product Information that is available to all Channels including Marketing, Store Personnel, Distribution Partners, and Customers.
  • Single Source of creation and multiple automated channels of dissemination of Product Information resulting in high level of consistency and cost savings.
  • Quicker product launches across all channels
  • Accurate and consistent information across channels that will lead to a better customer experience & improved sales conversion.
  • Increased efficiency of Inside and External Sales Teams as information is available accurately across channels.
  • Considerable reduction in Return Merchandise cost.
  • Increased Loyalty and Brand value.
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What do your tradesmen expect out of your Product Catalog?

Your tradesmen operate from the field and hence they have limited time and bandwidth.

They would require information instantly to take decisions to order products on the field.

The customer chooses the products by punching the product number if they know about the product.

The customer chooses the faceted search if they do not know about the product.

Therefore, the search bar should be intelligent enough to understand the industry terminology. The other information they need is also to look for the confirmation of the application areas compatibility.

The customer hence would expect two things – get the most relevant products within a few clicks through the right attribute selection and an attractive price of the product.

How can you make your faceted search accurate?

  • Decide the top navigation attributes from a tradesmen’s perspective
  • Cross-mapping of your competitor’s part numbers to display your product for findability
  • Displaying your Images in multiple dimensions and changes
  • Special features for fitment of application types captured as attributes
  • Structuring the data for mobile use as well

Client Benefits

  • Tradesmen complete the transaction in the shortest possible time and hence increase brand loyalty.
  • Better product findability enables a reduction in returns
  • Allows the tradesmen to select substitutable products and hence increase the sales opportunity
insight-mailer

Altius has Introduced Feedback Management Software for Amazon Sellers

Altius Technology Solution has been the pilot in the field of eCommerce Product Content Solutions for almost 2 decades. Understanding customer needs, applying creative and innovative methodologies have helped us win customer loyalty that has fueled our growth.

Realising that Amazon Marketplace is full of challenges, we decided to make a simple way out of the puzzle.

We have proudly developed an Amazon Feedback Tool called “Insight Mailer” for organically increasing your seller/product rating and ranking through targeted feedback requesting and promotional campaigns.

This Feedback Tool will make your work easy at a minimal cost and drastically increase your ranking sales.

What is Insight Mailer?

90% of Amazon buyers fail to review or give a feedback about their customer journey.

Every Amazon Merchant who is looking for buyer’s reviews/ratings will choose a Feedback Management tool.

Amazon Merchants are keen to boost their business in Amazon seller platform.

Insight Mailer is India’s First Feedback Management Software developed for Amazon sellers launched by Altius technology solution. Nowadays, customer feedback and review plays an important role. This Amazon Seller Tool is a narrow bridge between customers and sellers. Staying in touch with customers can be done by sending e-mails and promotions on a frequent basis. Moreover, Insight Mailer solicits feedbacks from your customers.

Insight Mailer works as a Best Amazon Seller Software to retrieve customer ratings/reviews, to send e-mails campaigns to customers and to offer promotions for various products.

Features about Insight Mailer

  • Automate your e-mail messaging and feedback requesting process.
  • Capture customer attention through targeted promotional campaigns.
  • Ensure right messages are delivered at the right time through targeted email campaigns.
  • Insight Mailer helps you understand the sentiments of your customers and target the right shoppers through its unique algorithm.

This Amazon Review Software can clearly help you in increasing your sales and improving the name of your business.
It ensures that all your customers are satisfied.

Are you looking for an Amazon Feedback Software?

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How Can Social Media Help in E-Commerce Sales & Marketing?

“Social media will help you build up loyalty of your current customers to the point that they will willingly, and for free, tell others about you.” – Bonnie Saibsbury

Social media has become an integral part of most e-commerce businesses. This is because social media can help in understanding customer needs and building brand identity. This can in turn help to drive traffic towards your e-commerce website. Moreover, social media has become a widely accepted platform for people to leave reviews about their e-commerce purchase.

Here are some ways your e-commerce business can take advantage of social media.

Optimize social media posts

Write content that is appealing and relevant to the audience. Incorporate multimedia such as photos or videos so that the content is more engaging. Make the content shareable so that it enhances your search engine rankings considerably.

Engage customers with periodic interaction

Social media serves as an effective medium to gain new customers and also address grievances of existing customers. It can also act as a platform to respond to customer queries regarding a product.

You can also make interactions interesting by asking setting up polls or conducting surveys for your followers. These will guide you in understanding them better.

