The impact of covid-19 has translated your offline business into digital one. B2B has changed the way of carrying out the traditional business into online business. The eCommerce tools available has made it easier than before to carry on b2b business. Companies like amazon, flipkart have changed the way of purchasing things and also the taste of the consumers. Drive your B2B eCommerce Sales with these latest trends.
Latest trends driving b2b eCommerce sales
#1.Progressive Web App’s[pwa]:
Mobile is the future for the growth of b2b and b2c businesses. Majority of search queries today are made from a mobile phones. And pwa helps in easy access of websites and user friendly experience on mobile, as pwa app’s can be easily installed on mobile devices.
The goal of automation is to complete the task with little human intervention .for instance robotic devices drones and other vehicles are being used to deliver the goods faster and easier.
Today b2b buyers are doing more self education research before reaching any discussion or decision. Thus giving buyers the information they need to. To do their research gives more confidence into their decision. many b2b sellers are investing in content, When buyers come in solid content of the product, which increase CRO and sales..
B2B market place provides user friendly way to search for the product and to compare different products and prices available online.the biggest advantage of b2b market place is,it provides a larger market to the product by boosting sales and increasing revenue.
B2B buyers do research of your company, find answers to their queries and communicate with you through proper channel. So, searching where your customers are, and making easier for them to communicate with you. Where are your customers more active? And which channel can deliver the most value of your product? The relative answers will help you in deciding a proper channel to drive B2B eCommerce Sales.
Customer Retention implies engaging the existing customers to continue buying products and services from your business. This helps in building a good relationship too. B2B will have to go the extra mile when it comes to customer retention, as digital competitions increasing day to day. Some of the customer retention strategies are;
1.Giving transaction based discounts or
#7.Data and Analysis:
Proper collection of data and analyzing the same effectively, will help in boosting the sales. And also take your business to the next level. Data analyzing will help in good business decisions as what is working in the market. So data analysis is going to become an important part of b2b eCommerce.
Hence you need a strategy that encourages your customers to send reviews about your company, offering rewards for the same. Collecting reviews from customers and publishing on websites will help to attract more customers and building a trustworthy relation too.