Google always changes algorithms regularly. This is done for better user experience as well as satisfaction. Google wants to make sure that the displayed results are as useful and supportive as possible.
SEO stands for search engine optimization, which is a set of activities attempting to improve your website’s ranking on the result list of search engine SEO not only expand the awareness and popularity for your website, but it also helps website owners not to miss a promising target market.
SEO strategies are built according to Google algorithm, so as to achieve a higher rank on the result list. Algorithms are a system of rules and signals which are used to judge your website. Once those rules and signals are changed, SEO techniques and strategies should be accordingly updated or else your website will not be considered as a good website by Google. This will have a negative impact on your online business.
Tips to boost your SEO score in 2021
Tips to boost your SEO Score in 2021
1. Improve your website loading speed:
Site speed is one of the main factors for ranking websites on the search engines. Searchers hate waiting. Check the loading time of the web page, if it takes more than 3 seconds to load then there is a need to make the website lightning fast. If your website page loads faster than they are ranked on top on search engines compared to pages that load slowly. So if you want to rank higher on Google, your site needs to load quickly. There are many tools available to make the site faster. Such as web page tests, Google page speed, Yslow and others.
2. Improve dwell time:
If the visitor to your site quickly bounces from your page, this will result in down ranking of your website on search engines. So to improve the dwelling time on your site, make sure that your site is attractive and help engage the visitor for a longer time. Along with good and unique content, you can add videos on your site about your online store. This will help in increasing the dwelling time of visitors.
3. Target Keywords:
Effective keywords help your site to target the qualified traffic from search engines to your website. If the keywords are bad then all your efforts made for your online store goes in vain. Optimizing keywords is the most important aspect of SEO. Make sure you use keywords which the customers are using regularly. Effective keywords help you to measure traffic potential of your website.
4. Optimize your page:
Optimizing pages on your website helps your site to become more search engine friendly. It helps your site to draw a significant level of online traffic, also helps in improving the user experience. Optimizing your page helps to grow your ranking.
5. Effective and unique content:
Unique content always works wonders for an online business. It means content is original and not duplicated from anywhere else. Because search engine ranking, rate unique content high and improves the website’s position. It is found that 2 out of every 5 e-commerce content is duplicate. Websites can be penalized for posting duplicate content and can also remove the sites with duplicate content. Google wants to provide their users the best experience through unique content. Content should be effective, capable of driving traffic to your website and converting them to your customer.
6. Consistent URL:
SEO friendly URL structure helps in building consistency. It helps to promote your page ranking and enhance the user experience. Offering a great user experience and useful, unique content will help your website to optimize your URL structure. Following tips help you to keep your URL consistency :
- Keep it simple and consistent
- Use short URLs
- Keep it organized
- Use right keywords
Make sure that your URL structure and format is the same for all the pages of your website. Also the words in the URL should be the same to the content on your website. This will enhance users’ experience.
7. Use broken link building:
Broken link is one of the technical errors that should be prevented for a better SEO result. Your website should not be judged as an old and neglected website by search engines. Detecting and repairing broken links, is an ongoing process which will help you in top ranking on search engines.
8. Contact us page:
Providing contact details before proving its own ability to raise the truthfulness in customer’s mind. It creates business opportunities, improves customer service. A website with precise contact details is likely to be more reliable than others. According to this Google put higher ranks for such sites.
9. Off-page SEO:
Off page SEO also helps to boost your online ranking away from your site. Google review is one of the most powerful tools for your online store. The number and quality of reviews act as a leading conversion factor. Make sure you encourage the customers to leave reviews, which will add positive feedback for business.
Therefore to achieve good results in a digital marketing strategy. It is essential to stay up to data on the SEO trends that will arise with growing frequency.