“The Internet makes money for you when you build something that is real and when it matters to people!” – Darren Rowse
Digital marketing plays a key role in helping an e-commerce business increase its revenue, gain more customers and acquire brand value. Customers primarily prefer reading multiple online reviews of a product rather than relying on word-of-mouth.
DM can help your e-commerce businesses attract more customers by incorporating most of its own marketing channels that are given below.
Search Engine Optimization (SEO)
SEO helps in increasing the organic traffic to your e-commerce website. It also assists in keeping your website unique and useful for customers.
Make sure that the listings on your website include product name and title, image and other appropriate keywords that are used to look up for products on a search engine. This can help you get a better ranking placement in search engine results.
Search Engine Marketing (SEM)
SEM is the process of using paid ads to get faster results and target customers easily. Google AdWords and Bing Ads are two well-known SEM platforms. You can use these platforms to target likely customers based on various parameters like gender, age, location and more.
Paid ads are also referred to as sponsored listings and usually appear on top of the page. They are either small text based ads, display ads and product listing ads.
E-mail Marketing
Sending personalized e-mails can improve their shopping experience on your website and help you bond better with them. Through e-mail marketing, you can send e-mails about new product arrivals, discounts, combo offers and more based on their buying patterns.
You can also send follow-up emails to your customers. But, make sure that you do not send them very often. This is a great way to be assured of their loyalty and win new customers through them.
Content Marketing
Content marketing focuses on providing customers relevant content. This content must be closely associated with what you have to offer. Offering the right content can help you win customers’ trust and make them shop with you. It can change your customers to repeat buyers and prospects to confirmed buyers.
You can have a dedicated blog on your e-commerce website that highlights the benefits of using a product or a video that gives a working demo of the same. You can also use your social media page to share these details.
Social Media Marketing (SMM)
You can use SMM to communicate with your customers and get to know them better. You can keep your sessions interactive by posting interesting blogs, making announcements about product launches, having polls, hosting contests/quizzes and answering queries.
However, not all options work well on every social media platform. Therefore, you must first identify which method works best for which platform and post accordingly.
To sum up, digital marketing helps e-commerce businesses to reach out to people through social media where they are active the most. You can also cater to people based on specific criteria and send them personalized e-mails with relevant content. This way, your customers’ trust in you will increase and they will keep coming back to you. It can also pave way for them to help you win new customers.
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