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Make your e-store work more for you with Unifi-I

Unifi-I enhances your e-commerce store with sub-second-page load speeds, giving the user a better e-shopping experience, which helps to retain customers and build a relationship. Converting your eCommerce sites to sub-second eCommerce websites accelerates your conversion by 15-30 %. 

Let’s look at how Unifi-I can get more out of your e-store for your business. 

  1. Improved User Experience – Improves user experience such as navigation and searchability. Seamless skimping between pages without delay or search results or page clicks that output the results in instant, keep users engaged in your e-store.
  1. Speed – Unifi- I enable faster loading of WebPages. The ideal response time to keep the visitor engrossed in your e-store is 0.1 sec. Unfi-I achieves a sub-second page load by making your website ultra fast and super fast which helps to load web pages faster making your e-store connect with your visitor instantly.
  1. Increased Time on Site – Visitors spend more time with your e-store when it is easy, comfortable, and user friendly to surf through your e-store. With Unify, It results in more traffic, and more browsing actions get converted to purchases resulting in better conversion.
  1. Right Technology and Tools – Unify-I integrates your e-store using front end technologies such as Progressive Web Applications (PWAs), Single-Page Applications (SPA), and AMP which decrease the page load time for speed optimization. 
  1. Better SEO Rankings – Improved page loading speed results in decreased abandonment rates and makes people come back for more. With higher SEO ratings due to increased traffic, your website will be recognized by Search Engines like Google, Bing etc.
  1. Improved Conversion Rates – Faster page loads result in better conversion rates. Pages that are loaded in 2.4 seconds have a 1.9% conversion rate. Even a slight increase in conversion rate has a huge impact on the e-store revenue. 
  1. Advantage over competitors – With a modern front end using Single-Page Quick Ordering Web App technology Unifi delivers the competitive advantage in a faster page load that your e-store requires to stay at the top of the game. The website that loads faster will rank higher. 

A study proves that 53% of web surfers exit from pages that take longer than 3 seconds to load. Even a one-second delay in website page loading time reduces the number of page views by 11 %. This goes on to show how page load speed is crucial to reach your customers and it is the most important aspect for a successful online presence. 

Altius’s quest to offer perfect eCommerce Solutions have led to continuously assimilating, researching and analyzing customer’s business needs and the hindrances they face in running their e-store. Unify-I offers e-stores’s ease in running the platform with awesome navigation and speed to generate higher revenue.

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Ways to increase Sales Using SEO Techniques

Use Precise Keywords

Keywords are the headlights of your SEO strategy without keywords customers will never find your business. You need to figure out the frequently used keywords and phrases and use them for ranking in contents used in Title, URLs, headings, phrases, image description, Meta Data, and more. There are many keyword planning tools such as Soovle, Jaaxy, Google Search Console, and many more in the market that will help in getting through the right keywords that your customers will connect with. 

Compelling Content

Content is a valuable and sharable resource that can be used to reach your customers. When a prospect searches the internet for a product or service they will come across many options and suggestions that will help them to make a purchasing decision. Make your content the most relevant, engaging, and authoritative so that prospects will find your products before others and this allows converting leads to customers. Great content is not only text, videos, blogs, infographics, animation, e-books, white papers and much more can be used for inbound marketing.

Connect through Social Media 

Social media is the fastest-growing medium for modern SEO strategy because the number of consumers who are actively involved in engaging with brands is increasing day by day on these platforms. More than half of the people turn to face book when they get interested in any product or service. Social Media like twitter lets consumers get direct attention from customer service agents when they cannot get through other means. Showing the empathy side of your company also enables you to build and maintain a relationship with clients. 

Go Local and mobile but plan globally 

Considering 30 % of all mobile searches for business products, services, or prospects today have local intent. Local content is what will attract customers to your e-store or physical store. What is needed is, customizing your portal with appropriate forms of content to suit the local traditions and taste but at the same time, project your brand as a global competitor. Some tips include making global website text changes targeting local keywords, geographical Meta tag implementation in your e-store website, and more. 

On-Page ranking factors are important 

On-page SEO makes your e-store more user-friendly, making it easier for search engines to index your pages. Thereby increasing search rankings. The on-page factors that affect search engines are Content of a page, title tags, URL, Image alt text. Good content is content that the user would demand. It could be in the form of text, audio, video, or image but it should be the answer to what a customer stipulates. After content, title tags are most important. URLs with a clear hierarchy of the information on the page help, search engines to get information faster to the user. 

Image SEO 

Optimize All Product Images on Your Website with relevant keywords to help with your page rankings on search engines. Some of the valuable suggestions are:

  • Use Descriptive keyword-rich files name for image optimization. Search engines not only scan the text on your webpage, but they also scan your image file names.
  • Appropriate Alt attributes with relevant keywords. Alt attributes are text alternatives to images; you can see them when you hover over an image.
  • Images that be zoomed in for a better view would increase the page load time compared to larger images
  • Reduce image sizes using adobe Photoshop or online image editing tools such as PicMonkey, PIXLR, Canva or GIMP

A growing eCommerce store will need SEO (search engine optimization) techniques that are effective and consistent over time ensuring that your e-store gets the right visibility over your competitors. Altius provides first-rank SEO services to boost your business. Altius provides well-trusted SEO services that create SEO focused content for your customers with relevant, up to date information accelerating website traffic & brand awareness. Our SEO techniques are designed to serve you all levels based on time-tested methodology optimizing over 500+ e-store pages.