Any media content can be defined as a digital asset, but this definition is incomplete. Digital assets come in several forms, the common ones include images, audio, videos, documents, pdf’s and so..on. DAM is a system that lets you organize your assets quickly and efficiently. It is almost like a library, where all the information you need is accessible at your fingertips.
DAM is the source where marketers can find every relevant version of media assets that have been created for the brand images. The most important objective of DAM is that it must be simple and easy to understand. If you can’t access, modify and use your stored digital assets, when and how you want, then the DAM solution isn’t working for you. Good DAM supports workflow and allows content modification.
Importance of digital asset management:
1. Reduces the cost:
New digital assets are always being created. But having more files means it’s easier to misplace them. DAM eliminates the cost of recreating the lost materials once they are stored in the system, they are secure and easy to retrieve.
2. Streamlined distribution:
DAM platforms give stakeholders the information they need. Faster sales team, external partners can all have instant access to materials. This will enhance the distribution process across channels and other systems.
3. Reduce workflow:
By providing a complete picture of available content, DAM enhances the value of assets through reuse and repurposing and reduces the possibility of miscommunications.
4. Maintains brand consistency:
DAM solutions help ensure all team members are using the same, on brand files. With simple search tools, marketers can curtail the use of outdated or low quality file versions. This consistent use of right content helps ensure brand messaging to every consumer.
5. Enhances creativity:
A variety of DAM tools bring efficiency and agility to content creation version control, workflow approval – reduce time spent on manual tasks and enhance creativity.
6. Permission to access:
Governance tools allow DAM administrators to control how different user groups can interact with assets. This allows organizations to restrict access to sensitive content.
7. Improves return on Investment [ROI]:
DAM systems often includes analytic tools that track who is using which asset when, where and how. This data can be used to inform system optimization.
8. Meta data:
meta data brings order. Keywords allocated should be more specific to be found easily. This requires some work when entering data, but it pays off during ongoing business.
9. File storage solutions:
DAM has a substantially large and clear storage solution. Temporary solutions such as CMS Microsoft share point, Box does not have the depth of a DAM platform in storage. Design and development of DAM is for this purpose.
10. Facilitates multi channel:
Multiple marketing channels via DAM platform is very time efficient and cost effective. Information is centrally stored in a DAM platform with the help of connectors for the relevant channels, they can be easily displayed without any problem.
In a nutshell, DAM is an organization or company’s method of storing and organizing digital capital, for easy retrieval when needed. This boosts the productivity of teams, promotes innovations and makes digital assets more secure.