Steve Jobs very well quoted “design is the fundamental soul of a man-made creation”.
Product attributes refer to physical features, quality and design of a product that helps to attract customers to make a purchase. Physical nature, uses and benefits of the product, makes it unique and different from other competitive products in the market. Attributes include size, color, price, flavor etc., product attribute differs from product to product. For example, attributes which affects food product selection are taste, price, nutritional value and flavor. On the other hand durable products like shoes are influenced by cost, brand, color, usage, quality and durability.
Product attribute scheme design helps in describing your products, based on an understanding of your users. Designers study consumer behaviour – how the customers are making decisions about purchasing products. This will help them to design the product as per consumer taste. If the consumer gets what they are searching then they will end the purchasing cycle by purchasing the product.
Need for Product Attribute Scheme Design :
A poor product attribute design has a very bad impact on your e-commerce business. Customers find difficulty in searching for your product due to poor product attribute this will lead to low sales and low conversion rate. For example, if visitors are coming to your landing page and leave the site before purchasing your product, it may be because they do not see the specified details that would help them choose the product they want. If customers cannot find what they need, they will move on to your competitor’s site. Such type of customer behaviour reveals which attribute needs to be given priority in the scheme design. Correct attribute design requires expert advice on user experience, PIM and taxonomy.
Products that are similar, usually are the products that are competing with one another. For example shampoo bottle. The goal of product attribute is to impress consumer enough that they pick your product over the rest. In order to stay competitive, a company needs to take it one step further and actually convince the customer to purchase their shampoo over the other shampoos. This is where companies need product attribute scheme designs by making the product look attractive, add some creative slogans and highlight the quality which other products can’t offer. To seal the deal – companies might offer competitive price, making their product simply irresistible.
Changing product labels, and offering great price doesn’t always attract customer to buy your product. We live in a dynamic world, everything keeps on changing, so are the demands of the consumers. One year consumer may like shampoo that enhances the 9shiny texture of their hair, next year they may like a product that adds volume and increases the length of their hair. A successful product design, make changes quickly to adapt to the new customers demand. To be a competitive product attribute scheme design, need to keep up with the growing trends. To reap the benefits of the competitive market, your product attribute scheme should be more creative, add new varieties to your products, of course, competitive price is a must.
Advantages of Product Attribute Scheme Design:
- Product attribute scheme design works as a competitive advantage as it helps you to know the changes in the consumer demand and accordingly to make changes.
- Secondly attribute scheme helps in designing the product that matches with consumer expectations.
- A good attribute scheme design, differentiate the company’s product with other products giving the company a competitive edge.
- Product attribute scheme design helps in improving profit margins by increasing sales and also increases your market share.
- A well product attribute scheme helps in easy manufacturing and distributing the products.
Product attribute helps you to identify gaps in the market, areas for improvement in product development and methods to better serve your target market to boost your sales. Consistency in attribute scheme across the entire product range will improve the customer experience leading to increased conversions and sales. Excellent product attribute scheme design is a gateway to business success. A well-designed product attribute will help you in exploring your organization’s capabilities.