The eCommerce guide to holiday flash sales

People more likely buy when they feel they are getting a special deal instead of an everyday low price.  A flash sale is a short term discount or promotion on products offered by eCommerce stores specifically lasting for less than 24 hours.

Why run a flash sale?

  • A well executed flash sale can increase customers loyalty and moves excess inventory.
  • Flash sales gives an opportunity to consumers , exactly what they are looking for.Then running the deal for a short period of time gives customers that extra jolt to act fast and buy now.
  • Flash sales help sellers compete on price.
  • As an eCommerce owner you would get rid of excess inventory.
  • It lures the customers, hoping to retain them afterwards.
  • It also increases your overall sales and profit.
  • But profits aren’t guaranteed. You have to execute flash sales correctly to reap the benefits.

Reasons why flash sales fail :

1. Shipping failure :

After a flash sale is over, customers expect quick and accurate delivery. Most of the customers complain of waiting several days to receive their product after the purchase. Make sure your flash deal offers free shipping. This not only helps your brand stand differently on eCommerce platforms, also you will be competing in a better way with Amazon.

2. Inventory failure :

Sometimes e stores keep selling products even after they have no more inventory left. This means the seller has to cancel some of the orders, leading to customers dissatisfaction and mistrust of your brand. So make sure that before launching flash sales, you have plenty of stock.

3. Bots failure :

“Bots”- computer programs are the most popular hack. Firstly the sites are hit by the bot invasion and rob loyal customers. Secondly bots have created a thriving resale market online, causing both retailers and fans to suffer.

        Make sure you look at resale sites. Because,those hand-to-get items that were just on flash sale on your site are sold out. Within no time, those products are available on online resale markets. So bot protection is a key to your success as an online flash seller.

4. Site failure :

It is seen that eCommerce websites crash during their busiest sales season. During the busy season, your eCommerce site will be receiving the most traffic, processing the most orders and using the resources optimally. Thundering crowd slows your site speed, even causing it to collapse. If your business model heavily relies on flash sales, load testing your site is a must. Your website server should be able to scale on demand, to prevent crashes.

The best practices of successful flash seller

1. Determine the goals :

  • Firstly determine why you want to run the flash sale ?
  • Do you want to sell off the excess inventory?
  • Do you want to gain website traffic?
  • Do you want to attract new customers?
  • Do you want to increase brand awareness?

If any of these go with your goals then flash sales could work well for you.

2. Select your target customers :

your flash sales strategy should focus on your target customer and design your flash sale around their interest. Avoid targeting existing customers instead target your competitors’ customers. Select those customers who left negative reviews for your competitors. A flash sale is a great way to re-engage inactive customers with your offers.

3. Pick the right time :

Holidays like valentine’s day, mother’s day, Christmas day are special times of the year when consumers are emotionally ready to shop. By looking at your past order data you can decide when to run a flash sale. If you host flash sales before the holiday season, you can actually win new customers and beat the competition. This will increase your fan base before the holiday shopping event starts.

4. Pick the right product:

The products you select for your flash sale should be based on the customers that you are trying to target. For instance if you are targeting competitors customers, then choose a product that your competitors customer love at a lower price. Secondly if you want flash sales to promote brand awareness then promote your signature product that your brand is known for.  Promote the products with the highest search volumes is the best way to appeal.

5. Set right prices :

The price must be right. Your discount should be big enough to send people running to your site. If your brand never goes on sale, then 10% might be enough. Price your flash deals slightly higher than your lowest possible price. These price drops should be reserved for your biggest annual promotions like BF[black Friday] CM[cyber Monday].

6. Create a sense of urgency to promote flash sales :

Use social media platforms namely Facebook, Instagram etc., to actively engage with your customers throughout the flash sale. Show your discount in your subject line. Use countdown timers on your flash sale landing page. As flash sales are for limited time, it will create a sense of urgency. It is a FOMO deal [fear of missing out] which helps in boosting flash sales. This encourages the shoppers for impulse buying.

To sum up:

All in all flash sales can help you make a lot of money. They provide you with short term benefits like inventory clearance, generate extra revenue, brand awareness and business growth in the long run. You have to invest time and effort. It’s a boom or bust in a very brief sales window.

