Altius Technologies

Creative content ideas you’ll want to steal for your eCommerce website.

When we talk about content, we just think of blogs and social media uploads. Now-a-days these common content marketing strategies are no longer liked by consumers. Repetition is a big No. Everyone expects something new and creative. To create a value for your brand, your content must be seen, shared and connected to the audience. This is how you can keep your customers engaged.

          Here are some creative content ideas that you can implement on your website which has proven to be highly effective in driving web traffic. And also converting visitors into customers.

#1. Product videos :

Video is a great way to show buyers what they are really getting. Videos with complete product descriptions help buyers to make final decision. Videos are less time consuming and gives the buyer a clear picture of the product. As per the reports, product videos are powerful marketing tool that help sell product and convert visitors into customers.

          Create a short product video with details like size, color, shape and design. This helps customers save time. Videos are the power house of transparency and relatability, helps in building a strong bond between your product and your customer. For some products, it is essential to show the item in action. Demo videos help in bringing the offline buying experience to the online world.

#2. Infographics :

Infographics are a visual marketing asset that use a combination of text and images to convey your information strongly about a given topic. If you’re serious about creating an e-commerce brand or product that sets itself apart from the crowd, you need to create powerful visuals. This makes your product stand out. Infographics can make your content more understandable. It is a known fact that colors and visuals speak louder than written content. Therefore using this idea will help you to display relevant information to customers with an ease. It also helps in building a strong brand awareness with your customer.

# 3. DIY blog posts :

Instead of just being an online store that sells products, try adding DIY [do it yourself] blog post to the webpage to encourage customers to engage more with the business. 65% of DIYers likely to purchase from a brand or retailer that provides online videos to help with their DIY projects. As per the reports customers tend to spend more time on websites that features DIY blog posts. For instance, if you have an e-commerce store selling food items, then publishing recipe blog post is a great way to engage customers. These posts help you store in building loyal customer base.

# 4. Influencer :

Influencer marketing is a form of social media marketing involving endorsements and product placement from influencers, who have a social influence in their field. As influencer have a huge fan following and trust that they have built up. Recommendations from them serve as a form of ‘social proof’ to your brand potential customers. Using influencers for promoting your brand can help drive traffic to your website. Posting content or pictures of industry influencers on your e-commerce store helps to reap benefits of conversion. Olay marketed their product by enlisting nine empowering female influencers to talk about ‘facing’ their challenges. This content had a big impact on their market.

User – generated Content (UGC) :

UGC sharing content like videos and photos shared by users on the site not only engages your customer but also enhances your business. Additionally, search engine give higher SEO rankings to the websites that displays UGC. Reports have found that customers trust other customers and take their opinion into consideration before making a buying decision. More over in today’s competitive world of e-commerce, using UGC is an excellent way to attract new customers and engage the existing ones with your brand. 

     There are various types of UG contents. To name a few are blog comments, face book comments or posts, reviews, user generated video, forums podcast… GoPro, star bucks Dominos are to name a few who posts fan generated contents. Make UGC as your marketing strategy to build a long lasting relationship with your customers. And it will surely be worth the ride.

# 6. Newsletter :

Businesses utilize newsletter marketing to reach their target audience and to create brand exposure. Newsletter marketing is the practice by which companies send informational and product focused content via an e-mail letter to potential customers. With newsletter you can keep your customer updated about the ongoing or upcoming discounts and offers new product launch etc.,. To get your customer to open and read an e-mail, your content needs to be genuinely interesting beyond an attempt to sell them. Users are much more likely to open an e-mail targeted to educating and entertaining them; this should be the subject line of your email. Effective newsletters are of course informational not sales driven. 

Pull up :

By integrating these ideas into your content marketing strategy you will be able to enhance brand awareness. And also increase loyalty among the customers and create a strong online presence for your business

          Even the smallest injection of creativity with humor can bring visitors back everyday with hopes of seeing something new and different.              

New Year’s Resolutions For ECommerce Business Owners

With the year coming to a close, it’s the time once again when everyone is thinking about their resolutions for the new year . ECommerce store owners are looking to improve their existing store/business one step ahead. With lack of proper actionable goals, eCommerce owners are held back in achieving measurable results . taking the advantage of new year, may help you push your business in the right direction.

Top New Year Resolutions For ECommerce Owners

# 1. Improvisation Of Your Mobile Site:

To get ahead of the competition, you have to come up in mobile search as much as possible.  Mobile searches are high when compare to desktop searches, which is one reason why the online retailers has to improve their mobile experience if they want to compete online.

# 2 . New Marketing Strategies:

When your e-commerce store has expanded over the years, sometimes you may find it difficult to maintain the level of marketing once you had. New marketing strategies helps you in maintaining the market needs and requirements; such as emailing, posting to twitter, selling on Instagram, advertising on Facebook. All these tedious task need your focus and also to achieve better and bigger things new marketing strategies are a must.

#3. Increase traffic to your store:

Every ECommerce store wants to increase the traffic their website gets. Increased traffic means increased sales. By analyzing on what type of people  are visiting your website will help you to increase traffic to your site. For instance knowing about the age, gender and their interest will helps you to know about the quality of traffic your website gets. If necessary can make  required changes in your content, as to attract more customers.

# 4. New Content:

Content marketing strategies play an important role in attracting the visitors on your site and then converting them into your customer. This year take the time to improve your content and try to build a niche. New content will provide new and repeat customers, it will improve your brand awareness and better customer engagement.

# 5. Customer’s Reviews:

A consumer review survey found that 9/10 customers buy products after going through the customer reviews. 90% of the consumers read the review online before visiting a business.  It effects their buying decision process. Not only positive reviews but negative reviews also are very important. They help us to find out our drawbacks and working and improving on the same.

#  6. Start a Customer Loyalty Program:

A customer loyalty program is a great way to make your customer to stick around and make your e -commerce site even more profitable. You can also strengthen loyalty by targeting your customers who are already purchasing from your site. Send personalized email and give them VIP treatment with product line exclusive sales.

Conclusion:

Trends are ever changing, eCommerce business is no exception. Keeping up with business trends is another difficulty. The digital marketing is continuously changing. This makes much harder for the retailers to develop an eCommerce marketing strategy that will be effective for a long time . I hope the above points make your eCommerce shopping season successful in this year. We wish you all a best of luck and a very happy new year.     

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B2B Online, 7-9 May 2018, Marriott Downtown, Chicago

B2B Online May 7-9, 2018, Marriott Downtown, Chicago

B2B Online was one of the significant events of the USA held from May 7 to 9 for the year 2018 at the Marriott Downtown, Chicago.

An interactive event inspired by several senior pioneers and peers who figured as you do, Altius Technology Solution was the one among them. The thorough program which was effectively driven and accomplished the advanced destinations through 2018 and further.

It has covered a full breadth of subjects of the two related organizations, the one selling online and companies hoping to fabricate their online substance and showcase. The event was a comprehensive digital occasion! Organizing your advanced technique in the digital world.

You would have left B2B Online with a guide for your computerized methodology, a thought of where you should make your first moves and organize your spend. Furnished with content from the organizations who have and are reshaping the eCommerce strategy.