For an eCommerce store, product descriptions do what sales agents do in a brick and mortar store. Right product descriptions convince your customs to buy your products. Why do some products connect instantly with the customers? Let’s look at some points that will persuade your e-store visitor to make a purchase.
- Self Explanatory Descriptions
It has more to do with the way the product is placed for the customer with the appropriate words and Images. Product Description is never about the number of words but how you put it across, self explanatory descriptions do the job for you. For Eg:
Here, in one glance the customer or a visitor to the e-store can make out the details of the product with all the relevant information.
- Use Keywords Wisely
Use words in title and descriptions that a customer is likely to type while searching for a product helping in SEO rankings. Free keyword tools such as GoogleKeyword Planner and Keywordtool.io, or paid platforms like SEMRush and Ahrefs help to perform in depth keyword research.
You need to find a keyword with search results of 100-10,000 keywords which are marked as “low difficulty” or “low priority” and include them in your product descriptions. Placing keywords in product descriptions especially in product titles does increase your e-store search rankings. Look for ways to include keywords in the ‘Title’ , ‘Meta description’ , ‘Alt’ Tag and product description body.
- Turn Features into Benefits
Be specific about your product. Making dry statements like “very good quality “that generalize your product doesn’t help. Putting across each product feature with its benefits brings out the credibility of the product.
For example: WOODBAY Men’s Grey Running Shoe
Product Description:
Breathable mesh and synthetic upper for natural movement
PHYLON midsole for optimum comfort
Crafted for simple support these running-inspired slip-ons feature textile mesh.
- Make it easier for your readers to Imagine
A customer cannot touch and feel your products during an e-store browsing. You need to let customers imagine how they would feel having the product in their hands. Practice writing lines that intrigue the user with words such as imagine, discover, experience and explain to the reader the positive feelings of owning and using your products.
5. Show them positive reviews of your product
It builds trust among your customers. Ask you customer’s reviews about your product during browsing and also after a purchase. Most customers after a satisfying purchase would be happy to put a good work across. Indicate reviews and rating in each product description page to increase the visibility of the feedback.
6. Images and Other Media (Vidoes, Brochures)
Keeping text descriptions short and featuring your product through images, videos, graphic bullets, icons enables to get the right information to the customer.
Data Description writing services is a niche area that Altius specializes in, enabling it to showcase your products convincingly in order to connect with your potential customers. Altius understands your audience so that the most relevant information is pulled out about your products and business, and projected through skilled content description.
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