Regional Industrial & Machine Tool show like the upcoming expo in Tulsa, Oklahoma is great for businesses to stay relevant and updated with the latest trend in the industry. It is a great opportunity for distributors, retailers to gauge their client expectations and needs.
E-Commerce is extending your existing physical business to supply your products & services to a global audience of the small, medium, large businesses. In order to scientifically organize and set-up your business on an e-commerce platform, expert assistance may be required.
Altius Technologies is a leading e-commerce solutions provider for businesses in need of expanding their business interest online, increasing conversion rate, lead count or improving customer satisfaction.
Keeping in mind the following trends may lead to the successful inclusion of e-commerce for your Industrial & Machine Tool business.
Customers desire personalization of services
An interesting trend that has come out is that B2B customers are now expecting B2C services only with lesser time to spare.
Businesses can personalize services by offering product recommendations in the same window, options for dynamic B2B pricing for bulk orders, accessibility of delivery options when specific products are clicked, payment & transaction history are some of the emerging trends in e-commerce for B2B such as Industrial & Machine Tools.
Improve connect with the global audience
Having a multi-lingual User Interface is a good option to have if your e-store is eyeing for a global audience.
Often the ‘privacy policy’, ‘terms & conditions page’ & ‘about us’ pages are least cared for but are increasingly becoming important to make it more visibly crisp and short to gain legitimacy among the global audiences.
Multiple Product attributes
Having multiple product attributes on a single product with genuine information can make a regional player evolve into a major supplier of industrial & machine tools.
Also, the demand for refurbished or obsolete machine parts to manufacturers around the world is only to be increased with E-Commerce.
We would love to invite you to come and experience our various tools and techniques like product data enrichment, product data cleansing, enriched segmentation, personalization, etc. at the upcoming Tulsa Industrial & Machine Tool Show at Expo Square – Central Park Hall, Tulsa, Oklahoma on May 6-7, 2020.
Arun Venkatraman
Helping CXOs succeed in the digital era by helping them capitalize on data and technology
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