Social media marketing is the use of social media platforms to connect with your audience, to build your brand, increase sales and drive website traffic. The consistency to bring new customers to ecommerce sites is a huge deal. In this content you can explore how you can drive consistent sales for your website through social media platforms.
The major social media platforms which are currently running successfully are Facebook, YouTube, Tiktok, Pinterest, Snapchat, Twitter, Telegram, Linkedin, Instagram.
Facebook is currently the largest social media site in the world, with 2.6 billion monthly active users as of 2020. It’s an excellent platform for brands to market their products to a huge audience. For years people have used this app to buy and sell things. Facebook lets you upload pictures and videos from your business. This is one of the powerful ways to communicate with customers, allowing them to see your product or service without a visit on your premise. By creating a business page on facebook or business profile is a way to share the latest information about your business without creating a website.
As second in the list of top social media apps, you tube is also the second largest search engine after Google. So if you want to promote your brand, it’s a great medium to do so. Through youTube you can easily reach your audience, both by creating videos and advertising on other people’s videos. It is the third most visited website behind Google & facebook respectively. By utilizing youtube as a part of your marketing strategy for your business, you are increasing your ranking position on Google’s search engine.
Currently, instagram is the best social media app, that has become a sensation. This platform lets you share a wide range of content like videos, live videos, photos and stories. To promote your brand or business, you can create a business profile on this popular social media app. Unlike organic posts instagram ads can be made to link directly to a product page or other landing page, allowing for direct engagement with your products. Likewise you can create and use an instagram business profile. You just have to include additional information about your business namely – add a phone number, an Email address, your business physical address.
This social media app was launched in 2017. In less time it grew as the world’s most valuable start-up. Recently tiktok has launched a new tiktok for business website which provides marketers with a range of resources and tools to help them utilize their ad campaigns.
If your business or the product which you like to launch has a target audience segment of 16 –30 years old, then this platform will definitely help in boosting your business. For business and marketers this is a big deal, as users of Tik Tok spend more time, so more likely they are going to see your organic content and paid advertisements.
5. Pinterest :
Pinterest is unique. It is a visual like instagram and highly targeted towards women with 81% female user base. Recently pinterest has emerged as a leader for e-commerce. Subsequently it became the second largest source of social media traffic. Pinterest is widely regarded as a strong platform for ecommerce sales as users use the platform to find and purchase creative products. One of the biggest benefits with pinterest for e-commerce is, it simplifies the shopping experience.
6. Snapchat :
With more than 300 million monthly active users, snapchat is a relevant and easy-to-use marketing tool. On one hand snapchat is attractive and on the other, it has a unique feature like self destructive ‘snaps’ and users can send pictures or a short video as a message which automatically disappears after a few seconds. Post your story often, by adding content to your story. This often will keep your brand fresh in the minds of your followers. E-shop owners can send out discounts and other promotional offers via snapchat. Recently this app has introduced a new feature that allows you to add links to your story, subsequently this will increase your website traffic.
7. Twitter :
Twitter can also be named as ‘fast & furious’ app. Ecommerce stores today use twitter ads primarily to drive brand awareness and promote specific products for direct conversions. If your business is related to entertainment, sports, politics or marketing, you can earn tremendous engagement on twitter. On this platform you can communicate with short messages. Implementing twitter cards- will help your followers to visit your website. This will help you in creating the opportunity to gain more followers, more engagement and more traffic to your website. Simultaneously you can use twitter list to manage your contacts.
Currently a lot of business owners are using telegram for business. Because it is very easy to handle, in less time you can create a very big community by telegram group and telegram channels. It is a good platform for business as you have full control over your audience. In Spite of multiple clamp downs by the government bodies, telegram has gained much popularity. This app is steadily expanding its user base. Users privacy driven policy and security is what makes this app stand out against its competitors.
9. LinkedIn :
This social media platform is used specifically to build brand awareness and relationship with consumers. You can use linkedin to grow your e-mail marketing with professional connections and network. It also offers opportunities to advertise your business, like sending personalized ad’s, boosting your content and displaying ads on the site. It focuses more on professional problems and challenges. Unlike most social platforms which excels at B2C advertising , linkedin is uniquely suited for B2B ads and social media marketing campaigns.
Pull up :
Social media is by far the most popular service available on the internet. It can share information, spread brand awareness- it makes or breaks your business – depends on how efficiently you use your social media platform.