Advancement in technologies is pushing Product Information Management (PIM) to the next level. Business owners are understanding the importance of PIM and with time, the number of PIM implementations is increasing. Here are some of the latest trends dominating the PIM ecosystem
AI-Driven Product Data Management
PIM mainly focuses on data management. Artificial Intelligence plays a crucial role in managing data, offering product recommendations based on user preferences, providing customer support through chatbots, and more.
Slowly AI will also help write better product descriptions using NLP – Natural Language Processor – to enhance customer experience.
Use of Augmented Reality
PIM is all about enhancing the customer’s shopping experience. The PIM tools make it easy for the customers to search their desired products with the help of accurate product descriptions.
Usage of Augmented Reality will help developers generate web interfaces. Customers can access the web pages through their smartphones and interact with the desired products.