Altius Technologies

eCommerce website with woo-commerce – build on eCommerce store

An eCommerce platform is a system which allows to create an online store and perform business activities like marketing, selling, managing sales, delivery and shipping the product and many more.

      There are various eCommerce platforms through which online store can be commenced like Shopify, big commerce, woo commerce, 3Dcart etc., Every eCommerce platform has its pros and cons. So one has to choose the platform which can satisfy their business requirements. Woo commerce reliability and flexibility make it the best eCommerce platform for all type of business.

Why to choose woo commerce as an estore builder?

Compare to other eCommerce platforms, woo-commerce  simplicity to install, user friendly, cheap to build, makes it the most widely used eCommerce platform in the world. More than 26% of the leading eCommerce website uses woo commerce for their online store.

1. As an open source:

Woo commerce is a free plugin. As an open source, one can have a complete control over the web shop. It  can be completely customized  around any of unique and custom business requirements. Since it is an open source, there is no need to pay any fees for the use of it.

2. Easy and effective design option:

Woo commerce is best known for its easy and effective design options. There are different types of eCommerce themes available to make the store attractive . It helps in engaging the audience and encouraging them to explore more about the products and business. Woo commerce helps in customizing the online store, with its advanced customization features.

3. Easy to use for non tech owners:

Woo commerce is very compatible with word press. For non tech owners, it is easy to understand how woo-commerce works and manages the eCommerce website. With word press, you get every thing you need for a business. If you need a hassle free way to set up your website, word press is a good choice.

4. Easy to sell any product:

With woo-commerce you can sell any product, anywhere anytime. You can sell both physical and digital products  on this platform . With woo commerce you can also sell data based services such as appointments or any type of services, Accommodation, bookings. By using plugin, you can sell basic subscription based content too. You just need to build a beautiful website.

5. Picking up an apt theme:

An attractive and beautiful theme can attract the audience and encourage them to explore more about your products and business. Woo commerce is compatible with all type of themes. So you can pick high performing theme, which suits best to your business.

6. Customization:

One of the great features of woo commerce is customization of eCommerce store . Most experts recommend using woo commerce because of its advanced customization features. With woo commerce you can edit every part of your eCommerce website. Creating “buy now” button, will place your webpage at a higher ranking level. This will help you to increase your conversion rate and sales.

7. SEO friendly:

Woo commerce plugin makes it SEO friendly. With word press you can easily edit body content and other page elements to optimize product pages. With word press and woo commerce, it is easy to optimize your website.

8. Flexibility:

Woo commerce is super flexible when it comes to integrating with third party software system with ecommerce shop. Woo commerce plugins also allows to integrate 3rd party service which includes payment gateways, shipping service and accounting services. It also allows users to pay through debit cards, credit cards, cash on delivery etc.

9. Security Matters:

For online store owners cyber security is a must. Along with selling products and services, you are selling a secure shopping experience. World press is good for online stores. The world press itself is secure enough to block cyber criminals from breaking into your site. Woo commerce is secure because it gets regularly updated.


Finally word press is all about plugins. It has over 50,000 plugins. A plugin for

  1. A better on page SEO
  2. Ecommerce tools
  3. Better security

Whatever you need you can find a great plugin. When you look for any ecommerce platform, don’t keep price and features of the platform as the main criteria. S elect a platform which supports your business needs and helps it to grow.


B2B Online, 7-9 May 2018, Marriott Downtown, Chicago

B2B Online May 7-9, 2018, Marriott Downtown, Chicago

B2B Online was one of the significant events of the USA held from May 7 to 9 for the year 2018 at the Marriott Downtown, Chicago.

An interactive event inspired by several senior pioneers and peers who figured as you do, Altius Technology Solution was the one among them. The thorough program which was effectively driven and accomplished the advanced destinations through 2018 and further.

It has covered a full breadth of subjects of the two related organizations, the one selling online and companies hoping to fabricate their online substance and showcase. The event was a comprehensive digital occasion! Organizing your advanced technique in the digital world.

You would have left B2B Online with a guide for your computerized methodology, a thought of where you should make your first moves and organize your spend. Furnished with content from the organizations who have and are reshaping the eCommerce strategy.