Best UX practices to ensure a pleasant experience for your customers

by contenteCommerceblog

What is UX ?

The way your visitor feels about your website determines whether he/she will use it again is all about user experience{UX}. While navigating your website, if the visitor finds it difficult what the website is all about, than Conversions are too far- in fact your visitor will not return to your site again. Hence it is necessary that you pay attention to the UX on your website and strive to improve it. 

Keep your website simple and easily understandable. Your content should be to the point. The same goes for advertisements. 72% of the users get annoyed when seeing irrelevant ad’s and promotions on a site. Users now expect more functionality and better usability. Your website should be rich with relevant content and designed to provide them with everything needed to purchase and use your service or product.

To transform your website into an effective marketing tool, you have to create an effective small business website with a dynamic user experience.

The following practices will ensure a pleasant experience for your customer :

#1. Clean website design :

A clean and simple web design makes it easy for the user to find what they are looking for. Remove the unnecessary clutter on your website. Most website visitors will spend fewer than 15 seconds on your website. Grab your users attention above this and impress them to increase the time they spend on your site.

#2. Choose colors and fonts appropriately :

we want the layout to look attractive. If the visitor feels hard, to make out what your page says, the more likely they are to back out of it. The website back ground should be simple clean and always easy to read. So look carefully while choosing color. Make sure that there is a healthy contrast between back grounds and font colors. Make your font size unique- so that your users can actually read it without squinting or zooming in.

#3. Keep it simple :

Readability and accessibility play an important role in creating great user experience. Just because the text in your app is error free, doesn’t mean it is easy to read. Low readability will create navigation problems and your user might feel lost. Instructions should be straight forward and easy to follow. You can achieve simplicity of your website, if you use simple language, which all users can understand it.

#4. Speed up the loading time :

Your website should fully load in a few seconds, even if you are using a secure website format. Study shows that 53% of visitors will abandon a web page if it takes more than 3 seconds to load. Many times slow speed affects user experience because people treat surfing the web is like talking to people. If your webpage is slow than users will look for something else that says more in less time. Google page speed helps to know about your website loading speed.

#5. Regular updates :

Your website is the first impression a customer or client will have of your business. Make sure the information they see is current and updated on your website, if the customer see stale information, they may not visit your site again. Keep your website updated, by uploading new content, product related videos and photos. This type of changes attract the visitors to your website.

#6. Mobile device compatibility :

We live in multi -screen world. This is great. Now-a-days customers find it handy and easy to search through mobile. Make sure your website is mobile friendly or you may lose many customers. mobile friendly websites are responsive. Responsive design helps solve many problems.

  • It adapts to screen size.
  • Improves users experience.
  • It is cost effective.
  • It is easier to manage.

#7. Easy to navigate :

Navigation is a huge factor when it comes to SEO, and this is because it directly affects the customer experience. Customers should move swiftly and easily around your site without confusion. Easy navigation will make customers and clients want to return to site over and over. When your website offers a rewarding experience, users will be more likely to return to it.

#8. Know your target audience :

You design products for specific users, this means you will have to get to know them inside out. Find out what their problems and pains are? What their needs are? Only by providing solutions to these queries the customers will get what they want with ease. This will give users a pleasant experience while shopping on your website.

#9. Clear call to action :

For eCommerce sites, your purchase call-to-action [CTA] will generally be an add to cart or a buy now button. Having a clear CTA is essential to convert traffic into sales. Tests have shown that CTA button performs best at the point in the page where the visitor finds information they need. Use a more strategic approach and place the button at the point where the visitor is prepared to make a decision. The button should look different on your page. Phrases like Buy now, Check out and Add to cart work really well. They are tested, tried and true.

#10. Functionality :

Functionality is what UX is all about. For a great functionality, remove stocky images and difficult terms. Use right images that work for your audience. For instance website like Amazon doesn’t have the most beautiful design, but it has excellent functionality. 

#11. Include reviews on product pages :

Including customer reviews on your product pages can be a very powerful tool in converting visitors into buyers. Visitors look for reviews as this will help them to learn about the service customers received when ordering products. Showing customer reviews on product page will show new visitors that you are a trust worthy seller. 

#12. Offer different payment methods :

Offering different payment methods on your e-commerce store has lots of advantages including

  • Customer convenience 
  • Payment customization
  • More security

If people don’t see their preferred methods of payment they’re much more likely to abandon their cart. There are more than 200 different ways to take payment online. Use those payment methods which are more popular with your customer. Some popular methods are PayPal, Alipay and credit cards.

Conclusion :

The primary purpose of UX design is to improve customer satisfaction and loyalty through utility, ease of use and pleasure provided in the interaction with a product. Users experience gives your business the ability to increase repeatable traffic. It also provides an excellent return on investment. Increases digital sales, saves labor and time.

resised

What is the Difference between UI and UX Design?

by with No Comment Technologyblog

Several companies look for talented resources that possess both UI and UX design skills. The major reason is that having both the skills proves to be an attractive combo for the employer. Although having both UI and UX design skills may prove to be beneficial, there are certain unique differences between the two. In this blog, we will understand the differences between UI and UX Design.

1. Focus Areas

UI stands for User Interface, which is a series of specific assets users interact with in order to experience a product or service. For example: screen, pages, and other visual design elements such as colors and typography, button, icons, etc.

UX stands for User experience which deals with the interaction and experience users have with a company’s internal products and services. Based on a user’s experience, the interaction patterns can be modified and made better.

Both these terminologies may seem to be similar, but they are not. While a good UI design helps to attract users, a good UX design helps to sell the products or services. While UI caters to only interfaces, UX designing caters to products and services in addition to interfaces.

2. Responsibilities

UI designers are responsible for creating an attractive product appearance which results in branding and graphic development, customer analysis, and creating user guides or storylines. They work on developing UI prototypes and implementing it.

The UX designer is responsible for content strategy, customer analysis, and product strategy. They work on prototyping, testing, development and planning of overall user experience for company’s products and services.

3. Colors in Use

This is a unique difference between both the designers. UI designers tend to design the prototypes in full color. On the other hand, UX designers use only three colors in the prototype design – Black, White, and Gray.

This difference can be prominently seen in their designing styles specially in the usage of assets like icons, buttons, pages, images, drop down lists, text fields, checkboxes, etc.

4. Tools

The functioning of the two roles differ because of the different tools used by the UI and UX designers.

For UI designers, designing images is of utmost importance. They tend to use the best tools for creating images such as, Flinto and Principle. Both these tools offer the ability to sketch, which comes handy for developing images.

UX Designers look for tools that help them modify and improvise user experience from time to time. This means, they must be able to test and preview projects from time to time. Mockplus is one such prototyping tool that is helpful during the testing process.

Both the roles may be distinct, but they complement each other. However, it is important to understand the differences between the two roles in order to use them wisely. In conclusion, let us summarize all the differences.


UI Designer UX Designer
Takes care of how things look Takes care of how things work
UI elements include icons, drop down lists, text fields, buttons, and more. UX elements include visual design, usability, interactive patterns, and more
Uses full colors for prototyping Uses White, Black, and Gray colors for prototyping
Focuses on Emotions Management Focuses on Goal Management
Manages branding and graphic development Manages content and product strategy