When we talk about content, we just think of blogs and social media uploads. Now-a-days these common content marketing strategies are no longer liked by consumers. Repetition is a big No. Everyone expects something new and creative. To create a value for your brand, your content must be seen, shared and connected to the audience. This is how you can keep your customers engaged.
Here are some creative content ideas that you can implement on your website which has proven to be highly effective in driving web traffic. And also converting visitors into customers.
#1. Product videos :
Video is a great way to show buyers what they are really getting. Videos with complete product descriptions help buyers to make final decision. Videos are less time consuming and gives the buyer a clear picture of the product. As per the reports, product videos are powerful marketing tool that help sell product and convert visitors into customers.
Create a short product video with details like size, color, shape and design. This helps customers save time. Videos are the power house of transparency and relatability, helps in building a strong bond between your product and your customer. For some products, it is essential to show the item in action. Demo videos help in bringing the offline buying experience to the online world.
#2. Infographics :
Infographics are a visual marketing asset that use a combination of text and images to convey your information strongly about a given topic. If you’re serious about creating an e-commerce brand or product that sets itself apart from the crowd, you need to create powerful visuals. This makes your product stand out. Infographics can make your content more understandable. It is a known fact that colors and visuals speak louder than written content. Therefore using this idea will help you to display relevant information to customers with an ease. It also helps in building a strong brand awareness with your customer.
# 3. DIY blog posts :
Instead of just being an online store that sells products, try adding DIY [do it yourself] blog post to the webpage to encourage customers to engage more with the business. 65% of DIYers likely to purchase from a brand or retailer that provides online videos to help with their DIY projects. As per the reports customers tend to spend more time on websites that features DIY blog posts. For instance, if you have an e-commerce store selling food items, then publishing recipe blog post is a great way to engage customers. These posts help you store in building loyal customer base.
# 4. Influencer :
Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, who have a social influence in their field. As influencer have a huge fan following and trust that they have built up. Recommendations from them serve as a form of ‘social proof’ to your brand potential customers. Using influencers for promoting your brand can help drive traffic to your website. Posting content or pictures of industry influencers on your e-commerce store helps to reap benefits of conversion. Olay marketed their product by enlisting nine empowering female influencers to talk about ‘facing’ their challenges. This content had a big impact on their market.
User – generated Content (UGC) :
UGC sharing content like videos and photos shared by users on the site not only engages your customer but also enhances your business. Additionally, search engine give higher SEO rankings to the websites that displays UGC. Reports have found that customers trust other customers and take their opinion into consideration before making a buying decision. More over in today’s competitive world of e-commerce, using UGC is an excellent way to attract new customers and engage the existing ones with your brand.
There are various types of UG contents. To name a few are blog comments, face book comments or posts, reviews, user generated video, forums podcast… GoPro, star bucks Dominos are to name a few who posts fan generated contents. Make UGC as your marketing strategy to build a long lasting relationship with your customers. And it will surely be worth the ride.
# 6. Newsletter :
Businesses utilize newsletter marketing to reach their target audience and to create brand exposure. Newsletter marketing is the practice by which companies send informational and product focused content via an e-mail letter to potential customers. With newsletter you can keep your customer updated about the ongoing or upcoming discounts and offers new product launch etc.,. To get your customer to open and read an e-mail, your content needs to be genuinely interesting beyond an attempt to sell them. Users are much more likely to open an e-mail targeted to educating and entertaining them; this should be the subject line of your email. Effective newsletters are of course informational not sales driven.
Pull up :
By integrating these ideas into your content marketing strategy you will be able to enhance brand awareness. And also increase loyalty among the customers and create a strong online presence for your business
Even the smallest injection of creativity with humor can bring visitors back everyday with hopes of seeing something new and different.