Images are visual representations of text. It is certainly true that one image is equal to 10,000 words. Viewers relate instantly to an image representation of the product.
Image guarantees the authenticity of your products. Customers looking to buy products look for a snapshot of the products in order to identify them. Without images, the product becomes suspicious to the customer and the customer becomes apprehensive to confidence to make a purchase.
Images need to be of high quality, appropriate size showcasing varied angles of the products in the right light, setting and background.
Thus product images are a necessity for eCommerce success.
Customer Attention
Images create visual impact in your e-store, so quality images are essential that will catch the user’s attention because it is the first thing the user gets attracted to. People cannot touch and feel products in an e-store, so it is essential to portray the best version of the products through images.
An ideal product image would be crystal clear pictures of the product in different angles that provides a clear idea of the product to the user. The image options should include viewing angles, zoom, multiple images, and more.
Let’s look at some of the must have features when a product is displayed in an image of an e-store.
1. Quality & Quantity of Image
Quality of an image not only brings clarity of the product of your e-store but also enhances the visual appeal of your e-store.
Customers will be convinced of their choice when the product is displayed in the most appealing manner. Most images of your product with different angles will give an added perspective to the customer to make the choice of buying the product.
2. Image Size
Image size is an important factor before uploading your images. Proper size of the image with dynamic zooming facility will be convenient for the user to get a better view of the image instead of a static one.
Poor quality and oversized or undersized images will create a bad impression for your e-store, reducing the demand for your products.
Altius recommends a guideline size for your product images that is 1024 X 1024 pixels for the best impact.
3. Proper Backgrounds
A uniform, clean and smooth background provides the customer with a good experience. And will also help them to choose a product. It is highly recommended to shoot your photography at a clean and shiny place; where your product images will come very bright and clear for the customer to view. Investing in a good photography camera will pay dividends later for your e-commerce store. With tons of free image footage available on the internet, choosing only free images without watermarks should be considered. Altius professionals help to redesign the colored and watermarked background to white image background. This makes free available images on the internet usable.
With digitization penetrating all the areas of our lives, having an e-store is imperative today. Having a strong online presence will outreach your brand and business globally. Altius has been consistently delivering efficient and reliable image services such as Image Collection, Image Capturing and Editing; for clients across various domains like Electrical, Electronics, Clothing, Jewelry, Safety & Security Industries and many more.