An eCommerce business has to deal with a large chunk of data at all times. Considering the fact that all of a company’s information related to its products and services are made available to the customers online; the product information must be correct. And to ensure that the product information given to the customers is right, a product catalogue must be created and updated regularly.
One of the major challenges for an eCommerce company is to maintain an updated product database. Incorrect product information can not only lead to dissatisfied customers but also loss in sales and reputation of the eCommerce business. In addition, potential buyers find it difficult to navigate through the website and search for a suitable product. This hinders with their purchase decisions as well.
Updating product information is a continuous process. Product catalog must be maintained and so must be the high-resolution product images to attract potential buyers. Having an updated product catalog can offer the following benefits to the company and the buyer.
Benefits of Catalog Updation:
· Efficient Search Engine Optimization (SEO) ensures your products show up often in search engine results
· Makes it easy for the buyer to navigate through your site enabling faster buying decision
· Shows product recommendations to buyers on the site to increase sales opportunities.
· Customers can easily view the available promotions, discounts, and offers on various products and services.
There is a variety of product catalog services that helps increase the online presence of any eCommerce business. High-quality images and content are included to make the product catalog more appealing, attracting new users. The product catalog services include:
· Catalog content management
· Catalog building and indexing
· Catalog conversion
· Catalog image processing
· Catalog updation
The catalog updation team takes care of the entire process starting from identifying the desired products, gathering product specifications and price, and creating a unique product catalog, to regularly updating and maintaining the product catalog.
Availability of advanced technologies tend to eliminate the process of manual catalog updation. The entire catalog updation process is automated, ensuring that the discounts on specific products are mentioned at the right time for promotional purposes. Once the catalog is prepared, product descriptions and images can also be changed easily.
The right product information must reach customers at all times. This helps customers to make faster purchase decisions. Customers can simply provide their specific catalog updating requirements, and the services provider will start developing a customized solution.