Use paid advertising options

Using social media ads, you can do customer research to understand their requirements. This can help to target customers based on various parameters such as their demographics, age, location and interests.
You can also run unique promotions or offer discounts through flash sales exclusively on your social media page. This is likely to make your existing customers come back to you more often and stay connected to your social media account.

Integrate social media with website

Use plugins to integrate various social media sharing buttons for each product on your website. It will help customers visiting your website share a product that they interesting on their social media page. The more number of social media sharing options you offer, your new customers count is also likely to increase.

Make use of hash tags

Hash tags are a great way to get your content reach a broad spectrum. These tags also not only get your content organized but also promote interaction with your customers.

However, for best results, do not use too many hashtags with your content. It is advisable to opt for just a couple of them for a single post.

Use blogs to keep customers informed

Have a dedicated blog section on your e-commerce website and make sure to keep it active. You can use your blog to keep customers updated about a new product launch or tips about using an existing product. The blog can also help you to make any company announcements that you have to make for your customers.

An interesting blog can pave way for a lot of discussions through social media either as separate posts or discussions through a single post.

To conclude, more than 80% consumers rely on social media to take informed buying decisions. Thus, social media can help you get builder closer relationships with your customers by engaging in conversations with them or through reviews.

Why-Should-You-Use-Digital-Marketing-Channels-for-E-Commerce-Business

Why Should You Use Digital Marketing Channels for E-Commerce Business?

“The Internet makes money for you when you build something that is real and when it matters to people!” – Darren Rowse

Digital marketing plays a key role in helping an e-commerce business increase its revenue, gain more customers and acquire brand value. Customers primarily prefer reading multiple online reviews of a product rather than relying on word-of-mouth.

DM can help your e-commerce businesses attract more customers by incorporating most of its own marketing channels that are given below.

Search Engine Optimization (SEO)

SEO helps in increasing the organic traffic to your e-commerce website. It also assists in keeping your website unique and useful for customers.

Search Engine Optimization services India

Make sure that the listings on your website include product name and title, image and other appropriate keywords that are used to look up for products on a search engine. This can help you get a better ranking placement in search engine results.

Search Engine Marketing (SEM)

SEM is the process of using paid ads to get faster results and target customers easily. Google AdWords and Bing Ads are two well-known SEM platforms. You can use these platforms to target likely customers based on various parameters like gender, age, location and more.

Paid ads are also referred to as sponsored listings and usually appear on top of the page. They are either small text based ads, display ads and product listing ads.

E-mail Marketing

Sending personalized e-mails can improve their shopping experience on your website and help you bond better with them. Through e-mail marketing, you can send e-mails about new product arrivals, discounts, combo offers and more based on their buying patterns.

You can also send follow-up emails to your customers. But, make sure that you do not send them very often. This is a great way to be assured of their loyalty and win new customers through them.

Content Marketing

Content marketing focuses on providing customers relevant content. This content must be closely associated with what you have to offer. Offering the right content can help you win customers’ trust and make them shop with you. It can change your customers to repeat buyers and prospects to confirmed buyers.

You can have a dedicated blog on your e-commerce website that highlights the benefits of using a product or a video that gives a working demo of the same. You can also use your social media page to share these details.

Social Media Marketing (SMM)

You can use SMM to communicate with your customers and get to know them better. You can keep your sessions interactive by posting interesting blogs, making announcements about product launches, having polls, hosting contests/quizzes and answering queries.

However, not all options work well on every social media platform. Therefore, you must first identify which method works best for which platform and post accordingly.

Social Media Marketing services

To sum up, digital marketing helps e-commerce businesses to reach out to people through social media where they are active the most. You can also cater to people based on specific criteria and send them personalized e-mails with relevant content. This way, your customers’ trust in you will increase and they will keep coming back to you. It can also pave way for them to help you win new customers.

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How to Promote Your Business Using Hashtags?

Hashtags are gaining popularity in today’s life cannot be ignored. They can help businesses of all sizes get noticed and in increasing their online presence across social platforms.

These tags also enhance engagement with new users. Originally used on Twitter alone, today hashtags are becoming increasingly popular on almost all social media platforms.

Filter and discover related content

Hashtags help customers categorize content and identify the relevant content among many social media posts. This can get them closer to your business posts instead of having to scroll to find them.

It also increases the possibility of new followers becoming new customers and eventually frequent buyers.

Represent business related keywords

When you use the right keywords as hashtags, your posts will get displayed on search engines.

