Finally 2020 is coming to an end, but before that it’s thanks giving and Christmas time. Thanks giving has been regarded as the beginning of Christmas shopping season in united states. Black Friday is an informal name for Friday, which is celebrated on the fourth Thursday of November. Many stores offer highly promoted sales on black Friday and open very early such as midnight.
Tips to boost eCommerce sales
1. To reach existing customers :
Keep your existing customer base as the center of your eCommerce marketing strategy. Cashing in on your existing customer is the easiest way to boost your sales. They already know your brand and product you sell. Use social media channels and email marketing to target your existing customers to show your deals and discounts you have instore for them. Target them first, other wise they will head else where for holiday deals.
2. To set referral program :
To boost online sales on cyber Monday, you can provide extra discount and exclusive deals for shoppers who refer a friend, co-worker, or a family member on black Friday. There is a gap of two days between black Friday and cyber Monday. Your existing customers would like to refer someone in exchange for more savings. You as a seller will get more sales.
3. To optimize landing page :
First optimize your landing page when the festive season is around. So make sure your landing page look attractive, engaging and optimized.
To make it attractive, give your online store theme based specific banners for black Friday, cyber Monday and Christmas.
To make it engaging, add your deals on landing page, like black Friday deals, cyber Monday sale and Christmas discounts.
Optimize your online store for desk top, mobile devices. Shoppers don’t like unresponsive slow loading website during the Holiday rush. Make sure you offer your shoppers a hassle free shopping experience.
4. To play with buyer psychology :
Buyers are people, just like all of us and they too are driven by irrational decisions. As an e-seller apply buyer psychology to your eCommerce holiday marketing strategy. Like creating a fear of missing out. Buyers are often looking to get their hands on great deals and fear missing out due to seasonal rush. Adding tags on your page like “last minute offers”, “count down deals”. You can sweeten the deal by giving free shipping and same day delivery are two more great ways to sweeten the deal.
5. To use social media :
first find your most popular social media channels, know where most of your shoppers are visiting, accordingly make your social media strategy. Target audience and come up with creative campaigns for events like black Friday, cyber Monday and Christmas. Plan your social media posts specifically for each event. Also you can run paid and promotional posts on your best product deals and discounts.
6. To improve your content strategy :
Blogs are a great way to improve SEO and incoming traffic. When it comes to thanks giving weekend you have to make changes in your usual content strategy. Your content should promote your black Friday and cyber Monday deals.
7. To optimize for mobile :
Sources confirm that every year, mobile devices claim more and more purchases. So make your website mobile friendly. Your site’s design should meet the modern standards and should impress the customers while shopping. Comparison shoppers love to research product prices online.
8. To use live chats :
Before purchasing customers has many questions, if their queries are not answered on time, they may leave the site and this can be a loss to your store. Make sure that you are responding to your customers quickly. For a hassle free communication, you can offer live chat support on your eCommerce website. This will reduce the time consumption between you and your consumer.
The festive holiday season is all about the sales. The competition online is already stiff and it is only going to get tougher during the festive season. Now that you know the tips and tricks to stand out from the competition, it’s time to perfectly execute the marketing strategy.