Surprisingly, there are more than 20 million ecommerce websites globally. Picking the right eCommerce platform is the foundation for benefitting from a successful online store. In today’s world, modern shoppers expect quick, consistent and smooth customer experience. Most of the eCommerce startups out there, fail due to their inability to deliver their customers a smooth customer experience. Another reason is, the eCommerce website is the platform on which they are built. Although there are tons of eCommerce platforms to choose from, Magento is gaining popularity and trust among the online owners. Startups and entrepreneurs are now seeking better Magento development services for expanding an edge over their competitors.
Some of the trends in 2021 for Magento eCommerce development are :
#1. Consistent and smooth consumer experience :
one of the most important features for an online website is to have a consistent and smooth consumer experience. Websites having this feature ranks higher on SEO. It also makes your online store stand out from the rest of your competitors. If your website doesn’t satisfy this feature then, you may lose potential customers, sales and revenue generated through them. Hundreds of new eCommerce websites are flooding the market on a daily basis, so make sure that your eCommerce website builds a consistent and smooth user experience. Platform like Magento helps your estore to fulfill this requirement on a large scale.
#2. Push notification :
website push notifications are short messages, sent by your website to your subscribers, browsers and customers. This feature is used by estore owners to grow their traffic inflow as well as to engage with their existing traffic flow i.e. their potential customers. Push notification is done through personalized emails, social media and SMS. Magento helps your website to deliver personalized push notifications to your customers by analyzing their buying patterns.
#3. Progressive web app [PWA] :
With PWA, customers have 24/7 access to the online store. It works in areas facing poor internet connection. Customers can view all the information irrespective of their platform. Magento has adapted this revolutionized feature. With this feature you can optimize eCommerce experience.
#4. Live streaming :
On eCommerce marketing, live streaming is the most effective feature, which is catching the trend. Recently webinars have gained much importance in the digital world. Live streaming of your store with live chats with your customer on a platform like Facebook helps the customers to know your product well and also the eCommerce owner will help the customer to satisfy their queries. Through live streaming you can engage with your customer from anywhere anytime. This huge shift happened because of the pandemic which pushed brands and retailers to move ahead, with this trend.
#5. Visual search :
people use visual search mostly to get directions, and identify landmarks, shop recipes, and local business reviews. People are searching more images than ever before. Platforms like Pinterest get 600 million visual searches monthly. If you want your site’s content to be served to your visitor as a search result, ensure you use image SEO. Equipping your online store with visual search and image recognition can help you attract more young buyers to your online store. Magento provides this feature to increase the capability of your eCommerce website.
#6. Voice search :
voice search has taken the eCommerce industry to a next level. The users no longer need to type a single word to search for any product with voice search feature. Voice operating assistants like Alexa, Siri or Google voice console are the buzz of the new era. As soon as the device has input, it will detect the language in which the query has been asked. The keywords in the query will be captured and the query will be answered accordingly. Magento by having this feature, helps in faster, easier and time saving search.
#7. Artificial intelligence :
artificial intelligence [AI] is transforming digital strategies. As it has the ability to improve digital marketing strategies and provide valuable customer insight for companies. For instance brands like Amazon and Spotify are using AI systems successfully. AI can analyze consumer search patterns and behaviors, use data from social media platforms and help businesses understand how customers find any product or services. So we can say that AI is the driving force behind digital marketing. Magento with this feature helps in enhancing the overall customer experience for eCommerce website and the businesses
#8. AR/VR :
Augmented reality [AR] and Virtual reality [VR] is enhancing the shopping experience. For example the users can now actually visualize the product in their surroundings and then decide whether to make a purchase or not. The main objective of AR in marketing is to achieve increased brand awareness and greater customer engagement. Best example of AR is Lens kart, it allows you to take your photo from your phone and test different types of frames by virtually placing it on your photo. You can move around and check how it looks. Magento eCommerce is providing a wonderful AR/VR technology in 2021.
#9. Integration with social media :
People spend a tremendous amount of time on social media platforms. It naturally becomes a good place to market your products and them and gain brand awareness. Leading channels like Facebook Instagram have added marketing packages to help businesses. Social media are a powerful digital marketing technique. Magento has been quick in adapting this trend to boost sales and increase revenue.
#10. To make B2B consumer centric :
today’s is a competitive market. Where we see neck to neck competition among the estores, Now there is a need for B2B companies to understand their buyers and develop a direct-to-consumer channel. This helps the estore owners to understand customer information and imparts a great customer experience. Magento has this feature of enabling B2B businesses to shift their attention from being product-centric to customer-centric.
#11. Conversion with micro animations :
The world has largely appreciated the utilization of animations such as GIFs. Currently the world is witnessing trends like memes and entertainment. Almost every social media is entertaining people with a wide range of memes. This is quite engaging. Hence animated icons can be used as one of the eCommerce shipping best practices. Magento with this revolutionized feature is helping in increasing conversion ratio.
#12. Smart search functionality :
There is no point in creating a website, if people are unaware of it. Magento has this functionality feature to look into the SEO parameters to help drive traffic to your platform. Not only driving traffic to your website but also helps in enhancing conversion ratio, thus giving a better user experience.
For eCommerce platforms based on Magento, any change in technology or updation is not a big challenge to tackle. With the boom in mobile devices and websites online shopping continues to touch new heights in the coming years. Magento incorporates all the latest functionalities and keeps innovating to help brands stay ahead in online business.