This way, you will also get noticed by people who are not active on social media and may help you win new customers.

Use business related keywords to get the type of engagement that you wish to have for your business.

Highlight brand names

This method helps you to get your private label products recognized among their competitors. Mention the brand using a hashtag when you add a new post on your social media page to promote your brand products.

Try keep the brand name short and simple to increase its awareness through a social media platform. This makes it easy for viewers to read the name and remember the same.

A good example of this is the hashtag #KitKat that is used by the leading food and beverage company for one of its chocolate brands.

Organize contests and/or events

Host online contests to gain people’s attention using hashtags.

Ask participants to add a tag line to a photo pertaining to the contest and use a hashtag with the term you have specified.

For instance, if you specialize in barbecue equipment, you can ask participants to post a picture of themselves with an equipment they bought from you. Also, tell them to include the name of the cooking equipment and dish using hashtags.

This could be something like #MyBBQChicken#PrestigeBBQGrill along with the photo.

Record your hashtags

Keep a note of all the hashtags that you use along with your posts. This will help you to understand which hashtags give you the desired results.

You can then focus more on using those hashtags and creating similar hashtags if needed.

Capitalize each word

Capitalize the beginning of each word When you form a hashtag phrase by combining more than one word. This makes the hashtag easy to interpret and read.

For example, you can use the hashtag #HairGrowth to market your hair care products. This is more easily understandable than #Hairgrowth or #hairgrowth.

Hashtags can help you participate in conversations that help in contributing to the growth of your business.

They are also a great way of understanding what others have to say about the same.

Using more than two hashtags per post can tend to make it less engaging. You can use the keyword or content hashtags, brand hashtags, location hashtags and event or competition hashtags. Sometimes, a choice of two different types of hashtags can prove to be beneficial.

#fashion#happy#selfie and #repost are some popular hashtags today on Instagram and other social media.

There are a few software tools that can help you to find the top rated hashtags on social media platforms.

Hashtagify.me and RiteTag are two examples of such tools.

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How to Develop an Online Product Catalog for Your E-Commerce Business

An online product catalog plays a very important role in an e-commerce business. It gives a prospective customer the technical details of the product that enables him to make the purchase decision. This catalog is usually detailed and accurate along with multiple images of the product itself.

Here, we give you a few tips for effective product catalog management.

Give maximum information available

An interested customer should never have to look for other sources to get additional information of the product you have displayed for their purchase.

Ensure that the title and the description of your listing is not the same as that of your competitors if they sell identical products. Use appropriate keywords within 50 characters limit without overusing them. Separate the keywords using a single space. Avoid punctuations to do the same.

Choose a white background and either a PNG, GIF, JPG or TIFF format for your image. Remember to check that the clarity is not affected when the image is zoomed.

Use bullet points to highlight details

Bullet points will make it easy for interested customers in their decision-making process. Mention the essential points at the beginning followed by other details.

For best results, mention the bullet points appear just below or to the right of the product image. This will help customers see the details without having to scroll down.

Maintain consistency throughout

Use the same format and notations for all product listings. For example, if you mention the color as ‘BLUE’ for a product, do not use ‘blue’, ‘Blue’ or ‘BLU’ for other products of the same color. This makes the search process easy.

List the attributes in the same order for all products. If you list the attributes color, size and price in the mentioned order for a product, retain the same order for all products.

Ensure accurate category mapping

Category mapping serves as the guide to your product catalog. It helps a prospective customer easily find what he wants from the huge list of products available. With correct category mapping and product filters, a customer can make his selection from just the set of appropriate products.

Deploy cross-selling techniques

Cross-selling techniques can help you to improve your sales. After a product listing, use a “You may be interested in” link that prompts them to related products.

For example, if a viewer is looking at a lipstick, you can use the “You may be interested in” link to direct her to the category that displays your collection of lip glosses.

Maintain user friendly internal search

Keep the search function as user friendly as possible. If a prospective customer starts typing the name of a product in the search bar, display various appropriate suggestions to minimize the typing time.

You can also direct customers to the right product even when they accidentally make a spelling mistake.

Avoid using duplicate content

Do not use the same content for a product listing even if two products have same features. In other words, do not reuse content from a page of your own catalog or another website. This will be considered as duplicate content and can trigger SEO problems.

An online product catalog can play an important role in transforming occasional customers to loyal shoppers. With ample information and images about the product listings, it can make customers make up their mind without much apprehension.