The growth and long term success of e-commerce business depends on effective product data management solutions. Product data management [PDM] is a structural approach to help control, access and share large quantities of crucial data, that provides significant value to your business. It is important and tedious to maintain and manage this product information.
What is data management ?
Data management is the process of collecting, storing and using data efficiently, securely and cost effectively. The main objective of PDM is to collect and connect data from different sources and use it efficiently during decision making.
Effective data management is a combination of best practices, processes procedures with the help of effective tools, to control and manage data resources effectively. Today’s data managers need a system that is versatile enough to meet all of their employees access needs with full data security.
Tools for effective data management:
#1. Users tracking and analysis tools :
Customers surveys or interviews are valuable tools in their own way. They will tell you only what your customers say and think and help you analyze what those customers actually do
But the users tracking and analysis tool intelligently gives you an insight- how your user or your website visitors are actually engaging with your product and your content. Tools like pendo or amplitude can uncover important realities about what is good or inspires your users and what is not. Companies like Accenture use Amplitude and companies like Atricem use the Pendo tool.
#2. Road mapping software tool :
Road mapping tool is used for project planning, progress tracking, activity coordination and team collaboration. This software is a must on any list of product management tools. Best example for a road mapping software tool is product plan.
Product plan is a great tool for managers who prefer to create an overview of their project. It allows us to create road maps quickly and easily. It communicates plans for future work to the team and builds up a consistent and standardized work process.
#3. Customers survey tools :
Through customers survey tools you can send the survey out to your customers and easily track and analyze the results. For gathering quick answers to important user questions, these tools are extremely helpful.
Web based survey tools like survey monkey or type form, have so many types of pre-formatted questions that whether you want to offer multiple-choice questions, drop down lists or just open comment fields. These tools help you to do surveys in minutes. Even emails, online surveys are easy, convenient and inexpensive that it can be tempting but they may upset your UX if not executed properly.
#4. Recording app for customer’s interview:
When you speak on the phone with customers for some queries, it’s always a great idea to record a call. You never know when a customer will offer a valuable insight like why they are using your product. Tools like, Go To meeting or zoom makes it easy to record those conversations and references them later.
Go To meeting provides a fast, easy and reliable professional online meeting solution that enables customers to meet face to face and communicate virtually. Zoom brings teams together in a frictionless and secure video environment. This platform provides video meetings, webinars on all devices.
#5. Team messaging tools :
With the outbreak of pandemic, a lot of people started working from home. These business messaging tools helped teams to stay in touch and stay productive even if they can’t come to the office. When your product data starts giving trouble or gets underway, you will want an easy and immediate means of communicating. There are certain tools that allow easy and centralized team communication. Slack and confluence are best examples for team messaging tools.
Slack is a channel based messaging platform. With slack, people can work together more effectively, connect all their software tools and services and find the information that they need to do their best work-all within a secure environment. Confluence is a collaboration tool that helps teams to collaborate and share knowledge, data efficiently.
#6. Flow charting tools :
Creating a customer journey map is helpful in giving your company a clear view of your customers full experience with your company. Journey maps focus specifically on UX of using your product. It shows all the main points of the visitors, from the first visit to your website till purchasing and using your product.
Flowcharting tools like Microsoft Visio and OmniGraffle help in mapping out the specific aspects of users’ experience with your product. These flow-chart tools help you to uncover insight and helps you to develop your future strategies through your product road map.
#7. Product management tools :
Product management tools help to simplify the tracking and documenting details. For example Trello is visually appealing and is known for its fun use of cards, lists and boards. Trello is easy, free and flexible to manage your projects in an organized way. Gantt chart is an open source software that allows its users to identify problem areas in the workflow. Another PM tool is Jira. It’s excellent for team collaboration. This tool helps you track and monitor the entire product creation process. Jira can be used on a server, a data center platform and in the cloud. Other popular project management tools include Microsoft project, Pivotal Tracker will help you to execute on your road map and keep your backlog organized.
#8. Presentation software tools :
Tools like PowerPoint, Google slides and keynote can all be used to create presentations. You can make your presentation more engaging by including images, creating movements. Vision decks for example can be a powerful way of communicating your product vision to your clients/customers and earning their buying decision.
While there are many tools out there to handle different products management requirements, the choice of product management tool/software depends upon your specific needs. Product management users must use the right product management tools and product management software. There are many product management tools and product management software that you can try first, before moving on to paid ones.