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How a good Taxonomy can make the all difference

It is not at all about taxes but it is a step towards better revenue. Taxonomy is a Greek word for the laws of ordering. Taxonomy is an effective process of eCommerce data presentation which provides structure to product data and specifies the relationship between them. When the products are organized in a structure, customers can find the products in the least possible clicks. 

It is arranging the products in a hierarchy that puts products into categories. Each product in a category will have its own attributes (such as color, size, etc). Thus helping customers to easily navigate through product listings and helping them find exactly what they want increases the chance of a successful purchase. 

Improved User Experience

Taxonomy allows products to be arranged in a hierarchical order in which products are grouped into specific subsets. This allows the product catalog to be presented in stages making it more manageable. 

Category tree, which helps group products by nature, is called the breadcrumb trail. 

Home->Tools-& equipment -> Power Tools -> Sanders & Sander ->Accessories -> Orbital Sanders

Value list which is a predefined set of possible values such as 230 V, 1000-2000 min speed, etc.


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Faceted Search Results

Taxonomy enables search results that get the most contextual content to the user. A Forrester research report found that when retail sites are not properly showcased they sell 50% less than better-organized sites. When searches come up with unexpected results, 47% of users gave up after just one search, and only 23 percent tried three or more times. 

Personalization

Taxonomy takes into consideration what matters most to your customers. It helps to understand who your audiences/customers are to meet their specific needs. Building a taxonomy that takes into consideration what a shopper needs, to make a good buying decision, what kind of people will be using the site, which taxonomic terms connect with common people helps immensely to increase traffic to your website. Customer-focused taxonomy connects with regular shoppers online resulting in more purchases.

Conclusion

Strong product taxonomy makes it easy for search engines to pull out the required product information and present it to the customers. It makes it seamless for customers to navigate, search, choose a product, or find an alternative from the recommended choices, add products to the cart, and checkout resulting in higher revenue for the e-store.  

Altius specializes in product developmental services and comes up with a master category table with high-level industry standards that cater to B2B and B2C sectors, creating a site that is easy for search engines to find your products and for customers to make purchases.

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How Crucial is Catalog Building and Indexing

The ECommerce catalog enhances a customer’s shopping experience online. Retailers are looking for ways to keep B2B and B2C customers informed and engaged about the products in their e-store. A well managed online product catalog helps to meet customer behaviors by ensuring visibility for your products. A clear and concise catalog will highlight your company as well as build trust and credibility between the customer and your business.

ECommerce Catalog Management is the process of organizing data in a consistent, user-friendly, attractive manner across all sales channels like Digital channels such as Websites, Apps, Automated Retail such as self-service kiosks, Resellers, Whole sellers, Agents and others.

The online catalog provides precise information about your e-store products such as product name, descriptions, price, supplier or manufacturer information, and other related product details. Any information regarding the products needs to be accurate for customers to identify with the product they are looking for.

People are spending more time online than ever, so it is imperative for retailers to have catalog data that gives the best online experience. Products with vague information result in loss of business revenue. An organized data that is cataloged gives users the opportunity for product discovery which is crucial for sales conversion. 

Here are the benefits of Catalog Building and Indexing that retailers cannot overlook. 

  1. Instant launch of New Products in the market

Retailers are launching new products every month; they need to be instantly available for customers over multiple channels. It can take 30 to 60 days for products to go from offline to online digitization. Automated tagging of inventory helps to classify inventory into appropriate categories by auto-generating product attributes, data discrepancies, and fixing data inconsistencies. Automated enriched product data will be enriched, consistent and uploaded for the customers across all sales channels simultaneously.

  1. Better Omni Channel Experience due to Automated Tagging 

Automated Retail Solutions helps in product accuracy and to keep track of inventory on a real-time basis. Retailers need precise inventory statistics for sales and that is enabled by correct categorization of products. Automated product tags help brands to keep track of stocks providing a hassle-free omnichannel experience for their customers. 

  1. Increased Loyalty Base from customers 

Traditional manual product tagging procedures require a lot of man-hours for eg: tagging 200 to 300 products a day can take upto 30-40 hours. With high possibilities of inaccuracies that can range from visual inaccuracy to misclassified product title to wrong tags, automated tagging is a saving grace for many retailers and distributors to get the tens of thousands of products tagged in minutes with accuracy. Customers will be able to locate products closest to what they are looking for giving them a good online experience making them loyal to the brand.  

  1. Faster discovery of products By Customers 

Catalog building and indexing in the order that is filtered by Manufacturer, Brand, Price, Type, Products, and more allows high-quality and unified product information to be visible and helps customers narrow their search preferences faster. With the right categorization, chances of shoppers discovering and buying a product are more likely resulting in more transactions.

  1. Real-Time Inventory Visibility reducing the Gap between Demand and Supply

Retails can gauge their product stock better with the catalog management    process. It allows them to gauge their inventory based on categories, subcategories, images, layout, and more for their audiences with varied preferences in purchasing patterns. For a retailer, products need to be tagged accurately in their inventory to ascertain their product stock better. This helps to analyze the inventory stock based on the product categories and helps to connect with audiences enabling smarter merchandising and better forecasting of business revenue. Catalog management helps retailers tend to customer demands in real-time.

Conclusion

Catalog Building and Indexing processes help to acquire consistent product databases by identifying duplicates, correcting errors, standardizing naming, titles. It helps retailers, distributors, and manufacturers to take stock of inventory and connect their products with the right consumers in real-time.

Altius technologies enhance customer experience by making important product information quickly and easily accessible from the Altius’ Catalog Indexing Services with a faster time-to-market helping customers discover your products quickly and efficiently.

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Ways to increase Sales Using SEO Techniques

Use Precise Keywords

Keywords are the headlights of your SEO strategy without keywords customers will never find your business. You need to figure out the frequently used keywords and phrases and use them for ranking in contents used in Title, URLs, headings, phrases, image description, Meta Data, and more. There are many keyword planning tools such as Soovle, Jaaxy, Google Search Console, and many more in the market that will help in getting through the right keywords that your customers will connect with. 

Compelling Content

Content is a valuable and sharable resource that can be used to reach your customers. When a prospect searches the internet for a product or service they will come across many options and suggestions that will help them to make a purchasing decision. Make your content the most relevant, engaging, and authoritative so that prospects will find your products before others and this allows converting leads to customers. Great content is not only text, videos, blogs, infographics, animation, e-books, white papers and much more can be used for inbound marketing.

Connect through Social Media 

Social media is the fastest-growing medium for modern SEO strategy because the number of consumers who are actively involved in engaging with brands is increasing day by day on these platforms. More than half of the people turn to face book when they get interested in any product or service. Social Media like twitter lets consumers get direct attention from customer service agents when they cannot get through other means. Showing the empathy side of your company also enables you to build and maintain a relationship with clients. 

Go Local and mobile but plan globally 

Considering 30 % of all mobile searches for business products, services, or prospects today have local intent. Local content is what will attract customers to your e-store or physical store. What is needed is, customizing your portal with appropriate forms of content to suit the local traditions and taste but at the same time, project your brand as a global competitor. Some tips include making global website text changes targeting local keywords, geographical Meta tag implementation in your e-store website, and more. 

On-Page ranking factors are important 

On-page SEO makes your e-store more user-friendly, making it easier for search engines to index your pages. Thereby increasing search rankings. The on-page factors that affect search engines are Content of a page, title tags, URL, Image alt text. Good content is content that the user would demand. It could be in the form of text, audio, video, or image but it should be the answer to what a customer stipulates. After content, title tags are most important. URLs with a clear hierarchy of the information on the page help, search engines to get information faster to the user. 

Image SEO 

Optimize All Product Images on Your Website with relevant keywords to help with your page rankings on search engines. Some of the valuable suggestions are:

  • Use Descriptive keyword-rich files name for image optimization. Search engines not only scan the text on your webpage, but they also scan your image file names.
  • Appropriate Alt attributes with relevant keywords. Alt attributes are text alternatives to images; you can see them when you hover over an image.
  • Images that be zoomed in for a better view would increase the page load time compared to larger images
  • Reduce image sizes using adobe Photoshop or online image editing tools such as PicMonkey, PIXLR, Canva or GIMP

A growing eCommerce store will need SEO (search engine optimization) techniques that are effective and consistent over time ensuring that your e-store gets the right visibility over your competitors. Altius provides first-rank SEO services to boost your business. Altius provides well-trusted SEO services that create SEO focused content for your customers with relevant, up to date information accelerating website traffic & brand awareness. Our SEO techniques are designed to serve you all levels based on time-tested methodology optimizing over 500+ e-store pages.